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Infographic: 5 reasons why millennials unfollow brands on social media

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Acquiring quality fans is an uneasy process, yet with valuable returns. Once they’re caught, losing them is not an option.

However, many brands unintentionally drive those fans to “unfollow” their pages on social media.

We teamed up with Marketeers Research to identify the 5 most crucial reasons that triggered Egyptian millennials to unfollow a brand on social media in 2015, and got some interesting results. Check out the infographic below:

millennials , Egyptian millennials, why do people unfollow, social media in egypt, brands, digital marketing

Leading with 61%, the biggest trigger for millennials to unfollow a page is inappropriate language. The second highest trigger, with 48%, is if the page posts repetitive or boring content.

Closely after, 39% of millennials would unfollow due to irrelevant content, 36% would unfollow if there are too many notifications, and 15% would unfollow if the admin does not engage with the audience, especially with comments directed to them.

Apparent from their relatively higher percentages, it’s noteworthy to point out that females have less tolerance for inappropriate language and irrelevant content than males do, a possible watch-out for female-targeted brands.

Of course, since every page is different, what applies as a mistake for one page, may definitely not apply to another.

Its important to remember that social media is a conversation channel, so although the statistics provided should be taken into consideration in social media marketing plans, optimizing quality content that impact conversion will still always be the greatest challenge.

  • Mohamed Nour

    true and this mean “content is the king” whatever your audience culture and behaviours.

  • digitalboom

    Absolutely right

  • digitalboom

    But you may have good content, however it doesn’t fit in your consumers’ minds. So, content is king, YES, customer is KING is more reliable.

  • digitalboom

    Brands need to understand their customers “First” to be able to create a kick-*** content.