Three talking baby boys appeared in a TV commercial that won viewers’ laughter on the first day of Ramadan as they discuss growing out of breastmilk, and embracing Juhayna dairy as a sign of masculinity.
The commercial generated 10,000 views and 700 interactions on Facebook, and over 100 conversations on Twitter in the first two hours.
The ad features a baby whining over missing “Eldondo”, which is a new word the advertisers came up with to refer to breastmilk. Another masculine baby responds explaining that he needs to quit Eldondo to grow up and become a man.
The ad ends with an adult’s voice over: “Juhayna milk is number one in Egypt, after Eldondo, of course”.
The same babies appeared in a separate Juhayna juice commercial, which wasn’t as funny as the first.
Creative agency Kingtut
Digital agency: Kijamii
Media Agency: Starcom
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