hug digital Launches New Research Department in MENA

New In-house Research Department to ensure digital data derives ‘Actionable Digital Insights’ for brands

hug digital command center, research department, social media, analytics, big data

Cairo, Egypt – hug digital, one of fastest growing digital marketing agencies in the MENA region (with 95 staff and 4 offices), has launched a Research Department to compliment its existing Creative, Client Servicing, Media, Social & Content Departments. This addition aims to meet the immediate and increasing research needs of clients such as Emaar Misr & Americana Group.

The new research department will focus on ‘Actionable Digital Insights’ including Web Listening Reports, Social Performance Analytics and Crowdsourcing Insights via their Ask4Insight platform and network.

“Data is empowering, and deeper information is needed to take actions in the digital space. Spotting an insight is a creative process in itself.” stated Youssef Shalaby, Head of Research at hug digital.

The digital industry has experienced a surge in growth, both globally and across the MENA region. As such, clients are increasingly turning to agencies to provide more ‘wholesome’ digital solutions that are backed by ‘verifiable data and figures’, in order to plan future digital strategies.

“The days of expensive & cumbersome research techniques, such as focus groups, are over” Commented Tim Baker, hug digital CEO & Co-Founder. “We all now have access to accurate and transparent data. We need to invest time and energy into turning that into useful and actionable recommendations for our clients, quickly and at an efficient price point. ”

This new and exciting department will be rolling out both products and services for their partner brands, throughout 2016 in the Middle East region and beyond.

About hug digital

hug digital is a regional digital agency with a presence in UAE, Egypt, KSA and India. hug digital launched in 2010 in Dubai, at a time when clients were losing trust in traditional forms of advertising. hug digital now works with over 50 global and local brands, harnessing the power of digital to deliver simple effective ideas.

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