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10 Most Watched Ads on YouTube in MENA – April 2016

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Football fever took a big part of April’s advertisements, due to the peak of international championships: UEFA champions league and Europa league, in addition to euro 2016 which will kick-off early this June. What resulted in 30 percent of the month’s ads were engaging over sports.

youtube ads leaderboardAccording to YouTube: Ads are determined by an algorithm that factors in organic and paid views, watch time and audience retention.

Here’s a round-up of April’s most watched ads according to “YouTube ads leaderboard”.

10. The All-New Chevrolet Spark

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CREATIVE AGENCY CW
MEDIA AGENCY Carat
BRAND Chevrolet Arabia

9. Tantalize Tastebuds

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CREATIVE AGENCY Amber
MEDIA AGENCY Magna
BRAND Baskin Robbins Gulf

8. Drive with a Smile “By Etisalat”

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CREATIVE AGENCY Caviar/Joy Productions
MEDIA AGENCY Initiative
BRAND Etisalat UAE

7. Fish Experiment

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CREATIVE AGENCY Grey ME
MEDIA AGENCY starcom Medivest
BRAND Febreze Arabia

6. Euro 2016 is Coming

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Brand: Hyundai

5. #JustAHaircut with Mona Zaki

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CREATIVE AGENCY Circus
MEDIA AGENCY Universal Media
BRAND L’Oréal

4. Extra Social Media Credit

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CREATIVE AGENCY FP7
MEDIA AGENCY Universal Media
BRAND Orange Egypt

3. #DailyPartner

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CREATIVE AGENCY McCann Barcelona
MEDIA AGENCY Zer
BRAND Beko Egypt

2. Our #1 Fans

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CREATIVE AGENCY JWT
MEDIA AGENCY MEC
BRAND Vodafone Egypt

1. Mountain Dew – KickStart

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CREATIVE AGENCY BBDO
MEDIA AGENCY OMD
BRAND Mountain Dew Arabia

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