Vodafone Ousts Etisalat Egypt as Al Ahly’s Sponsor


Al Ahly Football Club signed a three-year sponsorship deal with Vodafone, replacing Etisalat’s logo on the team’s red t-shirt starting next season.

Etisalat Egypt has been Al Ahly’s official sponsor since 2011 after outbidding Vodafone, ending its 9-year partnership with the red team in an EGP 110M sponsorship deal – one of the biggest in Egyptian football history.

Full details of the new sponsorship deal will be shared in a press conference tonight. Vodafone Egypt started a viral campaign with the hashtag #1isBack preparing for an activation of the new deal:

Mohamed Barakat Al Ahly Vodafone Egypt

Mohamed Barakat Al Ahly Vodafone

Digital Boom brings you the latest in online advertising, digital marketing, and social media trends in the Middle East and Africa (MEA).