Home Case Studies

Officially Chelsea Hired Egyptian Agency

chelsea, salah, chelsea salah, chelsea egypt, chelsea social media

Chelsea Hired Egyptian Agency! Yes, Few weeks ago, we’ve advised Chelsea and other big four to start looking for Social Media agencies from Egypt to communicate, engage, and handle Fans in Arabic. The Egyptian fans rate has grown faster than anyone could predict, after Mohamed Salah’s transfer to the blues.

Today, March 17th, Chelsea CF posted a video message on Facebook by Mohamed Salah, to announce that Chelsea will communicate in Arabic soon on the official Facebook Page. Which means that Chelsea has hired Egyptian agency finally.

Fact: Chelsea FC has over than 1M fans from Egypt

As we’ve mentioned in the previous study month ago, Egypt has the most active Facebook users on Chelsea, Manchester United, Liverpool and Arsenal Pages and here you go the ranking one month ago as following:

big four in Egypt
big four in Egypt

Verbatim from Egyptians’ reactions on Mohamed Salah’s video message

Chelsea Hired Egyptian Agency by Salah
Chelsea Hired Egyptian Agency by Salah

Chelsea Hired Egyptian Agency – It’s now official. 

Well Done Chelsea!

Actually, we would like to thank Chelsea for the great step, this’s considered as one of the most quick professional actions, tells us how professional Chelsea’s online team is, and how wise their predictions to the future. Hiring Egyptian agency isn’t easy because the market in Egypt isn’t still mature to manage such big accounts, i believe that Chelsea went through a sophisticated market analysis to reach a professional agency here in Egypt. Now Chelsea has a huge opportunity to invade the Egyptian market and become the most loved big four team for Egyptians and oust Man UTD. 

Why other big four teams have to follow Chelsea and hire Social Media agencies from Egypt? 

  • Egypt is the key to the Middle East and the Arab world
  • Egypt has 18 million registered Facebook users, and about 12 million active users
  • Egyptians are into the European tournaments especially the English premier league & La Liga 
  • Average 25% of the big four pages’ monthly growth is coming from Egypt 

We encourage Arsenal, Man UTD and Liverpool to take the same step and start engaging in Arabic. 

Ahmed Maher
Media junkie, Editor in Chief at Digital Boom, Apple  fanatic, ♡♫, #Jul6 and Arsenal supporter.