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7 Effective Ways to Promote your Mobile App for Free

mobile app marketing free
Mobile App Marketing Tips for Free

One of the biggest challenges faced by tech startups is mobile app discovery. With around 270 billion apps projected to be downloaded in 2017 (up from 228 billion in 2016), it’s not difficult to see how your app might get lost in this vast ocean of available applications. Since using ad networks might be a challenge for the budget-conscious startups, here are other marketing options that might be more effective yet free/affordable.

See Also: 3 SEO tips to boost your local business on Google

1. Build a website for your app

This has to be a key pillar to your digital marketing strategy. A website or a microsite will act as the landing page for your app through search results on various search engines. This is where all the stakeholders will come to get more information about your app and also download it. You can use it as a platform to provide more detailed literature about how the app can be useful in their lives.

2. Cast a wider net when it comes to app store distribution

While iOS’s iTunes and Google Play Store are the biggest players in the game, there are more than just these two platforms when it comes to app stores available online. Cast your net wider than just promoting on these two platforms. Launch across all possible app stores to increase your downloads. For example, Amazon App Store, Yandex, Chinese giant Baidu1Mobile, Appszoom and more.

3. Optimize for the various app stores

Even as you cast your net across all possible app stores, be sure to optimize your app design and visual assets for those particular stores. Is your app store logo or favicon as clear as it can be? Is it eye-catching? What about your app description, is it clear enough?

Try out a few logos through A/B testing and see which ones deliver the best results.

You could also use your best screen grabs to sell your app across various platforms. Try using video content if it applies to your app.

4. Keyword optimization in app stores is crucial

It is far better to appear in the top 5 search results for a specific key phrase than to be within the top 100 of generic keywords. The more specific you can get, the better. This will boost your organic search visibility as well as ranking. Try using some premium app store optimization tools like apptamin or App Annie to get the best possible keyword combinations.

5. Promote yourself through cross promotion communities

Although ad networks are a proven way of getting new users, it is possible that you might have the budget for it. In that case, the next best thing would be to explore free cross promotion networks such as Tapdaq, Tapdaq and Everyplay. These are communities of app developers who do not mind exchanging users or ads for free.

6. Set up a creative, engaged and highly targeted PR strategy

Blog posts, running a development community, conducting interviews with influencer channels and documenting your step-by-step development process are all ways through which you can generate a connection with your targeted market. Using influencers to put the word out about your app is one of the best ways to get users to download it. You can easily do this by inviting top influencer to test and review your app. If you have done a good job, they will rave about it to their readers.

7. Brag about your achievements

By entering business and consumer award programs such as Facebook App of the year you will have a chance to rave and brag about your success. This gives you the respect and recognition that you need as a developer and that alone could be the key to unlocking more downloads. It is certainly a very good way to getting various authority platforms to write about you and your app. There’re many app challenges and competition, go win them.

All it takes is a little creativity and a whole lot of work. Implementing these seven strategies to get your app recognized and downloaded will give you an added advantage even without the big promotion budget.

How to Manage Social Media in a Crisis

manage social media crisis, handle critical situations online, social media crisis management, social media tools
social media crisis signals

Figures show that over 2 billion people will own smartphones in 2017. This means more people will have access to social media. Users will be able to contribute as much as they will like, making social media more powerful than other media. It is such freedom that organizations need to be keen on how they handle crisis through social media. It takes one person to ruin the name of a product.

See Also: Why Middle East marketing and politics don’t mix

There are three main steps to consider when handling social media in a crisis:

Before the crisis

Here, it is about an organization having a proactive communication strategy. It should include several factors:

· Monitoring and response frameworks.

· Identify key online powers (people and entities).

· Check ownership of the social media platforms.

· Be clear on the resources needed in case a crisis occurs.

· Training for social media team.

· Including social media in risk assessment procedures.

· Controlling IT in the organization to ensure the required information gets out at the right speed.

See Also: Major brands pull ads from Riham Saeed

During the crisis

At this stage, the damage is done and an organization needs to remedy the situation. As you go about handling the situation through digital channels always:

· Monitor, the situation to know what people are saying about your firm.

· Insist on consistency in messages sent across all channels.

· Think about packaging content for every social media account.

· Involve stakeholders to guard against rumors and wrong information.

· Be quick at responding especially if you have the right answers to queries.

· Reinforce accurate, updated communication across all departments and branches of the firm.

See Also: Pizza Hut Under Fire For Mocking Palestinian Hunger Strike

After the crisis

Just because you have the crisis handled does not mean that is all. There are other issues to be attended to which include:

· Let your stakeholders know the crisis is over to restore the good name.

· The crisis management review should look at what strategies worked, which ones failed and figure out ways to improve.

The size of an organization is not a factor when a crisis occurs. Whether big or small, the organization requires an efficient digital communication strategy. This will ensure the public and other key stakeholders have all the information they need about the crisis. Withholding information that should be in the public domain is disastrous, as people will make speculations that could hurt your brand. The pressure could be too much, but if you have a great communications department, there is nothing to worry about.

If you want to have an easier time during a crisis, adhere to the before, during and after stages. If you at least foresaw a problem and planned on how to handle it, it will be much easier. This will help you regain consumers’ trust and your brand’s reputation.

Mumm receives $200,000 investment from 500 Startups

500 startups invests in Mumm

The rising online homemade food platform, Mumm, received an investment worth $200,000 from 500 Startups, possibly one of the world’s most active venture capital funds.

Earlier in 2015, 500 Startups announced that it will allocate a MENA fund of up to $30 million, named 500 Falcons, to invest in early-stage startups, MENA diaspora founders and outside companies focused on the region. In its first annual highly-selective MENA accelerator program, 500 Falcons selected nine startups, of which Mumm was one.

See Also: Careem Invests $500,000 Stake in Egyptian Transportation Startup SWVL

Commenting on the deal, Sharif El-Badawi, Partner at 500 Startups said, “We’re incredibly proud to be a part of Mumm’s journey with Waleed. Mumm tackles the intersection of issues faced in Egypt and other markets whereby the cost of a healthy and convenient meal for the bulk of young employees has become prohibitive. Not only do we believe that Mumm will help corporate employees eat healthier and be more productive, we are keen on empowering women and providing a means to independence and job security for them.”

Mumm provides a platform for local Egyptian women and refugees to sell home-cooked meals to customers. With unemployment rates among Egyptian women hitting 25%, Mumm gives women the opportunity to create a sustainable livelihood for themselves, from the convenience of their homes, while ensuring they are equipped with the right tools to deliver consistent, high quality service. According to the company, women (Mumm calls them cooking partners) can make up to 6000 EGP monthly by working from home.

“We are currently growing our team of high caliber young people as we expand our business. We will continue to build an organizational environment that is full of learning, and one that challenges the team to achieve more so we can realize our full potential” said Waleed Abdel Rahman, CEO and Founder of Mumm, who emphasizes the importance of attracting talented, purpose-driven individuals to Mumm.

The rising startup was recently recognized by the World Economic Forum as one of 100 startups disrupting the region, and was among the top 5 finalists in ArabNet’s Startup Championship in Dubai, last May. Mumm also won the first place in the Harvard Arab Alumni Association World conference startup competition this year; and in 2016 closed a seed investment from the prominent Egyptian VC A15.

Mumm is now also in the process of launching its B2B solution, to provide a more value for money experience to companies and their employees while maintaining a high nutritional value.

Egyptians spent 390 million minutes browsing OLX during Ramadan

olx egypt ramadan report 2017, Momtaz Moussa, OLX’s General Manager of Egypt
Momtaz Moussa, OLX’s General Manager of Egypt

OLX Egypt, the leading online classifieds platform, reveals the first of its kind report after monitoring user’s activities throughout the holy month of Ramadan.

OLX platform analyzes users’ behavioral patterns and the platform’s usage peak hours compared to last Ramadan in 2016 through immense amounts of data and statistics available.

Through this report, OLX aims to educate companies and individuals working in the technology and Internet industry about the impact of the holy month on the characteristics of users.

This year, Ramadan started on the 26th of May and ended on the 24th of June 2017. During this period, OLX Egypt had nearly 5 million users on its platform, representing a 55% increase compared to Ramadan 2016 (June 6 to July 5), as they’ve spent an average of 13 minutes per visit browsing the platform’s various sections for property, cars and used items (including Electronics & Home appliances, Kids & Babies, Mobile Phones, sporting goods and bikes, books, Home and Garden), jobs and services. In addition to that, OLX had around 30 million visits to its platform, in other words, Egyptians spent 390 million minutes during this month on OLX.

Commenting on the results of this report, Momtaz Moussa, General Manager of OLX Egypt, said:

“Many companies consider Ramadan to be one of the most important and critical months in terms of influencing users’ behavior and activities in Egypt, as it reflects a new pattern that may help companies focus on updating or adjusting their activities to suit users’ needs during this month. Despite the changes in seasonality, our direction as OLX Egypt does not change, as we remain observant of the fundamental driving behaviors of our users and take these as guidelines that inform our product and marketing strategies.”

Therefore, the results showed that the peak time for browsing during the month of Ramadan this year was at 3:00 pm, while the least active time was during Iftar time at around 8:00 pm. Traffic increases once more during the evening and decreases past 2:00 am until 10:00 am.

It is worth mentioning that the visiting hours to OLX platform this year during Ramadan was very similar with last year’s results, which reflects a certain behavior that users are accustomed to during the holy month of Ramadan.

In the same context, the latest research and statistics done by Facebook in the Middle East and North Africa showed a significant increase in mobile usage during the holy month of Ramadan, with more than 70% of the population in the Middle East owning a smartphone and relying heavily on it during the season for entertainment, e-commerce and other applications related to the month of Ramadan.*

78% of OLX Egypt current traffic comes from Mobile, making it the most popular channel, as more than 517 thousand messages were exchanged through the Chat feature. Also, Chat’s peak hour was at 3:00 pm during the holy month of Ramadan.

OLX also monitored visits to its platform during Eid Al-Fitr on June 25, which indicated that visits decreased on this day by 20% compared to a normal day during the month. Undoubtedly, Eid day is always dedicated to spending time with loved ones, and users try to avoid any distractions.

In December 2016, OLX Arabia app was ranked Egypt’s number one shopping app in App Store and Google Play. As for the general app ranking for all categories, OLX Arabia is among the top 10 apps in Egypt at App Store and Google Play.

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