[icon name="cloud" color="sky"] Omar Saud Al Omar, chief executive officer, Zain Kuwait, said, “Throughout the whole pitch process, we were impressed by JWT’s determination to maintain our business. Their strategic thinking and creative ideas scored high and their initiative to implement a performance-based component into the new agreement will go a long way in making us stronger partners.”
Kuwait’s leading mobile telecommunications company Zain announced the renewal of its partnership with marketing communications agency, JWT Kuwait, following a competitive pitch where JWT Kuwait beat local competitors to win the pitch and retain the business. The agency’s 12-year bond with the leading mobile and data service provider in Kuwait, has been rekindled and is stronger than ever.
Michiel Hofstee, CEO, JWT Gulf, said, “We are delighted that our strong partnership with Zain Kuwait allows us to continue developing powerful strategic thinking and creativity for this wonderful national brand. I believe that our relationship – elevated to the next level – and our new operating model will truly push the agency to do the best possible work for the Zain brand.”
There is renewed momentum at JWT Kuwait, with Zain Kuwait being the first business win announced by the transformed leadership team of Kuwaiti national, Anes Al Rayes, appointed as Executive Creative Director and Francois Kanaannamed as Managing Director in 2014.