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We capture real-time digital marketing news stories, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.

Marketing

Home Marketing
We capture real-time digital marketing news stories, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.

You work in PR? Read this!

PR is dead - how many times have we all heard this in the past couple of years???? Yes, social media is becoming more...
Which categories will suffer most from increased prices?

Which categories will suffer most from increased prices in Egypt?

Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not yet. Unfortunately sooner or...
#PostWisely, Du UAE sets off social media privacy alarm bell

Du UAE sets off social media privacy alarm bell

Warning social media users of the threatening consequences of sharing their personal lives online, UAE's giant mobile operator du launched a new public service...
Vodafone's new Campaign 'Cheer for Egypt to Win' Focuses on Fans

Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans

Vodafone Egypt has kicked off a new marketing campaign "Cheer for Egypt to Win" makes fans into active participants ahead of the 2017 Cup of African Nations taking place this...
Snickers KSA, Snickers Saudi, Snickers Saudi Arabia, Public relations pros, Snicker’s latest in-store campaign pulled off the shelves in Saudi

Snickers latest in-store campaign pulled off the shelves in Saudi

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which...

Russian Women Taking Hot Selfies, Because Why Not!

Russian women taking hot selfies because why not, after Ellen DeGeneres's selfies in Oscar 2014 and how Ellen crashed twitter with her selfies. Selfie photos &...
How the 2017 #GoldenGlobes lit up Twitter, digital boom, golden globes on twitter

How the 2017 #GoldenGlobes lit up Twitter

The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon), brought together the best...
rimmel london, kate moss, meltwater

How Rimmel London Leverages Influencer Marketing in MENA

The global beauty brand Rimmel London and the reigning supermodel and beauty icon Kate Moss have recently introduced a special-edition lipstick collection to the market. The...
Watch Dubai New Year's Eve fireworks live on Twitter

Watch Dubai New Year’s Eve fireworks live on Twitter

Twitter announced today that they are partnering with global property developer Emaar to live-stream the New Year’s Eve firework displays in Dubai. The live stream will...
7 Big Stats That Show Which Ramadan Ads Really Resonated

7 Big Stats That Show Which Ramadan Ads Resonate Most

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the...
Egyptian celebrities who joined Twitter in 2016

Egyptian celebrities who joined Twitter in 2016

As the year draws to an end, Twitter compiled a list of the Egyptian celebrities who joined the platform this year. From film and...
Increasing Prices Situation: Products that will suffer the most in 2017

Increasing Prices Situation: Products that will suffer the most in 2017

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in...
Ad of the day: Coca Cola New Song For Egypt's National Team

Coca-Cola Kicks Off New Year’s Ad, Sings for Egypt National Football Team

Coca Cola calls up players' names for the national team and the final say is for Hector Cuper. Watch the ad https://youtu.be/l-pXKjCbpKk
A Look Back at UBER Egypt in 2016: Top Driver, Riders and More Data

A Look Back at UBER Egypt in 2016: Top Driver, Riders and More Data

Cairo remains UBER’s fastest growing city across EMEA region, the company reached over 40,000 drivers a month, from 2000 at the same time last year. UBER...
Careem's Agmad Captains Fi El Sahel vs Uber's 3ala Fein Ya Negm

Careem’s Agmad Captains Fi El Sahel vs Uber’s 3ala Fein Ya Negm

In recent years, Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport, rather than the classic white...
snapchat life, qatar, arab, millions views, digital boom

How to get 3-5 millions views on Snapchat?

Snapchat has always celebrated the way that people see the world. It’s fun to experience different perspectives through Snaps, Stories and Our Story. One of the...
10 Most Watched Ads on YouTube in MENA – July 2016

10 Most Watched Ads on YouTube in MENA – July 2016

July’s monthly round up of most popular ads on YouTube showcases a continuation of a love for moving Ramadan ads, with a bit of...
Nile FM, 2 million followers on twitter, Egypt, MENa region, most followed

Nile FM reaches two million followers on Twitter

On Thursday, Cairo based radio station Nile FM reached two million followers on Twitter – making it the most followed radio station account in...
digital boom, global page strategy, Facebook pages, Facebook global pages, adigitalboom, digitalboom

Why Facebook Global Page Strategy is Important for Your Brand

Any multinational brand invests millions every year to develop, sustain its image, and ensure that all operating-in markets are following & implementing the brand updates. Aiming to...
best global brands 2015, interbrand, omnicom, digital boom, apple, google, samsung, branding, value

Apple & Google on Top of 100 Best Global Brands List 2015

The best global brands annual ranking list has been released by Interbrand. Apple retained the first position to be on top of the list with $170B value, since ousted Coca...

Developing Your User Persona with Google Analytics & Facebook Insights [Guide]

You’ve probably heard fellow marketeers tell you before that developing your marketing digital persona (Also referred to as user persona, customer persona, or buyer...
Lipton Egypt, Lipton Campaign, Lipton Mood, Lipton Do Good, How Lipton lifted Egypt’s mood, lipton Egypt, Lipton el 7ad el awlany

How Lipton lifted Egypt’s mood

Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect that lifts Egyptians’ mood...
How Much Does a Ramadan TV Ad Cost?

How Much Does a Ramadan TV Ad Cost?

Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP 750 million compared to...
Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management

EgyptAir Lashes at Haaretz’s Misleading Tweet

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked Libyan plane yesterday. Egyptair's superb...
body-shaming ad, gold's gym, dreamland case

Gold’s Gym terminates Egypt’s Dreamland over body-shaming ad

Gold's Gym has issued an official apology to its community around the world, dodged with a termination action to the Egyptian independent franchise located in Hilton Dreamland in...
no more screenshots on instagram, saved posts, bookmark icon

Instagram now lets you save posts to revisit later

Facebook's Instagram has released a new feature which enables users to save posts for later, right from the feed. The feature was first introduced...
A15 and Kijamii

A15 and Kijamii join forces to create the biggest social media group in MENA

Egypt, Cairo – A15, the leading technology investor, announced today a Partnership with Kijamii, a leading one-stop shop for integrated digital solutions with a mission...
Careem Sharetracker, Halloween, Egypt

Zombies? No problem with Careem ShareTracker new feature

Facebook was buzzing with a supernatural incident posted on two distinct Facebook accounts on 25th and 26th of October. We all know this might be...
KLM Christmas ad, viral

KLM Christmas Ad Scores Viral Win

The Royal Dutch Airlines KLM posted its Christmas ad with the tagline "bringing people together for Christmas". The video has been viewed over 12 million times on...
4 digital strategies to gain an edge on your competition

4 digital strategies to gain an edge on your competition

With every meeting i have with either an advertising agency or direct clients, this question pops up “How do we win over our competition?”. It's no...

Update: Facebook lifts 20% text overlay image restrictions for UK, Ireland ads only

Digital marketers in the UK and Ireland are now getting their ads Facebook-approved regardless of the amount of text they're using as the social...
year in review, instagram 2015, social media

Instagram year in review 2015: Top hashtag, liked photos and more

The photo sharing giant Instagram has released 2015's year in review report. Instagram revealed the most used hashtag, top locations, most liked photos, and top...
Vodafone launches its Ramadan campaign 'The Big Family'

Vodafone launches its Ramadan campaign ‘The Big Family’

Vodafone Egypt has launched its Ramadan TVC "The Big Family". Portraying how people get empowered by their beloved ones not only their families. Vodafone featured a...
twitter advertising, twitter ads, custom audience, twitter lists, hashtags, targeting, marketing

5 Hacks Can Improve Your Twitter Advertising Strategy

Twitter is the most dynamic, live and conversational social media platform, we’ve prepared 5 more ways to get your even better results when running...
10 Most Watched Ads on YouTube in MENA March 2016

10 Most Watched Ads on YouTube in MENA March 2016

Youtube has released the top 10 watched advertisements in the Middle East and North Africa region for March 2016. Here’s a round-up of March’s most watched ads according...
pokemon go and the middle east brands, consumers and advertisers

Pokemon Go and the Middle East – Advertiser, Brand, Consumer Reactions to the Global...

I wanted to write on something fairly light and fun today in light of recent events in the Middle East and in Europe. So,...
reham saeed, sabaya al khair, digital boom, egypt, media, advertising, brands, boycott

Major brands pull ads from Riham Saeed

Riham Saeed’s television talk show ‘Sabaya Al Khair’ lost 18 major sponsors and advertisers today following a storm of criticism on social media for...
Sir Magdi Yacoub’s Auctioned Tie Heals Hearts

Sir Magdi Yacoub’s Auctioned Tie Heals Hearts

Egypt’s first mobile-based charity auction raised EGP 26,000 for renowned heart surgeon Sir Magdi Yacoub’s tie, which he donated to raise funds for the...
Facebook looks back at 2016 with top UAE moments

Facebook looks back at 2016 with top UAE moments

Dubai, UAE, December 2016: Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about...
this is egypt, social media campaign, egypt tourism, digital boom

Egypt launches social media campaign to support tourism

Egypt’s Ministry of Tourism launched a new social media campaign calling upon Egyptian youth to promote the country’s hard-hit industry just one month after...
Nestlé Pure Life celebrates 150th anniversary with a 'Recycling' campaign

Nestlé Pure Life celebrates 150th anniversary with a ‘Recycling’ campaign

There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we do with all the...
Digital Managing Editor Mohamed Omar to Leave FilFan.com, Mohamed Omar, Digital Manager, FilFan.com, Sarmady, Digital Boom, editor in chief

Digital Managing Editor Mohamed Omar to Leave FilFan.com

FilFan.com key project/product manager, digital managing editor Mohamed Omar is stepping down from his position after 3 successful years of expanding the user base of FilFan.com and...
etisalat ramadan ad

Etisalat Mocks Vodafone’s Ramadan TVC

As the teleco war continues in Egypt, Etisalat Misr released their Ramadan TVC, mocking Vodafone Egypt's Ramadan family ad. Etisalat hired the famous genie, who...
600 million instagrammers, instagram growth, milestones, statistics, stats, instagram reports

Instagram now has more than 600 million monthly active instagrammers

Facebook-owned photo sharing app Instagram now has more than 600 million monthly active users. Instagram made the announcement of the new milestone on its...
CLEAR, FIILGOAL, Filgoal’s Barakat, Emam Video Hits 1 Million Views in 24 Hours

Filgoal’s Barakat, Emam Video Hits 1 Million Views in 24 Hours

Filgoal.com's video featuring Al Ahly's former striker Mohamed Barakat and Zamalek's legend Hazem Emam has generated 1 million views in the first 24 hours on facebook. Barakat...
Anonymous Instagram campaign goes viral in Egypt, جيل بيكمل جيل

Anonymous Instagram campaign goes viral in Egypt

We spotted an anonymous viral campaign on Instagram in Egypt! We still don't know who is behind it but we're on it! Check out...
Share against Hepatitis C Virus (HCV)

Akhbarak, Andalusia Hospitals Join Forces to Help Cure HCV

Share against Hepatitis C Virus (HCV) - A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian Cure Bank to fight against...
New to Instagram Stories: Boomerang, Mentions and Links

New to Instagram Stories: Boomerang, Mentions and Links

Instagram introduced mentions and Boomerangs in Instagram Stories, and are also starting to test links inside some stories. Here’s the rundown of what’s new...
amr diab digital boom, amr diab, amr diab hacked, amrdiab

Amr Diab Was Hacked On Twitter!

Amr Diab's Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
qatar airways, fc barcelona, sponsorship logo

FC Barcelona drops Qatar Airways logo from jerseys next season

Starting next season, Japanese retailer Rakuten will replace Qatar Airways as the main global partner of the Spanish football team FC Barcelona, the club announced yesterday...

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