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We capture real-time digital marketing news stories, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.

Marketing

Home Marketing
We capture real-time digital marketing news stories, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.
Facebook looks back at 2016 with top UAE moments

Facebook looks back at 2016 with top UAE moments

Dubai, UAE, December 2016: Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about...

30K RTs Give 17 Employees A Trip To Dubai

A trip to Dubai with just a tweet! While we were exploring our twitter timeline, we found a RT by our friend Shaden. The tweet was by "Badr...

Egyptian Cat Sinbad Sparks Strong Social Media Sentiment

The story of the Egyptian cat Sinbad, which found himself in England after getting locked up in a shipping container for 16 days, sparked...
Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management

EgyptAir Lashes at Haaretz’s Misleading Tweet

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked Libyan plane yesterday. Egyptair's superb...
plagiarism , bsocial, vodafone egypt, General Electric

Digital Agency Accuses Vodafone Egypt of Plagiarism

Vodafone Egypt allegedly copied a health awareness Facebook post from GEhealthyme, said a digital agency early this month. "We found that Vodafone Egypt are copy-pasting the...

Support your team with Twitter HashFlags

Twitter just announced the launch of its new world cup feature "Hashflags", along with other features to help you keep up with the #WorldCup. You...
rimmel london, kate moss, meltwater

How Rimmel London Leverages Influencer Marketing in MENA

The global beauty brand Rimmel London and the reigning supermodel and beauty icon Kate Moss have recently introduced a special-edition lipstick collection to the market. The...
vodafone ramadan 2015, digital boom, adigitalboom

Vodafone Kicks off Ramadan 2015 Media Race

Vodafone Egypt kicked-off Ramadan's media race with a brand TVC. The ad theme "قوتك في عيلتك" is portraying how people get empowered by their families. Vodafone...
sphinx awards, mena cristal, cairo cristal, agency of the year egypt, African festival

African Cristal Festival: Sphinx Awards Winners 2015

The Sphinx Awards ceremony revealed the Egyptian winners of the African Cristal Festival in Cairo last week. The Jury, constituted of MENA & International representatives,...
dislike button, Facebook reactions, reactions emojis, digital boom

Facebook empowers users with reactions emojis

To end up the debate, there will be no dislike button but reactions. Facebook is rolling out a new set of six reactions emojis to be...
pr and social media, pr, social media, SEO, PR SEO, content marketing

How PR Benefits from Social Media

Social media has dramatically changed the way we communicate and provided us with untraditional ways to deliver our message. PR is arguably one of...
CLEAR, FIILGOAL, Filgoal’s Barakat, Emam Video Hits 1 Million Views in 24 Hours

Filgoal’s Barakat, Emam Video Hits 1 Million Views in 24 Hours

Filgoal.com's video featuring Al Ahly's former striker Mohamed Barakat and Zamalek's legend Hazem Emam has generated 1 million views in the first 24 hours on facebook. Barakat...
digital boom weekly digest July

Weekly Digest: Apple ‘AirPods’ is coming, Amazon sponsors FC Barcelona, Facebook new layout for...

Big week for tech giants, Apple "AirPods" is coming maybe this fall alongside with iPhone 7, Amazon agreed with FC Barcelona on a sponsorship contract, ZTE...
turkish airlines supports Fenerbahce

Turkish Airlines Supports Fenerbahce From The Sky

Turkish Airlines decided to carry the love of soccer fans from ground to the sky, to support Fenerbahce team on their way to UEFA Europe League...
qnb group, QNB social media, data hack, data breach, qatar bank, QNB turns a blind eye to social media over a massive data hack

QNB turns a blind eye to social media over a massive data hack

The National Bank of Qatar QNB has been hit by a massive data breach on April 26 that exposed personal details of many of the...

Etisalat Deletes Sexist Tweet After Social Media Outrage

The giant telecom operator Etisalat Egypt account was called out by several social media users for a sexist tweet mocking girls by saying "guys...

Kaka donates Orlando worn and signed jersey for Italy earthquake victims

Ricardo Kaka, the famous Brazilian football player and ex-AC Milan Midfielder posted a photo of his Orlando jersey Kaka <3 Italy on Instagram, saying that he's helping the Italian Red...

Why You Must Attend Social Media Day Egypt 2014

Social Media Day Egypt is coming this year on the 21st of June, earlier 9 days than the original date to avoid the holy month...
8 things that matter this week, Selena Gomez, Pokemon Go, Google updates, Facebook messenger, facebook music

8 things that matter this week

Pokemon Go is planning to launch location-based ads, Facebook to introduce disappearing messages just like Snapchat, Twitter ads more rich stuff to drive more...
SMDayQR, Social Media Day Qatar

Social Media Day Qatar 2015

For the first time since initiated in 2010, Qatar hosted mashable social media day celebration on July 4th, 2015, at one of Doha's famous restaurants "Jones...
digitalboom, adigitalboom, digital boom, news, tech, Facebook private messages, page private message, can i send private message, brand can send private messages, messages, Facebook, companies, brands, customer service

Facebook Enables Private Messages to Companies

Facebook enabled companies to initiate private messages to engaged users. Before this update, companies were only able to reply messages sent to the company page, they weren't...
Hug Digital's hiring spree goes viral

Hug Digital’s hiring spree goes viral

Traditional recruiting is dying especially in the digital media industry. Everyone is online, "the digital agency and the talents", so is it enough to...
Careem's Agmad Captains Fi El Sahel vs Uber's 3ala Fein Ya Negm

Careem’s Agmad Captains Fi El Sahel vs Uber’s 3ala Fein Ya Negm

In recent years, Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport, rather than the classic white...

Facts behind hashtags impressions and reach

Recently, a huge argument started in Egypt because of some political hashtags impressions and reach weight online --- Unfortunately, both sides started to fake numbers...
SM crisis

19 Important Steps to Manage Social Media Crisis

In the past few years, social media platforms such as Twitter, Facebook, and YouTube have caught the attention of brands, small business & governments...
Abla Fahita's new look - SMDay Egypt 2014

Semi-Agenda: SMDay Egypt 2014

4 days to celebrate SMDay Egypt 2014 in the Greek Campus which located in Cairo's downtown, this year will witness so many fun stuff,...
dolcevideo

Dolce 2015, Thank You Jumana

Dolce kicked-off summer 2015 activations with a TVC hitting on the corporate life drama. The new product which called Dolce Mistecca "Gum", was first...
pranks

7 Harmless Pranks for April Fools’ Day

April Fools' Day is celebrated every year on the first day of April as a day when people play practical jokes and pranks on each...
smdayegypt, smday, egypt, social media, digital boom

Don’t Miss: Social Media Day Egypt 2015

Connecting hundreds of social media and digital marketing players, Social Media Day Egypt will be held on June 12-13 at the Greek Campus in downtown...

Facebook Pages New Design

Live Preview on The Facebook New Pages Design
amr diab digital boom, amr diab, amr diab hacked, amrdiab

Amr Diab Was Hacked On Twitter!

Amr Diab's Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Huawei Captures Egypt

‘Huawei Captures Egypt’ Photography Competition flood Social Media

  Huawei Egypt Consumer Business Group launched the first amateur photography competition on social media last April entitled ‘Huawei Captures Egypt’ to endorse the art...

You Don’t Need a Gym, You Need Instagram

Waking up so early to go train is sometimes a hassle and a pain in the neck for a lot of people. Not only...
RIP Topsy, Topsy Apple, Apple shuts topsy, social media tool, analysis tool

Apple Shuts Down Topsy, Permanently

In case you're trying to access www.topsy.com and always get redirected to Apple support page, here's the bad news: Apple has shut down Topsy, the social research...
#PostWisely, Du UAE sets off social media privacy alarm bell

Du UAE sets off social media privacy alarm bell

Warning social media users of the threatening consequences of sharing their personal lives online, UAE's giant mobile operator du launched a new public service...
coca cola caravan , coca cola, JWT, advertising, brazil, campaign, santavideo

Coca-cola Boosts Happiness With a Bridge For Santa

The TV Commercial Ad titled "A bridge for Santa" was done by J. Walter Thompson advertising agency for Coca-cola in Brazil. It was released in...
Facebook lifts 20% text overlay image restrictions globally

Facebook lifts 20% text overlay image restrictions for all

Your ads are Facebook-approved regardless of the amount of text used, as facebook has dropped it’s 20% text overlay rule for all marketeers globally. The update was first...
Facebook now accepts payments in Egyptian pound

Facebook now accepts payments in Egyptian pound

Egyptian digital advertisers can now choose to pay for facebook ads in the local currency (EGP). The social network has added the Egyptian pound to its accepted...
digital boom, global page strategy, Facebook pages, Facebook global pages, adigitalboom, digitalboom

Why Facebook Global Page Strategy is Important for Your Brand

Any multinational brand invests millions every year to develop, sustain its image, and ensure that all operating-in markets are following & implementing the brand updates. Aiming to...

Samsung is Rolling out Android 4.3 for Galaxy S3

Samsung has finally started rolling out the new Android 4.3 for Galaxy S3, This update will bring on a new Driving Mode, a Settings interface and more...
snapchat life, qatar, arab, millions views, digital boom

How to get 3-5 millions views on Snapchat?

Snapchat has always celebrated the way that people see the world. It’s fun to experience different perspectives through Snaps, Stories and Our Story. One of the...
Dorra Endorses Juhayna Pure’s Pomegranate

Dorra Endorses Juhayna Pure’s Pomegranate

Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor. “Proud to...
Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations

Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations

The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice and Birell on charges of violating public morals and breaching advertising standards, the CPA said in...
amr diab, digital boom, social media, payment, amr diab ads, diab vodafone, vodafone social mediavideo

Amr Diab Starring Western Union New TVC

The international money transfer giant "Western Union" kicked off a new TV Commercial, featuring the Egyptian legend Amr Diab's success story to build a new layer of credibility, trust...
marketing kingdom cairo 2

10 Cool Facts About The Marketing Kingdom Cairo 2

With less than three weeks to go to the Marketing Kingdom Cairo 2, scheduled to take place from 26-27 October 2016 at the Fairmont...
twitter advertising, twitter ads, custom audience, twitter lists, hashtags, targeting, marketing

5 Hacks Can Improve Your Twitter Advertising Strategy

Twitter is the most dynamic, live and conversational social media platform, we’ve prepared 5 more ways to get your even better results when running...
Facebook reach, hijacking reach, increase reach

Tips on How to Cheat Facebook Organic Reach

On average, a user can see from 1,500 to 3,000 brand update on his Facebook newsfeed, most of these updates may not be relevant,...
dishdino, digital boom, foodie, food, home-made foot, startup

DishDino the ultimate destination for homemade food

DishDino is an online market place that gathers all the talented and professional chefs in one place to share their exquisite healthy homemade culinary food,...
Waslet Kheir's Charity Card Helps Shoppers Donate

Waslet Kheir’s Charity Card Helps Shoppers Donate

Giving to charity is becoming easier and more accessible to Egypt's shop goers through a new donations card introduced by Waslet Kheir. Kart El Kheir...

fb Fourth Quarter and Full Year 2013 Financial Results

Facebook Fourth Quarter and Full Year 2013 Financial Results

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