Facebook rolls out new video metrics, Instagram ‘Drafts’, MacBook Pro touch ID, more
Facebook keeps empowering video-content creators by rolling out a new set of analytics metrics, an interesting update is coming to Instagram as users will be able to save drafts for later posting, on the technology lane; LG V20 is becoming the first Android Nougat phone, and MacBook Pro is getting a modernization soon. Surprisingly, P&G has decided to stop advertising on Facebook and Walmart acquired Jet.com for $3B.
1. LG V20 unboxing date
LG said that V20 handset will come with the latest Android software “Nougat”, making it the first phone to accommodate Android 7.
photo credit: GSMArenaV20 will be available 6th of September, don’t know yet which markets.
2. Facebook rolls out new video insights and major update for 360 degrees’ videos:
Facebook added 3 new metrics to videos insights:
- Audience Demographics
- Engagement with Live Video
- The Sharing Effect
Also, Facebook 360 degrees photos are now more powerful, watch this video:
Quick comparison social networks in terms of video-growth:
- Facebook – 700% growth in video views in the last 14 months
- Snapchat – 150% growth in video views in the past 12 months
- Instagram – 150% growth in video consumption in the last 6 months
- Twitter – 50% increase in video content since the beginning of 2016
3. Save photos as ‘Draft’ on Instagram:
Instagram is rolling out a new option helps users save photos/videos as draft for later posting.
4. MacBook Pro with Touch ID sensor and OLED mini screen, soon:
Apple is building a completely new MacBook pro with many new features, like Touch ID sensor and an OLED mini screen above the keyboard – Bloomberg reported
The new MacBook expected to be available this October.
Can’t wait 🙂
5. Procter & Gamble moving away from Facebook targeted ads
Procter & Gamble, one of the biggest ad spenders in the world, decided to cut down all targeted Facebook ads – according to the WSJ
But why?
Marc Pritchard, P&G’s chief marketing officer, said “the company has realized it took the strategy too far”, he added, we targeted too much, and we went too narrow and now we’re looking at: What is the best way to get the most reach but also the right precision?”
Pritchard said “P&G won’t cut back on Facebook spending and will employ targeted ads where it makes sense, such as pitching diapers to expectant mothers”. He said “P&G has ramped up spending both on digital sites and traditional platforms. One category the company is scaling back: smaller websites that lack the reach of sites such as Facebook, Google and YouTube”.
Source: a report on WSJ
Will this decision affect other advertisers? And in your opinion, how can Facebook retain its biggest clients?
6. Walmart acquired Jet.com for $3B in cash
Walmart has acquired the 2 years old startup Jet.com for $3 billion in cash and up to $300 million in shares.
Jet.com will continue to operate as a separate brand and Marc Lore, the CEO of Jet.com, will lead both Jet and Walmart online.
See you next Sunday.
