Misr Italia Properties Pumps EGP 22 billion Investments in IL Bosco City ‘The City...
Misr Italia Properties’ (MIP) kicked off its latest EGP 22 billion worth state-of-the-art real estate project, providing New Cairenes with the perfect home—one that...
Egypt-based ride hailing startup ‘Halan’ hits 3-million rides in one year
With over 3-million rides in one year, the on-demand ride hailing app for Tuk-tuk and motorcycle, Halan has dominated the unserved communities across Egypt.
Covering different...
Mountain View Passes the Crown
A white and blue idyllic architectural design overlooking turquoise waters with a Greek crown in the foreground captured the attention of Egyptian social media...
Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games
At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting...
Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs
Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign...
Baraka Water distributes goodness during Ramadan, Careem joins forces
Baraka Water called on social media users to post photos of the new Baraka Water bottle using the hashtag #تلاتين_يوم_بركة (Thirty days of blessing) – the...
Vodafone launches world’s largest future jobs platform to help millions of young people...
Vodafone has a new digital skills and jobs platform that would be the largest in the globe. Similarly, the company has plans to increase...
WUZZUF debuts its newly revolutionized platform among top employers at ‘Unlock’ 18’
WUZZUF, Egypt’s number one online recruitment platform is revealing its newly revamped platform during "Unlock’18", an exclusive event that gathers top employers, government officials,...
Kuwaiti bank talks Egyptian proverbs in new rebranding campaign
Featuring popular Egyptian proverbs, Al Ahli Bank of Kuwait - Egypt (ABK-Egypt) launched a new advertising campaign that promises to transform people’s relationship with...
Vodafone Egypt tests waters for ‘Ready Digital’
Telecom giant Vodafone Egypt set foot in the digital marketing industry, launching a new service called "Vodafone Ready Digital" – that promises to help...
Mosawer.net and Misr El-Kheir Join Forces to Free Women In Debt
Thousands of Egyptian women end up behind bars for failing to pay small personal debts. Misr El Kheir Foundation and Mosawer.net joined forces to...
Cottonil’s ‘Be Sure’ Campaign Hits a Guinness World Record
Leading underwear and home-wear brand; Cottonil launched its prostate cancer awareness “Be Sure” campaign, providing 10,000 free PSA check-ups for males over the age...
Inertia Egypt Reveals New Tagline ‘Remember to Live’
Inertia Egypt launched a campaign to reveal their new catchy tagline: remember to live. The campaign featured numerous videos across various social media platforms,...
Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign
Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for Flex tariff – They came up with a creative...
‘Stop Talking Football’: Vodafone Egypt’s Campaign for the 2018 World Cup Qualifiers
Since the last time the Pharaohs qualified for the FIFA World Cup, it's been 28 long years. Telecommunications giant Vodafone Egypt is not happy...
What We Can Learn About Proactive Marketing From Cook Door’s Viral Moment of 2017
Cook Door, the Egyptian fast food chain, probably made this year's most memorable feel -good moment on social media.
And it all started with one...
Dorra Endorses Juhayna Pure’s Pomegranate
Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor.
“Proud to...
Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans
Vodafone Egypt has kicked off a new marketing campaign "Cheer for Egypt to Win" makes fans into active participants ahead of the 2017 Cup of African Nations taking place this...
Influencers Cheer for Egypt’s National Team
Top influencers called on their followers to support Egypt's national team ahead of the 2017 Cup of African Nations in an anonymous campaign using the hashtag #شجع_مصر_تكسب (cheer for...
How Lipton lifted Egypt’s mood
Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect that lifts Egyptians’ mood...