Marketing
Stay ahead of the curve with our marketing news updates. Get the latest insights, strategies, and trends in the dynamic world of marketing. From digital campaigns to social media, we cover it all. Stay informed and discover innovative ways to boost your brand, engage your audience, and drive results. Explore the ever-evolving landscape of marketing and unlock new opportunities for your business.
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Unlocking the Digital Persona of Gen X: Dispelling Myths and Revealing Opportunities in the Online Landscape
Comprising 30% of global internet users, Generation X, aged between 37 and 55, includes individuals born from 1964 to 1982.…
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5 AI Copywriting Tools That Are Transforming Content Creation
In today’s digital world, businesses constantly seek ways to stay ahead of the competition. One of the most effective ways…
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Advertising and Digital Adoption in MENA and SEA
As traditional advertising revenues plummet globally and broadcasting budgets are slashed, The Middle East and North Africa (MENA) and South…
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5 Digital Marketing Strategies You Should Be Using in 2023
Well, savvy marketers and content enthusiasts, we’re over halfway through 2023, and what a year it’s been already. As the…
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Facebook Sunsets Special Ad Audiences in October
Facebook will no longer allow Special Ad Category advertisers to use the Special Ad Audiences tool. Meta will be sunsetting…
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Fresh Ramadan 2022 Ad Features Ruby, Mahmoud El-esseily
Fresh Egypt, a Home Appliance company kicked off its Ramadan campaign with a 1:43-minute Ad promoting the company’s products. Starred…
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Zed Ramadan Ad 2022 Brings More Celebrities, Promotes Happiness
Zed has released its Ramadan 2022 brand campaign showing how happiness is everywhere at its new properties, the ad has…
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Etisalat Egypt Ramadan 2022 Ad Features Ahmed Ezz, Carmen Bsaibes
Etisalat Egypt kicked off Ramadan 2022 media race with a brand TVC that promotes Etisalat’s position in the market. The…
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Vodafone Egypt’s Ramadan 2022 Ad Sparks Feelings
Vodafone Egypt kicked off the Ramadan media race with a brand TVC “Eli Benna Hayah” which translates to “What We…
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Egypt Bans Dice Ad in Ramadan 2022 Over Alleged Ethical Violations
Dice Underwear’s ad for Ramadan 2022 has been suspended over alleged ethical violations by the Supreme Council For Media Regulation.…
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Egyptian Food Bank’s Ramadan 2022 Ad Invites Egyptians to Share Happiness
Urging people to donate to feed fasting needy people this year, the Egyptian Food Bank put up a great ad…
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Telecom Egypt Steals The Ad-Show in Ramadan 2022
Telecom Egypt launched its Ramadan 2022 commercial TVC on social media and Youtube, starred by Yasmine Abdel Aziz and Karim…
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Orange Egypt Debuts Ramadan 2022 With A Real Delight
Orange Egypt kicked off the Ramadan media race with the late star Soad Hussny’s “Egypt sweetheart” movies themes, starred by…
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Throwback: Most Watched Brand Ads in Ramadan 2021
An entertaining, heartwarming ad is a forgiving excuse to interrupt a good series, especially during Ramadan when people seek comfort…
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TFK Leverages Data to Push for Inclusion on IWD
Egypt’s Fashion and Beauty Marketplace, The Fashion Kingdom (TFK), has released a week-long campaign leveraging data for women’s empowerment in…
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Ukraine war: Cannes Lions suspends award entries from Russia
Cannes Lions has banned award submissions and delegations from Russian organizations for this year’s Festival of Creativity, in response to…
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WPP Withdraws Operations in Russia to condemn Ukraine Invasion
WPP is shutting down its operations in Russia due to the country’s invasion of Ukraine, a move that will affect…
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AWstreams ‘You Own it’ A Creative Take on Fashion Advertising
Awstreams, one of the top digital marketing agencies in the Middle East and North Africa, has offered a new take…
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How to write ‘Performance Marketing Manager’ job description?
Performance marketing is one of the most trending functions in any startup or growing business; it plays a significant role…
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71% of parents in Saudi Arabia are on Snapchat
Snapchat is not only the platform of choice of Millennial and Gen Z audiences in Saudi Arabia but also incredibly…
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Facebook accredits Tribe X as Preferred Partner Agency
Tribe X, a pioneering digital marketing agency based in the United Arab Emirates with offices in Netherlands and Egypt, has…
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Google Ads: Target Audience Explained
Google Ads is one of the most popular advertising platforms worldwide. Through Google Ads, you can reach your target persona…
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Facebook teams up with TBWA\RAAD to showcase people behind #LoveLocal
Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local…
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Facebook Launches ‘#LoveLocal’ campaign to support local businesses in MENA
Facebook has launched a new initiative to offer digital support to local small and medium businesses in the MENA region,…
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What are most common issues that HR deal with?
Human resources. Suppose you’ve worked in an office before you may know them as the people who deal with the…
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How Can Startups Use Virtual Credit Cards To Empower Growth?
Virtual credit cards are quickly gaining traction around the world in the B2B payment space. Created for online transactions, they…
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SellAnyCar.com Expands into Saudi Arabia
SellAnyCar.com, the UAE pioneer and leader in online auto marketplaces for used car sales, announced today it is expanding into…
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A Short History of Influencer Marketing
Promoting or recommending a product is commonly seen all over the internet, particularly on social media or bloggers pages. Influencer…
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Facebook Reveals Top Emojis in MENA, Celebrates World Emoji Day
History has shown us that images are worth more than words. Thanks to the rise of visual-based communication, we are…
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60% of Arab users prefer using emojis over words to express emotions
Viber, owned by the Japanese company, Rakuten, and one of the world’s leading apps for free and easy communication, conducted…
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Viber cuts business ties with Facebook
Japanese owned Rakuten Viber, one of the world’s leading messaging apps for free and secure communication, announces it will cut…
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5 Link Building Tactics to Boost Your Online Presence
Using SEO to build an online presence is an essential need these days. Apart from putting your brand in the…
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Own a law firm? Use Facebook to your advantage with these simple tips
As a law firm, there’s nothing more important than building a strong client base. And when the competition is high,…
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Top reasons you should hire a digital marketing agency
As a business owner, there’s nothing more important than helping your business to grow. You probably know where you want…
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Facebook introduces new distribution metric
Yesterday, Facebook released a new metric called “distribution score” to measure the performance of Facebook pages. The company defined the…
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Efficient Marketing Tools to Create Viral Campaigns Rapidly
Marketing has always been a subtle companion of trade and e-commerce. It started with word of mouth and later grew…
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Eventtus ‘rebrand’ aims to inspire event professionals to ‘think big, think easy’
Eventtus revolutionized its brand strategy and visual identity as it is expanding its event tech solutions globally. These were the…
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How a Non-Digital Approach Can Work For You
Sometimes the old ways are best. While most marketers are telling people to rely on using the Internet as their…
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Kijamii Wins Entertainment Grand Prix at 2019 Dubai Lynx, Named Independent Agency of the Year
Leading digital creative content and production agency Kijamii was named the “Independent Agency Of The Year” at the 2019 edition…
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Marriott International Launches Dedicated Dining Platform in UAE
Marriott International has launched a dedicated dining platform in the UAE, MoreCravings.com, which allows guests to discover a wealth of…
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Submit Form to Add Your Station to Radio Garden
Radio Garden is a free radio aggregator service that allows listeners to explore processes of broadcasting and hearing identities across…
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OSN Network Drives Up To Six Times Online Sales Using Facebook Ads
The Middle Eastern TV operator, OSN, saw online sales rise 6.3 times after using the Facebook website conversions ad objective.…
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Mohamed Salah Returns To Social Media With DHL Ad
Liverpool’s forward, Mohamed Salah has returned to social media today, followed by a photo post of himself opening a DHL package. Salah…
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Report: How Arabs react to videos on Facebook
It’s without the shadow of a doubt that video content is here to stay across digital. Here at Digital Boom…
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Zain Kuwait Partners with J. Walter Thompson
J. Walter Thompson was successfully chosen by Zain Kuwait – one of the leading Telecom operators in the region –…
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Cameron Craig: We used communications to turn around Apple
There are a few brands that are more beloved than Apple. And when it comes to leadership, few inspired me…
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EMENAComm: Communication Trends for 2019
Volatility, uncertainty, complexity and ambiguity; 2018 was a year of confusion, especially for the public. The role of the communicator…
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Connect Ads launches its own digital studio ‘Villa 30 Studio’
Connect Ads launched “Villa30 Studio” – its own creative digital studio, a move that will further enhance the dynamics of…
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Five Steps to Improve Your Writing Skills in Plain Language
A communication is in plain language if its wording, structure, and design are so clear that the intended readers can…
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Facebook Ads Manager is back up after reported outage prior Black Friday
If you had trouble publishing ads on Facebook and Instagram in the last 48 hours, you weren’t alone. Facebook Ads Manager…
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Facebook Ads Manager goes down prior Black Friday
Facebook Ads Manager tool went down for several hours on Tuesday, leaving brands and advertisers unable to run Black Friday…
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Spotify announces advertising partners for launch in the Middle East, North Africa
Top brands Hardee’s, Lipton, Mercedes-Benz Cars Middle East, Mountain View, Samsung Gulf Electronics, The Coca-Cola Company, and Western Union partner…
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Spotify is now available in the Middle East and North Africa
The music-streaming service Spotify went live in 13 countries across the Middle East and North Africa today, including Egypt, Saudi…
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Things You Need To Know Before Getting Started With SEO
If you have just learned about search engine optimization (SEO), you might feel a little bit intimidated because it is…
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Deezer appoints Kijamii as its digital agency in MENA
The internet-based music streaming service Deezer has appointed Kijamii as its digital agency in the Middle East and North Africa…
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How to Build a Strong Brand Identity
This is the era of startups and technological innovations. A significant rise in self-employment has also been observed in the…
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Amr Diab Releases ‘Kol Hayati’ Summer 2018 Album
The pop-star Amr Diab‘s summer 2018 album “Kol Hayati” (my everything) is going to be released today exclusively for Vodafone…
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Snapchat Unveils Next Generation of E-commerce Ad Products
Snapchat is launching the next phase of e-commerce advertising on the platform, following the launch of an advanced performance marketing…
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Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads
Facebook has introduced new video creation tools that enable advertisers to easily convert existing images and text assets into mobile-first…
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Facebook allows users to see all active ads run by a page for more transparency
Facebook is making significant steps to bring more transparency to ads and Pages, in light of Cambridge Analytica scandal this…
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Shell’s Social Media Guru to Speak at Marketing Kingdom Cairo 4
Tom Webster, Global Social Media Strategy Manager – Retail, Lubricants & Motorsport at Shell in the UK is one of…
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UAE’s new influencer marketing policy comes into effect
The national media council’s law to regulate influencer marketing industry has came into effect on Jun 1. UAE-based social media…
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Sponsors hijack Egypt’s World Cup 2018 airplane branding
On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s…
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Dubai Lynx Announces 2018 Awards Winners
The annual Dubai Lynx International Festival of Creativity concluded this evening with an Awards Ceremony following three days of talks,…
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Panadol GSK Unveils Essam El-Hadary as Brand Ambassador
The legend, Essam El-Hadary has signed a one-year agreement to become the brand ambassador for Panadol GSK. In his role…
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The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai
The FIFA World Cup trophy has landed in Dubai yesterday as part of the global FIFA World Cup™ Trophy Tour…
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Uber Egypt names Mohamed Salah as its brand Ambassador in 2018
Uber Egypt today signed a contract with MS Commercial to feature Mohamed Salah as its brand ambassador for 2018, making…
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Facebook forbids cryptocurrency, ICO ads
Facebook banned ads for cryptocurrency and related activities in a new advertising policy issued on Jan. 30, which claims the…
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Who Egyptians trust most, least when it comes to brands
Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person…
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Mohamed Salah Named Vodafone Egypt’s Brand Ambassador
Mohamed Salah, the Egyptian football star has been named as brand ambassador of Vodafone Egypt for 2018, announced the mobile…
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The evolution of the Twitter brand
Research: 90% of internet users recognize the Twitter logo. What is a logo? Why do companies put in the effort…
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Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’
If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications…
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5 Marketing Tips for Your Facebook and Instagram Campaigns
Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East, Africa and Pakistan at Facebook…
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Wonderlists solves the Unwanted Gifts dilemma in Lebanon
A new online platform from Wonderlists solves the unwanted gifts dilemma, making couples and gifters in Lebanon very happy. The service…
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A look into Apple’s iPhone X Marketing Strategies
The tech baron announced three new iPhones and an Apple watch. As though that was not enough to draw attention,…
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5 Marketing Tips by Tamer Alphonse from Google
Tamer Alphonse from Google is one of the keynote speakers at the third edition of the Marketing Kingdom Cairo, Egypt’s…
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Why Pay More? Last Chance to Grab Your Discounted Ticket for #MKCAIRO3
You still don’t have your ticket for Marketing Kingdom Cairo 3? Egypt’s only international marketing event takes place from 15-16…
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Google tops YouGov’s inaugural global brand health rankings
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the…
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5 Marketing Lessons by Christian Andersen from IBM
Christian Andersen, Director of Portfolio Marketing, Middle East and Africa, at IBM is presenting this coming October at the third edition…
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5 Marketing Tips by Pierandrea Quarta from Head&Shoulders
Pierandrea Quarta, Global Digital Brand Manager at Head&Shoulders is one of the international speakers at the third edition of the…
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7 Effective Ways to Promote your Mobile App for Free
One of the biggest challenges faced by tech startups is mobile app discovery. With around 270 billion apps projected to…
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Marketing Kingdom Cairo 3 to Focus on the Role of Agencies in Driving the Digital Revolution
Bassem ElHady from KIjamii, Amal Homosany from Initiative Media, Ahmed Abbas from DigiSay and Amr El Kalaawy from FP7/CAI will…
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NGOs Ad Value Exceeds EGP 250 Million in Ramadan 2017
The number of commercial spots presented by non-profit organizations during Ramadan is valued at EGP 250 million in Egypt, according to…
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Cannes Lions 2017 Predictions: Less roaring, more bite
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but…
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The Entrepreneurship Opportunity in Egypt (5): The Advertising Value Chain
Hell is just a sauna Here is how I described it in my 1st article in the series: “The value chain…
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Watch: Apple launches ‘Why Switch Campaign’
Apple has launched a new campaign called “Switch” to showcase the differences between iPhone and other phones in the market.…
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Pizza Hut under fire for mocking Palestinian hunger strike
Pizza Hut faces a social media backlash and a boycott campaign after its Israeli branch posted an advert mocking the…
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Anghami grows its Audio Ad business in the region three-fold in one year
Dubai – Anghami, the leading music streaming company in the MENA region, revealed today that it has recorded an amazing…
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Internations: 6 Tips for Managing a Global Social Media Audience
Managing social media accounts can be a challenge, especially when you are addressing a large, international audience. From knowing what…
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Top Reasons To Attend The Creative Industry Summit in Cairo
Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative…
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Google boycott: Is it all about free PR?
Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the…
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Report: Facebook comes to life in Ramadan
Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on…
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Emirates Airline pledges to entertain passengers despite US electronics ban
Emirates Airline released a refurbished version of their Jennifer Aniston’s TV advert showing off their 2500 channels of entertainment while…
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Independent Enthusiasts for Gun Control: Every 27th
Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real-time online.…
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Marketing Kingdom Cairo 3: Conference and Awards
P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing…
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YouGov: top 10 best perceived brands by women in Egypt
YouGov’s Brandindex yearly rankings of the best perceived brands by women in Egypt has been topped by Facebook. This year’s…
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Instagram reaches 63 million users in the MENA region
Cairo Feb 21 – Facebook-owned photo-sharing app Instagram has revealed for the very first time that the Instagram community in the MENA…
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