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Weekly Digest: Twitter Dashboard App, Facebook Decreases Organic Reach, Apple to Buy Tidal, More

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Weekly Digest: Twitter Dashboard App, Facebook Decreases Organic Reach, Apple to buy Tidal, More

Big week for Twitter, Facebook, Google and Apple but major bad news for Tesla. Here’s a list of 10 most interesting updates and new stuff over the last week:

1. Facebook Changes ‘newsfeed’, Again:

Facebook announced a major update to newsfeed that injects more posts from family and friends into users’ newsfeed(s), and less from publishers and brands. Definitely it’s a bad news for businesses, especially that some brands and publishers have reported a 44 percent decrease in organic reach last month, what puts extra pressure on businesses to spend more on facebook ads to reach their audiences.

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If you’re seeing 1 percent organic reach from your total base, don’t be sad, many businesses get the same as you. To over come this, try to create more sharable content, and spend more on sponsored stories for your good content.

2. Twitter Dashboard Mobile App:

A new mobile application to help businesses and infulencers monitor their names/products/services on twitter by setting up a list of pre-defined keywords, also it’s possible now to schedule tweets right from your mobile phone, in addition to instant analytics.

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Dashboard is currently available for iOS users and Web! coming soon to Android.

3. Apple Might Buy Music App Tidal:

Apple is in discussions with Tidal about acquiring its music streaming app, Tidal is a music platform own exclusively copyrights for big artists like Beyoncé and Kanye West. Reported WSJ

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Let’s see if Apple can seal the deal.

4. Facebook Launches Its Dedicated Fundraising Platform:

The social network giant is giving the internet all what it takes to stay on the platform. A
new product called “Facebook fundraising” is now accessible to pages in order to help startups to create fundraising projects within facebook and receive donations/funds from supporters. The new product competes directly with fundraising platforms like Kickstarter and Indiegogo. Check out Facebook fundraising platform.

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5. Twitter Stickers:

Twitter has launched a new sets of stickers to enable users add special emojis to their photo-tweets. Just select from a library of hundreds of accessories, emoji, and props to make your photos more fun. You can also use multiple stickers on a photo, resize and rotate them, and place them anywhere on your picture.

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P.S. It’s not just a sticker, soon advertisers will be able to target Twitter users by Stickers and Emojis. Amazing? Keep up with us to know once available.

6. Apple’s New Patent Will Change How We Use Our iPhone(s), Literally:

A pair of Apple patent applications published Thursday indicate research into alternative input methods for iOS, namely a touch sensitive stylus and a device capable of customizing a user interface based on whether a user is holding it in their left or right hand.

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Apple is keeping many patents under the hood, are we witnessing something cool soon?

7. ‘Android N’ Has Finally Got a Name, it’s Nougat

After a worldwide competition, Google has finally revealed the name of Android 7.0. Nougat, yes, Nougat not Nutella

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Watch Android Nougat statue unwrapping!

8. Tesla Autopilot’s Crash is Under the Government investigation:

Tesla Motors facing major issues with the National Highway Traffic Safety Administration after a recent fatal crash of a Model S during Autopilot feature has been activated.

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What do you think about the future of Autopilot?

9. Facebook All New Events Platform is Now Available:

The new featured events are lists created by Facebook team that show fun local things happening in specific cities. Events on these lists are drawn from art, entertainment, family, festival, fitness, food and drink, learning, community, music and sports events.

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In addition to featured events, Facebook will provide personalized, automated event suggestions throughout Facebook, including the dedicated events space. These event suggestions are algorithmically generated based on your preferences and activity, such as events you’ve connected to in the past, events popular with your friends and community, or events hosted by Pages you like. Check out more on Facebook Events features

Will Facebook introduce its own booking system?

10. Is Opera over the edge? Yes!

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According to Opera Blog, Opera is the best browser that saves battery life by reducing activity in background tabs. It Wakes CPU less often due to optimal scheduling of JavaScript timers, automatically pauses the unused plug-ins, reduces frame rate to 30 frames per second, tunes video-playback parameters and forcing usage of hardware accelerated video codecs, in addition to a built-in ad blocker.

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Will you consider Opera browser? And if no, why?

See you next Sunday.

Mohamed Salah
Social Media Executive at SociallyURS, Social Media Summit Ambassador, Weekly Digest author at Digital Boom and Country Advisor at International Accelerator.