Juventus FC has appointed Kingfut as its digital media agency partner across the Middle East region. This appointment follows an extensive review by the Italian football club.
This move comes as part of the Italian club’s strategy to expand its international reach and communicate with Arabic speaking fans across the Middle East, Africa and the rest of the world.
With a presence of over 23 million fans on Facebook and over 3.5 million followers on Twitter, the move to address the Old Lady’s Arabic speaking community will generate more engagement, better communication and more loyalty to the die-hard fans in the Middle East and North Africa region.
Arabic is going to be the seventh language that the club will use to connect with Bianconeri supporters worldwide on a daily basis, alongside to Italian, English, Spanish, Indonesian, Japanese and Chinese.
KingFut.com is the number one source for news covering Egyptian and African sports for the English speaking community. Since its inception in 2012, the portal has evolved from its roots and extended its services to include Arabic and English social media management, innovative digital solutions, and marketing consultation to professional football clubs and sports entities worldwide.