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First Kiss Video Hits The World

first kiss, digital boom

On March 10th, a video has been virally spread allover the internet and became the world’s number one trending video on YouTube with 38 Million Views in 72 hours — The video called “First kiss” by director Tatia Pilieva; The story of the video is that Tatia asked 20 strangers to convene in a blank room, pair up with one another, then kiss for the first time in front of her camera, to express real-life love!

Well, strange idea! But actually, the film is just amazing, seeing people kissing for the first time, people are really cute and appealing. We actually thought a lot while watching the video, is it really real? Are they strangers? And what is the propose of that? Only happiness? Well, that’s why we decided to dig in for you for more details and to get the real story. 

What we discovered is that it’s actually an advertisement for clothes by Wren, and most of these strangers are professional performers who are experienced in acting out love, and sex.

The cast includes models Natalia Bonifacci, Ingrid Schram, and Langley Fox, musicians Z Berg of The Like,Damian Kulash of OK Go, Justin Kennedy of Army Navy, singer Nicole Simone, and singer-actress Soko; and actors Karim Saleh, Matthew Carey, Jill Larson, Corby Griesenbeck, Elisabetta Tedla, Luke Cook, and Marianna Palka.

Gorgeous and charismatic Italian models, French actors, indie band member, and Hollywood royalty get together to kiss one another under a soundtrack that touches your feelings — What results are you expecting?

first kiss

The viral hit for Wren has beaten every other big budget video with 38 Million YouTube Views

Let’s assume that people do know that it is an advertisement? Will the results be like that? Let us know your thoughts…

Digital Boom brings you the latest in online advertising, digital marketing, and social media trends in the Middle East and Africa (MEA).