Baraka Water released one of the most artful and ambitious ads of the year to promote hope. The campaign features the Egyptian horse-rider Karim El-Zoghby’s success story with the tagline “كمل و صدق…و أكيد هتوصل” inline with the brand message بركةبتقولككمل#– “Believe in your dream and keep going. Baraka supports you”
The campaign is designed to inspire Egyptians to explore new territories and discover the huge variety of ways and reasons to keep going.
Karim El-Zoghby is an Egyptian horse-rider who believed in his dream since he was 13 years old and insisted on making it happen despite all challenges. He is now ranked one of the top four Olympic’s horse-riders and will represent Egypt in Rio’s Olympics this summer.
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