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Egyptian celebrities who joined Twitter in 2016

Egyptian celebrities who joined Twitter in 2016

As the year draws to an end, Twitter compiled a list of the Egyptian celebrities who joined the platform this year. From film and...
Ad of the day: Coca Cola New Song For Egypt's National Team

Coca-Cola Kicks Off New Year’s Ad, Sings for Egypt National Football Team

Coca Cola calls up players' names for the national team and the final say is for Hector Cuper. Watch the ad https://youtu.be/l-pXKjCbpKk
instagram, year in review 2016, global trends, instagram stats, instagram statistics, charts

Instagram Reveals 2016’s Top Data [Infographics]

Showing top moments, most followed celebrities, most liked photos and more, Instagram released its 2016 global data report. Most-followed Celebrities Most Liked Photo Most Geo-Tagged Cities Top Drinks Top Athletes Key Moments  Sports Brands Eating...
#PostWisely, Du UAE sets off social media privacy alarm bell

Du UAE sets off social media privacy alarm bell

Warning social media users of the threatening consequences of sharing their personal lives online, UAE's giant mobile operator du launched a new public service...
Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management

EgyptAir Lashes at Haaretz’s Misleading Tweet

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked Libyan plane yesterday. Egyptair's superb...
KLM Christmas ad, viral

KLM Christmas Ad Scores Viral Win

The Royal Dutch Airlines KLM posted its Christmas ad with the tagline "bringing people together for Christmas". The video has been viewed over 12 million times on...
Nile FM, 2 million followers on twitter, Egypt, MENa region, most followed

Nile FM reaches two million followers on Twitter

On Thursday, Cairo based radio station Nile FM reached two million followers on Twitter – making it the most followed radio station account in...
Anonymous Instagram campaign goes viral in Egypt, جيل بيكمل جيل

Anonymous Instagram campaign goes viral in Egypt

We spotted an anonymous viral campaign on Instagram in Egypt! We still don't know who is behind it but we're on it! Check out...
600 million instagrammers, instagram growth, milestones, statistics, stats, instagram reports

Instagram now has more than 600 million monthly active instagrammers

Facebook-owned photo sharing app Instagram now has more than 600 million monthly active users. Instagram made the announcement of the new milestone on its...
fern

Fern Fans Generate Food Mood-Shifters, Join 20k Challenge

Fern launched a new campaign called “#كله_بالأكل_بيفك” (Food shifts the mood); features three characters in three nerve-wracking situations. Fern invites fans to contribute with the...
no more screenshots on instagram, saved posts, bookmark icon

Instagram now lets you save posts to revisit later

Facebook's Instagram has released a new feature which enables users to save posts for later, right from the feed. The feature was first introduced...
top global moments on Facebook, Facebook year in review 2016, live videos

Top global moments, live videos on Facebook in 2016

Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about stories, events, and trends...
Facebook looks back at 2016 with top UAE moments

Facebook looks back at 2016 with top UAE moments

Dubai, UAE, December 2016: Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about...
hype insights, digitree

Digitree Introduces ‘Hype Insights’ Social Media Analytics Tool

Egypt-based digital agency Digitree has kicked-off its very own social media analytics tool "Hype Insights". The tool enables brands, agencies, and freelancers to measure their managed...
This Happened on Twitter in 2016, twitter year in review 2016

Twitter Year in Review 2016 is Out

Twitter wrapped up what happened in 2016 in a 3-minute video – highlighting the top global tweeted about topics in politics, events, crises, sports tournaments,...

You work in PR? Read this!

PR is dead - how many times have we all heard this in the past couple of years???? Yes, social media is becoming more...
real Madrid in Arabic, social media, real madrid social media, Egypt

Real Madrid Launches Arabic Ad Campaign on Facebook

We've noticed today a circulated ad in Egypt by Real Madrid official page, promoting a 3-second video with a signup form as a part of a...
mark Zuckerberg

Google, Facebook ban fake news websites from advertising revenues, but is it enough?

Google said it's working on changes to stop websites making money via Adsense. Facebook announced it would not serve ads in apps or websites "containing...
ocean blue hotel, sahel, egypt, north coast

Ocean Blue, A Brand Attack Gone Wrong?

As a social media instructor, one of things that always grab my attention is brand attacks. Analysis and learnings from a brand attack is...
New to Instagram Stories: Boomerang, Mentions and Links

New to Instagram Stories: Boomerang, Mentions and Links

Instagram introduced mentions and Boomerangs in Instagram Stories, and are also starting to test links inside some stories. Here’s the rundown of what’s new...
🔥Egyptians Poke Fun at US Presidential Election Results

🔥Egyptians Poke Fun at US Presidential Election Results

Tens of satirical memes and jokes erupted on social media in reaction to the US presidential election results, mostly poking fun at President-elect Donald Trump. Egyptians...
orange, 4G, Egypt, influencers

Orange teams up with influencers to jump start the 4G race in Egypt

After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers last week, for the very...
dollar against pound in Egypt, dollar crisis, egypt, cairo, memes, float, devastation, 2016, egyptian pound

Dollar Crashes Against Pound Only on Social Media

Hours ahead of the Central Bank's decision to free float the pound, Egyptian social media users engaged in a frenzied campaign Wednesday under the...
Careem Sharetracker, Halloween, Egypt

Zombies? No problem with Careem ShareTracker new feature

Facebook was buzzing with a supernatural incident posted on two distinct Facebook accounts on 25th and 26th of October. We all know this might be...
fight against hunger, fatafeat

Fatafeat Launches ‘Fight Hunger’ Campaign

Fatafeat launched “Fight Hunger” campaign, an initiative encouraging the public to join the fight against hunger worldwide. Offering an easy way to raise awareness by supporting the movement against...
twitter marketing, twitter engagement, mentions, gifs, KSA, saudi arabia, mobiily, toyota

7 Strategies to get more mentions on Twitter

Most brands measure the success of their engagement with how many Likes and Retweets they receive, while these factors are important, Mentions IMO are...
Mountain View Finding Migo Activation

Mountain View scores viral win with ‘Finding Migo’ activation campaign

Trending this week is Egypt, yet surprisingly smart activation campaign from the real-estate company, Mountain View. Maged El-Kedwany appeared in a video sending a message to...
loacker Egypt, digital boom, social media, facebook viral post in egypt

Biscuit stock market shakes Facebook in Egypt

Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided with that, many products'...
marketing kingdom cairo 2

10 Cool Facts About The Marketing Kingdom Cairo 2

With less than three weeks to go to the Marketing Kingdom Cairo 2, scheduled to take place from 26-27 October 2016 at the Fairmont...
Facebook Marketplace

Facebook launches ‘Marketplace’: buy and sell with your local community

The social media giant has introduced a new product called "Marketplace" where users can buy and sell anything with their communities within Facebook. Marketplace allows...
rimmel london, kate moss, meltwater

How Rimmel London Leverages Influencer Marketing in MENA

The global beauty brand Rimmel London and the reigning supermodel and beauty icon Kate Moss have recently introduced a special-edition lipstick collection to the market. The...
Careem's Agmad Captains Fi El Sahel vs Uber's 3ala Fein Ya Negm

Careem’s Agmad Captains Fi El Sahel vs Uber’s 3ala Fein Ya Negm

In recent years, Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport, rather than the classic white...
dark social, whatsapp, research, digital boom

Why MENA communicators should care about dark social ‘WhatsApp’?

This blog post has been updated since WhatsApp announced plans to share user data with parent company Facebook from the original post. Let me ask you...
How to report potential violations of privacy rights on Facebook?

How to report potential violations of privacy rights on Facebook?

Ever wanted to report a photo on Facebook/Instagram that violates your privacy rights, but didn't know what to do than the traditional reporting method? The normal process...

Kaka donates Orlando worn and signed jersey for Italy earthquake victims

Ricardo Kaka, the famous Brazilian football player and ex-AC Milan Midfielder posted a photo of his Orlando jersey Kaka <3 Italy on Instagram, saying that he's helping the Italian Red...
A15 and Kijamii

A15 and Kijamii join forces to create the biggest social media group in MENA

Egypt, Cairo – A15, the leading technology investor, announced today a Partnership with Kijamii, a leading one-stop shop for integrated digital solutions with a mission...
body-shaming ad, gold's gym, dreamland case

Gold’s Gym terminates Egypt’s Dreamland over body-shaming ad

Gold's Gym has issued an official apology to its community around the world, dodged with a termination action to the Egyptian independent franchise located in Hilton Dreamland in...
Stoke City FC, arabic social media, social media araby, kingfut, KingFut Becomes Official Digital Media Partner for Stoke City FC in Arabic

KingFut Becomes Official Digital Media Partner for Stoke City FC in Arabic

KingFut have been appointed by English Premier League club Stoke City to manage the official Arabic social media accounts and digital media presence across different...
cairo international airport terminal 2

Cairo International Airport is getting bigger, better

Cairo international airport terminal 2 is preparing to increase its capacity by about 8 million passengers, bringing its total capacity to 26 million passengers a...
Share against Hepatitis C Virus (HCV)

Akhbarak, Andalusia Hospitals Join Forces to Help Cure HCV

Share against Hepatitis C Virus (HCV) - A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian Cure Bank to fight against...
digital boom weekly digest July

Weekly Digest: Apple ‘AirPods’ is coming, Amazon sponsors FC Barcelona, Facebook new layout for...

Big week for tech giants, Apple "AirPods" is coming maybe this fall alongside with iPhone 7, Amazon agreed with FC Barcelona on a sponsorship contract, ZTE...
Social media storm over the Egyptian pound's crisis, egyptian pound against dollar, black market, social media backlash, social media crisis, storm, negative comments, government, economy

Social media storm over the Egyptian pound’s crisis

Egyptian Pound reached a new low against dollar on the black market today, to hit EGP 13 per dollar, as talks about devaluation rise. Official dollar exchange rate remained at EGP...
screenshot-1, facebook pages new layout, facebook new design

Facebook’s testing a new layout design for pages

Facebook is testing a new layout design for pages, which adds three columns to pages layout, aiming to make information more accessible and organized for visiting-users. Here's a list...
8 things that matter this week, Selena Gomez, Pokemon Go, Google updates, Facebook messenger, facebook music

8 things that matter this week

Pokemon Go is planning to launch location-based ads, Facebook to introduce disappearing messages just like Snapchat, Twitter ads more rich stuff to drive more...
How Brands in the Middle East are Leveraging Conversation on Twitter

How Brands in the Middle East are Leveraging Conversation on Twitter

Getting your hashtag trending or joining a hashtag have always been one of the top goals for brands on Twitter. One of the best...
pokemon go and the middle east brands, consumers and advertisers

Pokemon Go and the Middle East – Advertiser, Brand, Consumer Reactions to the Global...

I wanted to write on something fairly light and fun today in light of recent events in the Middle East and in Europe. So,...
5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

Here's an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics, a facebook video analytics tool. Share...
5 things that matter this week for digital media people

5 things that matter this week for digital media people

Snapchat "Memories" might change the way people perceive the video-sharing app, Google took a progressive step toward live-steaming, Facebook Messenger is evolving day after...
Careem App Raises EGP 105k for Food Bank in Ramadan

Careem App Raises EGP 105k for Food Bank in Ramadan

During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service application. In collaboration with the...
Weekly Digest: Twitter Dashboard App, Facebook Decreases Organic Reach, Apple to buy Tidal, More

Weekly Digest: Twitter Dashboard App, Facebook Decreases Organic Reach, Apple to Buy Tidal, More

Big week for Twitter, Facebook, Google and Apple but major bad news for Tesla. Here's a list of 10 most interesting updates and new...

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