Crisis Management
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How To
Social Media Listening: Power or Peril?
Natasha Ighodaro, Digital Strategy Director, Newslab at J. Walter Thompson Worldwide in Dubai is one of the keynote speakers at…
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Case Studies
EgyptAir Lashes at Haaretz’s Misleading Tweet
Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked…
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Case Studies
Ocean Blue, A Brand Attack Gone Wrong?
As a social media instructor, one of the things that always grab my attention is brand attacks. As it seems,…
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News
Why MENA communicators should care about dark social?
Let me ask you a question. Name the most popular application on the phones of consumers in the Middle East.…
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Case Studies
TBS ‘s Om Ali Fuels Outrage on Social Media
Since TBS opened, it has vowed to offer the optimum ingredients to stand out successfully as one of the top…
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