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71% of parents in Saudi Arabia are on Snapchat

71% of parents in Saudi Arabia are on Snapchat

Snapchat is not only the platform of choice of Millennial and Gen Z audiences in Saudi Arabia but also incredibly popular amongst parents, according to a recent study by Snap Inc. conducted with Kantar....
Comscore study: Small Business Owners’ Interest in Credit Cards is Increasing

Comscore study: increase in corporate credit card demand

Comscore’s white paper “The COVID-19 Impact on Small Business Credit Card Applications in 2020” revealed that small business card application has improved in June after a significant decline in the first half of 2020. The...
Social listening and analytics company 'Talkwalker' acquires Nielsen Social

Social listening and analytics company ‘Talkwalker’ acquires Nielsen Social

Talkwalker, a global social listening and analytics company, announced the acquisition of Nielsen Social, a leading provider of social measurement and audience insights software. Nielsen Social’s innovative Social Content Ratings® solution will provide additional insights...
Facebook Reveals Top Emojis in MENA, Celebrates World Emoji Day

Facebook Reveals Top Emojis in MENA, Celebrates World Emoji Day

History has shown us that images are worth more than words. Thanks to the rise of visual-based communication, we are returning to more graphic forms of expression. Driven by a desire for intimacy, there...
60% of Arab users prefer using emojis over words to express emotions

60% of Arab users prefer using emojis over words to express emotions

Viber, owned by the Japanese company, Rakuten, and one of the world’s leading apps for free and easy communication, conducted an opinion poll of more than 9,000 users across the Arab world which revealed...
How to Effectively Use Boolean Search Query

How to Effectively Use Boolean Search Techniques

Boolean search query makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag, etc. We've compiled this guide to help you make the most of your search. Selecting a...
Covid-19 A Catalyst For Digital Transformation

Covid-19 A Catalyst For Digital Transformation

Humankind is trying to figure out ways to fight and control the pandemic that has hit the world, causing tens of thousands of getting sick and thousands to be dead, and numbers are only...
Social Media Listening: Power or Peril?

Social Media Listening: Power or Peril?

Natasha Ighodaro, Digital Strategy Director, Newslab at J. Walter Thompson Worldwide in Dubai is one of the keynote speakers at the Marketing Kingdom Cairo 4, scheduled to take place from 17-18 October at the...
Top 12 blockchain startup ICOs in Feb 2018

Top 12 blockchain startup ICOs in Feb 2018

Which startups raising funds through ICOs are most likely to succeed? Using Aingel’s AI based Deal Flow Analyzer, we generate an Inception Score™ that helps investors identify the next game-changing companies in the blockchain...
olx egypt ramadan report 2017, Momtaz Moussa, OLX’s General Manager of Egypt

Egyptians spent 390 million minutes browsing OLX during Ramadan

OLX Egypt, the leading online classifieds platform, reveals the first of its kind report after monitoring user’s activities throughout the holy month of Ramadan. OLX platform analyzes users’ behavioral patterns and the platform’s usage peak...

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