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We capture real-time digital marketing news stories, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.

Marketing

Home Marketing
We capture real-time digital marketing news stories, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.
cheer for egypt to win, Egypt, vodafone Egypt, #شجع_مصر_تكسب, Influencers Cheer for Egypt's National Team

Influencers Cheer for Egypt’s National Team

Top influencers called on their followers to support Egypt's national team ahead of the 2017 Cup of African Nations in an anonymous campaign using the hashtag #شجع_مصر_تكسب (cheer for...
Watch Dubai New Year's Eve fireworks live on Twitter

Watch Dubai New Year’s Eve fireworks live on Twitter

Twitter announced today that they are partnering with global property developer Emaar to live-stream the New Year’s Eve firework displays in Dubai. The live stream will...
Egyptian celebrities who joined Twitter in 2016

Egyptian celebrities who joined Twitter in 2016

As the year draws to an end, Twitter compiled a list of the Egyptian celebrities who joined the platform this year. From film and...
Ad of the day: Coca Cola New Song For Egypt's National Team

Coca-Cola Kicks Off New Year’s Ad, Sings for Egypt National Football Team

Coca Cola calls up players' names for the national team and the final say is for Hector Cuper. Watch the ad https://youtu.be/l-pXKjCbpKk
instagram, year in review 2016, global trends, instagram stats, instagram statistics, charts

Instagram Reveals 2016’s Top Data [Infographics]

Showing top moments, most followed celebrities, most liked photos and more, Instagram released its 2016 global data report. Most-followed Celebrities Most Liked Photo Most Geo-Tagged Cities Top Drinks Top Athletes Key Moments  Sports Brands Eating...
#PostWisely, Du UAE sets off social media privacy alarm bell

Du UAE sets off social media privacy alarm bell

Warning social media users of the threatening consequences of sharing their personal lives online, UAE's giant mobile operator du launched a new public service...
Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management

EgyptAir Lashes at Haaretz’s Misleading Tweet

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked Libyan plane yesterday. Egyptair's superb...
KLM Christmas ad, viral

KLM Christmas Ad Scores Viral Win

The Royal Dutch Airlines KLM posted its Christmas ad with the tagline "bringing people together for Christmas". The video has been viewed over 12 million times on...
Nile FM, 2 million followers on twitter, Egypt, MENa region, most followed

Nile FM reaches two million followers on Twitter

On Thursday, Cairo based radio station Nile FM reached two million followers on Twitter – making it the most followed radio station account in...
A Look Back at UBER Egypt in 2016: Top Driver, Riders and More Data

A Look Back at UBER Egypt in 2016: Top Driver, Riders and More Data

Cairo remains UBER’s fastest growing city across EMEA region, the company reached over 40,000 drivers a month, from 2000 at the same time last year. UBER...
Huawei Nova Plus Triggers Egypt’s True Potential, nova plus, huawei, Egypt, digital boom, campaign 2016, هواوي, masr, kjamii

Huawei Nova Plus Triggers Egypt’s True Potential

The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives a race car crossing...
Vodafone Egypt Brings Generations Together, Unlocks 4G Power, جيل بيكمل جيل, Vodafone Egypt 4G campaign, Vodafone 4G, vodafone brand ad, vodafone branding campaign, vodafone commercial ad

Vodafone Egypt Brings Generations Together, Unlocks 4G Power

With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt launched its 4G service today showing how power can transmit...
Anonymous Instagram campaign goes viral in Egypt, جيل بيكمل جيل

Anonymous Instagram campaign goes viral in Egypt

We spotted an anonymous viral campaign on Instagram in Egypt! We still don't know who is behind it but we're on it! Check out...
600 million instagrammers, instagram growth, milestones, statistics, stats, instagram reports

Instagram now has more than 600 million monthly active instagrammers

Facebook-owned photo sharing app Instagram now has more than 600 million monthly active users. Instagram made the announcement of the new milestone on its...

Developing Your User Persona with Google Analytics & Facebook Insights [Guide]

You’ve probably heard fellow marketeers tell you before that developing your marketing digital persona (Also referred to as user persona, customer persona, or buyer...
fern

Fern Fans Generate Food Mood-Shifters, Join 20k Challenge

Fern launched a new campaign called “#كله_بالأكل_بيفك” (Food shifts the mood); features three characters in three nerve-wracking situations. Fern invites fans to contribute with the...
no more screenshots on instagram, saved posts, bookmark icon

Instagram now lets you save posts to revisit later

Facebook's Instagram has released a new feature which enables users to save posts for later, right from the feed. The feature was first introduced...
top global moments on Facebook, Facebook year in review 2016, live videos

Top global moments, live videos on Facebook in 2016

Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about stories, events, and trends...
Facebook looks back at 2016 with top UAE moments

Facebook looks back at 2016 with top UAE moments

Dubai, UAE, December 2016: Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about...
hype insights, digitree

Digitree Introduces ‘Hype Insights’ Social Media Analytics Tool

Egypt-based digital agency Digitree has kicked-off its very own social media analytics tool "Hype Insights". The tool enables brands, agencies, and freelancers to measure their managed...
This Happened on Twitter in 2016, twitter year in review 2016

Twitter Year in Review 2016 is Out

Twitter wrapped up what happened in 2016 in a 3-minute video – highlighting the top global tweeted about topics in politics, events, crises, sports tournaments,...

You work in PR? Read this!

PR is dead - how many times have we all heard this in the past couple of years???? Yes, social media is becoming more...
Lipton Egypt, Lipton Campaign, Lipton Mood, Lipton Do Good, How Lipton lifted Egypt’s mood, lipton Egypt, Lipton el 7ad el awlany

How Lipton lifted Egypt’s mood

Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect that lifts Egyptians’ mood...
Coca-Cola Selfie Bottle Party in Israel Goes Viral

Coca-Cola Selfie Bottle Party in Israel Goes Viral

Coca-Cola Israel teamed up with creative agency Gefen Team to bring a new campaign called "The World's First Selfie Bottle". They attached a camera-equipped base to...
brand yourself project, gear studios

Creative Project: ‘Brand Yourself’ by GearBox Studios

GearBox Studios launched a new personal project to help job seekers show what's important to recruiters. They used the philosophy of "People buy what...
qatar airways, fc barcelona, sponsorship logo

FC Barcelona drops Qatar Airways logo from jerseys next season

Starting next season, Japanese retailer Rakuten will replace Qatar Airways as the main global partner of the Spanish football team FC Barcelona, the club announced yesterday...
real Madrid in Arabic, social media, real madrid social media, Egypt

Real Madrid Launches Arabic Ad Campaign on Facebook

We've noticed today a circulated ad in Egypt by Real Madrid official page, promoting a 3-second video with a signup form as a part of a...
mark Zuckerberg

Google, Facebook ban fake news websites from advertising revenues, but is it enough?

Google said it's working on changes to stop websites making money via Adsense. Facebook announced it would not serve ads in apps or websites "containing...
ocean blue hotel, sahel, egypt, north coast

Ocean Blue, A Brand Attack Gone Wrong?

As a social media instructor, one of things that always grab my attention is brand attacks. Analysis and learnings from a brand attack is...
New to Instagram Stories: Boomerang, Mentions and Links

New to Instagram Stories: Boomerang, Mentions and Links

Instagram introduced mentions and Boomerangs in Instagram Stories, and are also starting to test links inside some stories. Here’s the rundown of what’s new...
🔥Egyptians Poke Fun at US Presidential Election Results

🔥Egyptians Poke Fun at US Presidential Election Results

Tens of satirical memes and jokes erupted on social media in reaction to the US presidential election results, mostly poking fun at President-elect Donald Trump. Egyptians...
orange, 4G, Egypt, influencers

Orange teams up with influencers to jump start the 4G race in Egypt

After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers last week, for the very...
dollar against pound in Egypt, dollar crisis, egypt, cairo, memes, float, devastation, 2016, egyptian pound

Dollar Crashes Against Pound Only on Social Media

Hours ahead of the Central Bank's decision to free float the pound, Egyptian social media users engaged in a frenzied campaign Wednesday under the...
Careem Sharetracker, Halloween, Egypt

Zombies? No problem with Careem ShareTracker new feature

Facebook was buzzing with a supernatural incident posted on two distinct Facebook accounts on 25th and 26th of October. We all know this might be...
fight against hunger, fatafeat

Fatafeat Launches ‘Fight Hunger’ Campaign

Fatafeat launched “Fight Hunger” campaign, an initiative encouraging the public to join the fight against hunger worldwide. Offering an easy way to raise awareness by supporting the movement against...
twitter marketing, twitter engagement, mentions, gifs, KSA, saudi arabia, mobiily, toyota

7 Strategies to get more mentions on Twitter

Most brands measure the success of their engagement with how many Likes and Retweets they receive, while these factors are important, Mentions IMO are...
Mountain View Finding Migo Activation

Mountain View scores viral win with ‘Finding Migo’ activation campaign

Trending this week is Egypt, yet surprisingly smart activation campaign from the real-estate company, Mountain View. Maged El-Kedwany appeared in a video sending a message to...
loacker Egypt, digital boom, social media, facebook viral post in egypt

Biscuit stock market shakes Facebook in Egypt

Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided with that, many products'...
marketing kingdom cairo 2

10 Cool Facts About The Marketing Kingdom Cairo 2

With less than three weeks to go to the Marketing Kingdom Cairo 2, scheduled to take place from 26-27 October 2016 at the Fairmont...
Facebook Marketplace

Facebook launches ‘Marketplace’: buy and sell with your local community

The social media giant has introduced a new product called "Marketplace" where users can buy and sell anything with their communities within Facebook. Marketplace allows...
rimmel london, kate moss, meltwater

How Rimmel London Leverages Influencer Marketing in MENA

The global beauty brand Rimmel London and the reigning supermodel and beauty icon Kate Moss have recently introduced a special-edition lipstick collection to the market. The...
4 digital strategies to gain an edge on your competition

4 digital strategies to gain an edge on your competition

With every meeting i have with either an advertising agency or direct clients, this question pops up “How do we win over our competition?”. It's no...
twitter advertising, twitter ads, custom audience, twitter lists, hashtags, targeting, marketing

5 Hacks Can Improve Your Twitter Advertising Strategy

Twitter is the most dynamic, live and conversational social media platform, we’ve prepared 5 more ways to get your even better results when running...
Careem's Agmad Captains Fi El Sahel vs Uber's 3ala Fein Ya Negm

Careem’s Agmad Captains Fi El Sahel vs Uber’s 3ala Fein Ya Negm

In recent years, Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport, rather than the classic white...
Nestlé Pure Life celebrates 150th anniversary with a 'Recycling' campaign

Nestlé Pure Life celebrates 150th anniversary with a ‘Recycling’ campaign

There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we do with all the...
baraka water, Nour El Sherbiny, Squash, Egypt, Baraka Water features Nour El-Sherbiny in its inspiring 'keep on' campaign

Baraka Water features Nour El-Sherbiny in its inspiring ‘keep going’ campaign

Baraka Water launched a new digital video that shows that great things can be achieved with persistence. The three-minute video portrayed the victory moment...
dark social, whatsapp, research, digital boom

Why MENA communicators should care about dark social ‘WhatsApp’?

This blog post has been updated since WhatsApp announced plans to share user data with parent company Facebook from the original post. Let me ask you...
How to report potential violations of privacy rights on Facebook?

How to report potential violations of privacy rights on Facebook?

Ever wanted to report a photo on Facebook/Instagram that violates your privacy rights, but didn't know what to do than the traditional reporting method? The normal process...

Kaka donates Orlando worn and signed jersey for Italy earthquake victims

Ricardo Kaka, the famous Brazilian football player and ex-AC Milan Midfielder posted a photo of his Orlando jersey Kaka <3 Italy on Instagram, saying that he's helping the Italian Red...
A15 and Kijamii

A15 and Kijamii join forces to create the biggest social media group in MENA

Egypt, Cairo – A15, the leading technology investor, announced today a Partnership with Kijamii, a leading one-stop shop for integrated digital solutions with a mission...

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