Eight things that matter this week

Pokemon Go is planning to launch location-based ads, Facebook to introduce disappearing messages just like Snapchat, Twitter ads more rich stuff to drive more customer support through the platform, Snapchat live streaming is on its way, and even more.

1. Music Streaming and translation tool are coming to Facebook:

Facebook’s music feature allows users to post and share music circulated by music streaming services like Apple Music or Spotify on their Facebook timelines. The feature allows users to share and comment on the music.
Also, Facebook is testing a translation tool among a small group of users. Such a tool is expected to boost much-needed connectivity around the world. Such a tool has been there for corporates, celebrities, and groups and soon will be available to general users.

2. Twitter Launched a new live stream platform, just for major events

Twitter has just launched its first live stream broadcast with Wimbledon games last week in partnership with ESPN, also Twitter said it will be streaming live video provided by CBS from the upcoming Republican and Democratic national conventions.

Also, Twitter and Bloomberg reached an agreement to live-stream three financial news shows, including Bloomberg West, What’d You Miss? With all due respect, and the network’s daily stock market coverage.

This is not everything, Twitter is in talks with the NBA, Major League Soccer and Time Warner Inc’s cable network Turner Broadcasting to buy digital streaming rights for content related to major sports and events.

3. Live Sports Broadcasting is coming to Snapchat:

Snapchat is in talks with sports leagues to bring live sports broadcasting to its messaging platform.

Snapchat live streaming will begin with the NCAA Final Four, the monetization for the NCAA stories will be by selling brand sponsorships for each of them.

4. Disappearing messages on Messenger? Yes, it’s coming…

Last week i mentioned that Facebook is adding end-to-end encryption to Messenger, Users in a secret conversation will be able to set a timer to control the length of time each message you send remains visible within the conversation.

For iPhone 6S and iPhone 6S Plus users, Facebook added new Peek and Pop gestures of Messenger, users will now be able to try out the pressure-sensitive abilities of 3D Touch to more easily navigate through the app.

5. Twitter adds 2 cool customer services features:

Twitter is testing a new feature that should help users get faster customer support from brands and businesses they follow.

On select profiles, it’s now displaying when those accounts are most responsive.

Also, Twitter testing a ‘Featured Tweets’ tab that seems to display tweets curated by the account owner.

PS: Now you can upload GIFs up to 15 MB.

6. Instagram got a new Queen and she’s Selena Gomes <3

Selena Gomez officially has the most-liked Instagram photo of all time, and she looks absolutely awesome in it.

Step aside, Justin Bieber and Kendall Jenner

7. Ads are coming to Pokemon GO:

According to John Hanke, Niantic chief executive officer said: “sponsored locations” are coming to the app soon.

During his interview with The Financial Times, Hanke said: Niantic will charge advertisers on a “cost per visit” basis.

Data from SimilarWeb shows 3% of all Americans used the game last Friday, only slightly behind the 3.5% who opened Twitter, and the game has been installed on more US Android smartphones than Tinder.

8. Google acquires Kifi to improve Spaces app:

Kifi platform allows companies to create knowledge bases by sharing links and content in Libraries and allows groups to discuss it.

Kifi will be shutting down its service soon, but existing users can continue to access the app for a few more weeks.