Home Case Studies

Careem App Raises EGP 105k for Food Bank in Ramadan

Careem App Raises EGP 105k for Food Bank in Ramadan

During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service application. In collaboration with the Egyptian Food Bank to fight hunger. Career developed a dedicated new car type inside its app allows riders to choose to ride and donate EGP 10 to the cause with every trip.

“We are so proud of what we have accomplished here. Within a week after we launched the initiative, we had 2000 of our riders use the option in the application, which allowed them to donate EGP 10 per ride. Now, as Ramadan ends, we have had over 9,500 rides, and raised more than EGP 105,000. I want everyone to know that through the money they raised, they’ve taken part in feeding nearly 1000 people during this holy month,” said Careem’s General Manager, Hadeer Shalaby.

“The money donated by Careem’s customers through each trip has gone directly into the EGP 90 package prepared and distributed by the Egyptian Food Bank,” said Shalaby, he added “The more rides people took with Careem, the more donations they made, and the more families they have fed. It’s all about our riders we have depend on their generosity to make this initiative work.”

Ahmed Youssef, Careem’s Marketing Manager, explains that “generosity is embedded deep into the company’s philosophy, and their partnership with the Egyptian Food Bank is a part of their CSR program to help and contribute to the society in which it operates. During the first week of Ramadan, Careem raised EGP 20,000, and announced that it had matched the funds it raised, donating a total of EGP 40,000 to the Egyptian Food Bank.”

“What many people don’t know is that our name, Careem, originated during Ramadan and comes from the word “Karam”, which means generosity. Whatever we raised during the first week of operations, we have equally matched in funds”, says Youssef. “We wanted to stay true to our name, especially during Ramadan.” youssef said

To date, Careem has provided thousands of employment opportunities to Egyptian youth, and a stable income to countless families. The job opportunities offered by Careem come at the crucial time when unemployment rates are at their highest, allowing people from all walks of life to observe an honest and alternative employment

Opportunities. At the same time, the company provides an essential service to the community, where hail rides are on high demand.

Digital Boom brings you the latest in online advertising, digital marketing, and social media trends in the Middle East and Africa (MEA).