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Digital Boom brings you the latest in online advertising, digital marketing, and social media trends in the Middle East and Africa (MEA).

Snickers latest in-store campaign pulled off the shelves in Saudi

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which...

How the 2017 #GoldenGlobes lit up Twitter

The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon), brought together the best...

Dorra Endorses Juhayna Pure’s Pomegranate

Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor. “Proud to...

Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans

Vodafone Egypt has kicked off a new marketing campaign "Cheer for Egypt to Win" makes fans into active participants ahead of the 2017 Cup of African Nations taking place this...

Increasing Prices Situation: Products that will suffer the most in 2017

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in...

Influencers Cheer for Egypt’s National Team

Top influencers called on their followers to support Egypt's national team ahead of the 2017 Cup of African Nations in an anonymous campaign using the hashtag #شجع_مصر_تكسب (cheer for...

Coca-Cola Kicks Off New Year’s Ad, Sings for Egypt National Football...

Coca Cola calls up players' names for the national team and the final say is for Hector Cuper. Watch the ad https://youtu.be/l-pXKjCbpKk

Instagram Reveals 2016’s Top Data [Infographics]

Showing top moments, most followed celebrities, most liked photos and more, Instagram released its 2016 global data report. Most-followed Celebrities Most Liked Photo Most Geo-Tagged Cities Top Drinks Top Athletes Key Moments  Sports Brands Eating...

EgyptAir Lashes at Haaretz’s Misleading Tweet

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked Libyan plane yesterday. Egyptair's superb...

Huawei Nova Plus Triggers Egypt’s True Potential

The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives a race car crossing...

Vodafone Egypt Brings Generations Together, Unlocks 4G Power

With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt launched its 4G service today showing how power can transmit...

Anonymous Instagram campaign goes viral in Egypt

We spotted an anonymous viral campaign on Instagram in Egypt! We still don't know who is behind it but we're on it! Check out...

Fern Fans Generate Food Mood-Shifters, Join 20k Challenge

Fern launched a new campaign called “#كله_بالأكل_بيفك” (Food shifts the mood); features three characters in three nerve-wracking situations. Fern invites fans to contribute with the...

A15, Careem Empower Tech Startups in Egypt

A15, the leading technology investor, announced a strategic partnership with Careem, the car-hailing app and one of the fastest growing startups in the Middle...

Careem Deploys Free Rescue Rides Post Cathedral Attack, Uber Joins Forces

Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in light of today's explosion inside...

Digitree Introduces ‘Hype Insights’ Social Media Analytics Tool

Egypt-based digital agency Digitree has kicked-off its very own social media analytics tool "Hype Insights". The tool enables brands, agencies, and freelancers to measure their managed...

Tether adds ‘Gracenote’ music recognition features to power better music discovery

itagit technologies has signed a multi-territory music licensing deal with Gracenote to power two new features in its TETHER music discovery mobile app.  With...

TETHER, TVTAG mobile apps bring ‘never seen before’ user experience to...

Cairo, Dubai – Out of the turmoil and challenging times that Egypt went through post its revolution in 2011 and at a time where...

A funny campaign against favoritism ‘Ebn El Wazeer Khad Meny El...

Over the last week a new kind of viral campaigns called "Ebn El Wazeer Khad Meny El Mic" has spread like a wildfire among specific...

MyTrustedWill.com builds life bridges after death

Nearly 2.6 million people dying annually in the United States, Entrepreneurs see an opportunity to innovate. A new U.S. tech-startup, MyTrustedWill, is hoping to capture...

How Lipton lifted Egypt’s mood

Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect that lifts Egyptians’ mood...

RiseUp Summit 2016 partners with Facebook bot technology for attendees

RiseUp Summit 2016 has partnered with Elves, the first Facebook chatbot application in Egypt, to create customized, concierge experiences for over 5000 participants expected...

Instagram notifies you when someone screenshots your DMs

Instagram has rolled out a new update which sends a notification to you when someone screenshots your direct messages. The update comes in light of the new...

RiseUp Summit 2016: The Entrepreneurship Revolution

RiseUp hosted its annual press conference on the 20th of November to announce the activities and tracks that will be covered in its 2016...

MENA ICT Forum 2016 Concludes Its Activities

November 2016, Amman - The Middle East & North Africa Information & Communications Technology Forum 2016 has concluded its activities on 10th November at...

Creative Project: ‘Brand Yourself’ by GearBox Studios

GearBox Studios launched a new personal project to help job seekers show what's important to recruiters. They used the philosophy of "People buy what...

Russian authorities block access to Linkedin

Russia blocked access to LinkedIn as it was in violation of a law requiring that the data of Russian users is stored in Russia....

Orange announces partnership with Jumia for exclusive offers

Jumia Egypt announced the Black Friday campaign this month to celebrate its commitment to delivering the best deals across the country – Starts 14th of...

Real Madrid Launches Arabic Ad Campaign on Facebook

We've noticed today a circulated ad in Egypt by Real Madrid official page, promoting a 3-second video with a signup form as a part of a...

Supermoon rises over UAE skyline

November's full moon isn't only the closest and brightest 'Supermoon' of 2016 but also the largest since 1948.

Alibaba’s ‘Singles Day’ sale hit a record of $17.8bn in one...

E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year had reached 121bn yuan ($18bn;...

Brightest ‘Supermoon’ in 70 years on Monday

The biggest and brightest "supermoon" for almost 70 years will shine over the Earth on Monday. Astronomers say that is because the moon will be...

Tim Cook’s Email To Apple Employees After Donald Trump’s Election

Apple chief executive, Tim Cook sent a memo to Apple employees, in reaction to the US presidential election results – Reported BuzzFeed News In the...

Cairo International Film Festival teams up with Twitter

The Cairo International Film Festival (CIFF) announced today a partnership with Twitter in preparation for the festival’s 38th edition scheduled on 15 November 2016....

AWstreams wins Aéropostale Egypt Pitch

AWstreams has been chosen by Aéropostale among other pitchers to be the digital marketing agency managing Aéropostale Egypt. AWstreams starts their activity with pre-launching social...

Marketing Kingdom Amman 2: Let’s Get The Party Started!

After the phenomenal success in 15 different countries, the Marketing Kingdom, one of the world’s fastest growing marketing events, is back for the second...

🔥Egyptians Poke Fun at US Presidential Election Results

Tens of satirical memes and jokes erupted on social media in reaction to the US presidential election results, mostly poking fun at President-elect Donald Trump. Egyptians...

MENA ICT Forum 2016 Starts Countdown for Launch

November, 2016, Amman - The countdown for the Middle East & North Africa Information & Technology Forum 2016 has started. The event, whose theme...

UAE Startup ‘SocialDice’ Welcomes Global and Regional Investors

DUBAI - SocialDice, a regional startup that offers an innovative digital hiring solution for SMEs in MENA, announced that it recently closed a second...

Orange teams up with influencers to jump start the 4G race...

After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers last week, for the very...

Dollar Crashes Against Pound Only on Social Media

Hours ahead of the Central Bank's decision to free float the pound, Egyptian social media users engaged in a frenzied campaign Wednesday under the...

Mirum launches in Middle East and Africa to do What’s Next

On 1 November, Mirum will launch in the Middle East and Africa, bringing together three regional digital power houses, Cleartag, HeathWallace and Quirk. Renowned...

Mazady’s iPhone 7 Auction Closes at EGP 7,800

Egypt’s first mobile-based auction service, Mazady, said Wednesday its auctioned iPhone 7 was sold for EGP 7,800 at 42 percent off its market value. Mazady...

Mazady Auctions iPhone 7 for EGP 1,500 in Egypt

Are you sick and tired of skyrocketing iPhone 7 prices? Want to buy the phone of the year without having to pay the EGP...

Marketing Kingdom Cairo 2: Last Chance To Get Your Ticket

This is it! Registration for the Marketing Kingdom Cairo 2, Egypt’s most anticipated marketing event this year, taking place this Wednesday and Thursday (26-27 October)...

Global cyber-attack hits internet in Qatar

Early Friday morning, US citizens awoke to large-scale internet outage via a massive DNS DDoS (Distributed Denial of Service) attack on DyN, a company...

Red Bull Jordan Car Park Drift Championship Returns Tonight

16 Jordanian drifters will show-off their skills and try to impress the judging panel through their engines’ roars, the external look of their cars,...

Snapchat to open its Middle East office in Dubai this November

Social media network Snapchat is set to enter the Middle East region with the opening of an office in Dubai. The office, which is...

10 Cool Facts About The Marketing Kingdom Cairo 2

With less than three weeks to go to the Marketing Kingdom Cairo 2, scheduled to take place from 26-27 October 2016 at the Fairmont...

Digital Media Forum Back to Cairo for the 3rd Year in...

The Digital Media Forum is coming back to Cairo on October 19th, in the heart of downtown at the Four Seasons Nile Plaza Hotel....

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