MENA

The Middle East region is one of the most booming regions online around the world. Digital Boom brings you the latest happenings in the region online, how people are perceiving the news and interacting from an online prospective.

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The Middle East region is one of the most booming regions online around the world. Digital Boom brings you the latest happenings in the region online, how people are perceiving the news and interacting from an online prospective.
winter solstice, shortest day of the year

Today is the shortest day of the year, winter solstice

Today Dec. 21 marks the winter solstice, which represents the shortest day and longest night of the year in the northern hemisphere. What exactly is...
Shezlong

Shezlong offers free psychotherapy sessions for cathedral attack victims

Shezlong the pioneering startup launched yesterday a Nobel campaign that shows a sense of responsibility and support towards the Egyptian community. The Egyptian mental health...
A15, Careem Empower Tech Startups in Egypt

A15, Careem Empower Tech Startups in Egypt

A15, the leading technology investor, announced a strategic partnership with Careem, the car-hailing app and one of the fastest growing startups in the Middle...
Facebook looks back at 2016 with top UAE moments

Facebook looks back at 2016 with top UAE moments

Dubai, UAE, December 2016: Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about...
hype insights, digitree

Digitree Introduces ‘Hype Insights’ Social Media Analytics Tool

Egypt-based digital agency Digitree has kicked-off its very own social media analytics tool "Hype Insights". The tool enables brands, agencies, and freelancers to measure their managed...
Hussein M. Dajani, Most influential, World Marketing Congress, Hug Digital, 50 most influential digital marketing leaders

Hussein M. Dajani among the 50 most influential digital marketing leaders

With over 15 years of marketing experience, Hussein M. Dajani, Chief Operating Office, hug digital, has secured a position in the 50 most influential...
Coca-Cola Selfie Bottle Party in Israel Goes Viral

Coca-Cola Selfie Bottle Party in Israel Goes Viral

Coca-Cola Israel teamed up with creative agency Gefen Team to bring a new campaign called "The World's First Selfie Bottle". They attached a camera-equipped base to...
real Madrid in Arabic, social media, real madrid social media, Egypt

Real Madrid Launches Arabic Ad Campaign on Facebook

We've noticed today a circulated ad in Egypt by Real Madrid official page, promoting a 3-second video with a signup form as a part of a...
Dubai Skyline, Supermoon, Moon

Supermoon rises over UAE skyline

November's full moon isn't only the closest and brightest 'Supermoon' of 2016 but also the largest since 1948.
UAE visa via mobile

Apply for UAE visa using DVPC app

DVPC (Dubai Visa Processing Centre) has launched a mobile app, which allows applicants from any location in the world to apply for a UAE...
The Cairo International Film Festival, Twitter, CIFF

Cairo International Film Festival teams up with Twitter

The Cairo International Film Festival (CIFF) announced today a partnership with Twitter in preparation for the festival’s 38th edition scheduled on 15 November 2016....
awstreams-wins-aeropostale

AWstreams wins Aéropostale Egypt Pitch

AWstreams has been chosen by Aéropostale among other pitchers to be the digital marketing agency managing Aéropostale Egypt. AWstreams starts their activity with pre-launching social...
Marketing kingdom Amman 2, Jordan, PWorld

Marketing Kingdom Amman 2: Let’s Get The Party Started!

After the phenomenal success in 15 different countries, the Marketing Kingdom, one of the world’s fastest growing marketing events, is back for the second...
🔥Egyptians Poke Fun at US Presidential Election Results

🔥Egyptians Poke Fun at US Presidential Election Results

Tens of satirical memes and jokes erupted on social media in reaction to the US presidential election results, mostly poking fun at President-elect Donald Trump. Egyptians...
orange, 4G, Egypt, influencers

Orange teams up with influencers to jump start the 4G race in Egypt

After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers last week, for the very...
dollar against pound in Egypt, dollar crisis, egypt, cairo, memes, float, devastation, 2016, egyptian pound

Dollar Crashes Against Pound Only on Social Media

Hours ahead of the Central Bank's decision to free float the pound, Egyptian social media users engaged in a frenzied campaign Wednesday under the...
fight against hunger, fatafeat

Fatafeat Launches ‘Fight Hunger’ Campaign

Fatafeat launched “Fight Hunger” campaign, an initiative encouraging the public to join the fight against hunger worldwide. Offering an easy way to raise awareness by supporting the movement against...
mirum, mirumtag, JWT, Middle East, Africa, Digital, creative

Mirum launches in Middle East and Africa to do What’s Next

On 1 November, Mirum will launch in the Middle East and Africa, bringing together three regional digital power houses, Cleartag, HeathWallace and Quirk. Renowned...
internet-services-qatar, global cyber-attack

Global cyber-attack hits internet in Qatar

Early Friday morning, US citizens awoke to large-scale internet outage via a massive DNS DDoS (Distributed Denial of Service) attack on DyN, a company...
red bull car park drift finals

Mohammed Shaker to represent Jordan at Red Bull Car Park Drift finals

Amman – Expo Land on airport road was home to this year’s Red Bull Car Park Drift, as Mohammed Shaker clinched the winning title and...
Snapchat to open its Middle East office in Dubai this November

Snapchat to open its Middle East office in Dubai this November

Social media network Snapchat is set to enter the Middle East region with the opening of an office in Dubai. The office, which is...
kafala, NOC qatar

No NOC, No BAN Period, Qatar’s Sponsor System ‘Kafala’ Officially ‘Abolished’

Qatar has completed the preparation for the regulations of the law regulating the entry and exit of expatriates and it will come into effect...
marketing kingdom cairo 2

10 Cool Facts About The Marketing Kingdom Cairo 2

With less than three weeks to go to the Marketing Kingdom Cairo 2, scheduled to take place from 26-27 October 2016 at the Fairmont...
shezlong, digital boom

Using technology to give people access to mental health professionals

Although Egypt's mental health policy was formulated back in 1978, the Egyptian government only spends 2% of its already meager national healthcare budget (3.4%...
hug digital Wins Abu Dhabi Development Mogul TDIC’s Digital Business

hug digital Wins Abu Dhabi Development Mogul TDIC’s Digital Business

Dubai, UAE – Leading regional digital agency hug digital announced today securing the digital business of Tourism Development & Investment Company (TDIC) which is...
Al-Futtaim Group, hug digital, dubai

hug digital Tightens Relationship with Al-Futtaim Group

Dubai, UAE – Leading regional digital agency hug digital announced today securing the digital businesses of several subsidiaries belonging to the Al-Futtaim Group including...
Digital media forum Cairo 2016, DMF Cairo, digital boom

Digital Media Forum Back to Cairo for the 3rd Year in a Row

The Digital Media Forum is coming back to Cairo on October 19th, in the heart of downtown at the Four Seasons Nile Plaza Hotel....
Nestlé Pure Life celebrates 150th anniversary with a 'Recycling' campaign

Nestlé Pure Life celebrates 150th anniversary with a ‘Recycling’ campaign

There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we do with all the...
Wael Fakharany joins Careem as Managing Director Egypt and Senior VP

Wael Fakharany joins Careem as Managing Director Egypt and Senior VP

Wael Fakharany joined Careem as Managing Director Egypt and Senior Vice President Government Relationship, after 16 years of leadership positions with Google Egypt, MEA, Emitac Group, 3Com and Wireless Dynamics. https://twitter.com/mowael/status/771314948601368576 Wael joined Google in 2008,...
A15 and Kijamii

A15 and Kijamii join forces to create the biggest social media group in MENA

Egypt, Cairo – A15, the leading technology investor, announced today a Partnership with Kijamii, a leading one-stop shop for integrated digital solutions with a mission...
Stoke City FC, arabic social media, social media araby, kingfut, KingFut Becomes Official Digital Media Partner for Stoke City FC in Arabic

KingFut Becomes Official Digital Media Partner for Stoke City FC in Arabic

KingFut have been appointed by English Premier League club Stoke City to manage the official Arabic social media accounts and digital media presence across different...
Share against Hepatitis C Virus (HCV)

Akhbarak, Andalusia Hospitals Join Forces to Help Cure HCV

Share against Hepatitis C Virus (HCV) - A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian Cure Bank to fight against...
ramadan big family, vodafone, 10 Most Watched Ads on YouTube in MENA – June 2016, youtube leaderboard, top 10

10 Most Watched Ads on YouTube in MENA – June

June or maybe we should call it Ramadan this year. Many brands celebrated the holy month and all, mainly telecom operators created customized ads - showcasing...
Social media storm over the Egyptian pound's crisis, egyptian pound against dollar, black market, social media backlash, social media crisis, storm, negative comments, government, economy

Social media storm over the Egyptian pound’s crisis

Egyptian Pound reached a new low against dollar on the black market today, to hit EGP 13 per dollar, as talks about devaluation rise. Official dollar exchange rate remained at EGP...
hug digital Wins Festival City Malls Regionally, Dubai, Cairo, Doha

hug digital Wins Festival City Malls Regionally, Dubai, Cairo, Doha

hug digital said that the agency has won a truly regional digital account; Festival City Malls, across UAE, Egypt & Qatar. The agency was already handling digital duties...

Vodafone Egypt Launches Tariff Plan For The Deaf

Vodafone Egypt launched a bunch of services to empower deaf and hard hearing customers with a new tariff plan, sign language call center, and in-store customer support. The...
How Brands in the Middle East are Leveraging Conversation on Twitter

How Brands in the Middle East are Leveraging Conversation on Twitter

Getting your hashtag trending or joining a hashtag have always been one of the top goals for brands on Twitter. One of the best...
Zain Telecom interested in Egypt 4G license, Kuwaiti's Zain interested in Egypt 4G license: ministry official, Egypt 4G license, zain kuwait

Zain Telecom interested in Egypt 4G license

Kuwaiti mobile operator Zain has expressed interest in acquiring a fourth-generation license in Egypt, a senior telecommunications ministry official said on Sunday - Reported Reuters. Its...
Egypt's Press Propagates for Turkish Coup, Misleads Readers

Egypt’s Press Propagates for Turkish Coup, Misleads Readers

Egypt's front-page headlines reported Saturday that Turkish military leaders who organized a coup to oust President Recep Tayyip Erdogan are in control of the...
pokemon go and the middle east brands, consumers and advertisers

Pokemon Go and the Middle East – Advertiser, Brand, Consumer Reactions to the Global...

I wanted to write on something fairly light and fun today in light of recent events in the Middle East and in Europe. So,...
mai medhat, obama, 7 Questions To The Egyptian Entrepreneur Who Met Obama

7 Questions To The Egyptian Entrepreneur Who Met Obama

As many of you might have heard by now about the young Arab woman who made it to global entrepreneurship summit and was selected...
Careem App Raises EGP 105k for Food Bank in Ramadan

Careem App Raises EGP 105k for Food Bank in Ramadan

During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service application. In collaboration with the...
FilGoal Brings Hossam Ghali to Twitter

FilGoal Brings Hossam Ghali to Twitter

Al Ahly Captain Hossam Ghali will tweet video responses to his fans questions on the hashtag #AskGhali, said FilGoal.com. How to shoot a question and get...
mai medhat, eventtus, MENA entrepreneurs are ready for global markets: Eventtus CEO

MENA entrepreneurs are ready for global markets: Eventtus CEO

Entrepreneurship in the Middle East and North Africa is ready to compete on a global level, believes Mai Medhat, CEO of Eventtus. Her statement...
CLEAR, FIILGOAL, Filgoal’s Barakat, Emam Video Hits 1 Million Views in 24 Hours

Filgoal’s Barakat, Emam Video Hits 1 Million Views in 24 Hours

Filgoal.com's video featuring Al Ahly's former striker Mohamed Barakat and Zamalek's legend Hazem Emam has generated 1 million views in the first 24 hours on facebook. Barakat...
Sir Magdi Yacoub’s Auctioned Tie Heals Hearts

Sir Magdi Yacoub’s Auctioned Tie Heals Hearts

Egypt’s first mobile-based charity auction raised EGP 26,000 for renowned heart surgeon Sir Magdi Yacoub’s tie, which he donated to raise funds for the...
Kan Ya Makan: empowering young people for community change

Kan Ya Makan: empowering young people for community change

Akhbarak.net, Think Tank Egypt, Kan Ya Makan Project, Waseela in collaboration with the British Council Egypt launched a new campaign called “Kan Ya MaKan” in order to empower...
digital republic, Dentsu Aegis, karim khalifa, kareem khalifa

Dentsu Aegis Acquires Digital Republic to Extend Creative Capabilities in the Middle East

DUBAI - Dentsu Aegis Network today announces the acquisition of a majority interest in Digital Republic, one of the largest and most awarded independent...
Euro 2016 comes with lots of surprises on korabia.com

Euro 2016 comes with lots of surprises on korabia.com

Get involved in Euro 2016 fever with the launch of Korabia.com microsite dedicated to the finals in France, taking place on June 10.  Korabia.com will provide up-to-date match coverage, news, editorials,...
Juventus appoints kingfut

Juventus appoints Kingfut as digital media agency partner in MENA

Juventus FC has appointed Kingfut as its digital media agency partner across the Middle East region. This appointment follows an extensive review by the Italian football...

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