Mobinil’s logo is officially down from the company’s headquarters as Orange continues to roll out its rebranding plans Saturday, killing off Egypt’s 18-year-old first mobile operator brand.
The name change is part of a slow transition to Orange, which started last year when the global telecom giant acquired Mobinil. The first rebranding stage covered stores, billboards and now headquarters with TV and social media to follow.
Mobinil’s social media presence is scheduled for renaming to “Orange Egypt” on Facebook, Twitter, Youtube and other social media accounts over the coming two weeks, a company source who preferred to remain anonymous told Digital Boom.
Mobinil is famous for sentimental, patriotic and positive advertising campaigns, which garnered immense popularity among Egyptian for echoing popular culture.
How fans reacted to the brand swap?
Fans received the news with mixed feelings, expressing brand nostalgia in many of their comments on social media.
يعني موبينيل خلاص مش هتبقي موبينيل مسم 😂
— سُنون (@EsraaElhussien7) February 28, 2016