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News
7 Advantages to Becoming a Long-Haul Truck Driver
America relies on trucking, which means this industry isn’t dying down anytime soon. If you’re looking for a career change,…
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How To
How recognizing employees can enhance performance
There are many employees that have been forced to work the same mundane job day in and day out. An…
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News
Vodafone Egypt Launches Unprecedented Technological Hackathon
Vodafone Egypt held the first Hackathon of its kind in Egypt and in the region, inviting developers to innovate in…
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News
Cairo Hotel Prices on New Year’s Eve 2019
For those who still haven’t settled on anything yet for New Year’s Eve, there’s a chance it will be the…
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Campaigns
STC Shuts Down All Branches In Saudi Arabia For ‘Digital Day’
The Saudi Telecom Company (STC) closed all of its branches across the Kingdom for one day (Wednesday, December 19th), activating…
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Marketing & Advertising
Connect Ads launches its own digital studio ‘Villa 30 Studio’
Connect Ads launched “Villa30 Studio” – its own creative digital studio, a move that will further enhance the dynamics of…
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How To
Five Steps to Improve Your Writing Skills in Plain Language
A communication is in plain language if its wording, structure, and design are so clear that the intended readers can…
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How To
Careem launches minibus service in Egypt
Careem, the region’s leading ride-hailing app has launched “Careem Bus”, to help solving daily transportation struggle of 40 percent of…
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Events
Vodafone Egypt kicks off ‘Developers 010 Innovation Hackathon’ to unleash the developers’ great potentials
The hackathon is an open invitation to software developers and innovators… those tech enthusiasts who are excited to shape the…
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Tech
Snapchat launches Lens Creative Partners program
Today Snapchat is launching a global Lens Creative Partners program designed to connect brands with augmented reality (AR) experts and Lenses creators.…
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News
Flat6Labs Cairo Introduces New Offering to Entrepreneurs
Flat6Labs Cairo, the leading Startup Accelerator in Egypt, now offers startups joining its 12th Accelerator Cycle launching in January 2019…
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Events
World’s leading startup event ‘Slush’ takes place in Helsinki this December
20,000 tech professionals, mentors, investors and entrepreneurs from all around the world are gathering in Helsinki, Finland on Dec 4–5,…
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News
Dubai-based HolidayMe.com raises $16 million in Series C funding
HolidayMe, the Middle East’s leading Online Travel Agency, has raised $16m in Series C funding from Gobi Partners, Algebra Ventures,…
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News
Spotify announces advertising partners for launch in the Middle East, North Africa
Top brands Hardee’s, Lipton, Mercedes-Benz Cars Middle East, Mountain View, Samsung Gulf Electronics, The Coca-Cola Company, and Western Union partner…
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How To
How to download Spotify App on iPhone in Egypt, MENA
Music streaming platform Spotify had launched its service in the Middle East and North Africa last night. The company made…
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Tech
Spotify App is Now Available for Download in Egypt
Spotify, the music streaming service, has launched in the Middle East and North Africa. The app is now available for…
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News
Louvre Abu Dhabi celebrates over one million visitors
Louvre Abu Dhabi announced that it welcomed more than one million visitors in its first year, establishing itself as one…
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News
Apple services revenue reaches an all-time high of $10 billion
Apple announced financial results for its fiscal 2018 fourth quarter ended September 29, 2018. Apple services revenue reached an all-time…
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Tech
Nokia 7.1 is now available in Jordan
Nokia 7.1 – the first smartphone to come with a PureDisplay screen is now available in Jordan. Said HMD Global…
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News
Egyptian real estate platform ‘iCommunity’ raises $600K in Series A funding
iCommunity, Egypt’s mobile community platform for the real estate industry, has announced $600K in Series A funding from Algebra Ventures.…
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News
Snapchat Unveils Next Generation of E-commerce Ad Products
Snapchat is launching the next phase of e-commerce advertising on the platform, following the launch of an advanced performance marketing…
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Tech
EY: 53% of MENA executives have AI and Automation on their agenda
53% of senior executives in the MENA region named artificial intelligence (AI) and Robotic Process Automation (RPA) as the most…
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Tech
‘MAYDAY’ a new breakthrough for providing roadside assistance in Egypt
If you commute long distances every day and your car breaking down on the road is the nightmare you’ve always…
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Startups
‘Startups Galaxy’ Vows to Reach 500 Egyptian Startups
Startups Galaxy is currently on a journey of “Road to 500 Startups” and we think this is a great chance…
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Events
ConsenSys to hold First Blockchain Developer Bootcamp in Lebanon
Excited about Blockchain technology? ConsenSys, a blockchain software technology company will held a 3-day blockchain developer training followed by a 2-day Hackathon…
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News
Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads
Facebook has introduced new video creation tools that enable advertisers to easily convert existing images and text assets into mobile-first…
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How To
Social Media Listening: Power or Peril?
Natasha Ighodaro, Digital Strategy Director, Newslab at J. Walter Thompson Worldwide in Dubai is one of the keynote speakers at…
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News
Egyptian social media monitoring tool ‘Crowd Analyzer’ raises $1.1 million
Crowd Analyzer, the Arabic-focused social media monitoring tool, has received pre-Series A funding of $1.1 million from a group of…
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News
CNN Scores Highest on Trust, Accuracy, Quality and Impartiality in UK news survey
CNN rates higher than any other TV news source in the UK for quality, accuracy, trustworthiness and impartiality, according to…
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News
Jordanian Startup ‘Mawdoo3.com’ Raises US$13.5 Million
Jordanian startup Mawdoo3.com, the world’s most visited Arabic website with more than 45 million unique users per month, has completed a…
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Startups
Namshi Unveils Key Trends For The Season
It’s time to revamp your wardrobe, alright! Specially curated by the fabulous fashion team at Namshi, this season’s trend edit…
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Startups
Farawlaya.com a startup that revolutionizes how Egyptians buy home wear
Farawlaya.com is the fastest growing specialty online retailer of women’s home wear in Egypt; serving women of all shapes and…
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How To
Shell’s Social Media Guru to Speak at Marketing Kingdom Cairo 4
Tom Webster, Global Social Media Strategy Manager – Retail, Lubricants & Motorsport at Shell in the UK is one of…
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Tech
Women in Saudi Arabia begin driving for Careem
On the historic day that women begin driving in Saudi Arabia, Careem reveal their new fleet of female drivers. …
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Marketing & Advertising
UAE’s new influencer marketing policy comes into effect
The national media council’s law to regulate influencer marketing industry has came into effect on Jun 1. UAE-based social media…
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Ramadan
Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan
After the success of “Dark Humor” campaign in March, Elios Egypt has decided to continue with the same concept in Ramadan…
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News
NYU Receives $500,000 Grant to Support Arabic Collections Online
New York University Libraries, a leader in digital library development, today announced that the philanthropic foundation Carnegie Corporation of New…
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How To
Learn how to create a single long image in a carousel ad
Facebook Carousel ad format has recently proved successful with many global advertisers; hence, here is a new way to impress…
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Events
500 Startups MENA gearing up to host investor day
Silicon-Valley based 500 Startups, the most active early-stage Venture Capital Fund in the Middle East and North Africa (MENA) region,…
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News
Link Development Digitalizes Madaar Development Operations In Egypt
Egypt’s leading real-estate company, Madaar Development has started digitalizing its operations using a real estate solution known as Microsoft Dynamics…
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News
Egyptian fashion startup, La Reina raises $1 million in a Series A funding round
La Reina, Egypt’s first online fashion rental platform, announced $1 million in a Series A funding round led by Egypt’s largest…
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Events
WUZZUF debuts its newly revolutionized platform among top employers at ‘Unlock’ 18’
WUZZUF, Egypt’s number one online recruitment platform is revealing its newly revamped platform during “Unlock’18”, an exclusive event that gathers…
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Campaigns
Kuwaiti bank talks Egyptian proverbs in new rebranding campaign
Featuring popular Egyptian proverbs, Al Ahli Bank of Kuwait – Egypt (ABK-Egypt) launched a new advertising campaign that promises to…
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Events
Marketing Kingdom Cairo 4: Full Speakers List Announced
P World, the organizers of the Marketing Kingdom, Egypt’s most innovative marketing event, have just announced that the fourth edition…
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Case Studies
Mohamed Salah – A True Inspiration to the Arab World
Every minute Mohamed Salah scores, a reverberation of football fans in the streets is heard. This is not Liverpool or…
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News
Vodafone Egypt tests waters for ‘Ready Digital’
Telecom giant Vodafone Egypt set foot in the digital marketing industry, launching a new service called “Vodafone Ready Digital” –…
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News
Facebook allows users to check if their data was shared with Cambridge Analytica
Facebook now tells you whether your information was compromised by Cambridge Analytica’s personality test app “This Is Your Digital Life”…
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News
Facebook’s Profile Picture Guard and Design Feature Now Available in Egypt
Facebook introduced Profile Picture Guard and Design features in Egypt, empowering people to have more control over the way others…
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News
Dubai Lynx Announces 2018 Awards Winners
The annual Dubai Lynx International Festival of Creativity concluded this evening with an Awards Ceremony following three days of talks,…
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Tech
Egyptians donate 24.6 million through mobile in 2017
Mobile users sent around 4.9 million donation text messages to charity, generating EGP 24,625,700 million for 52 local organizations in…
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News
Research reveals lack of financial planning amongst women
Half of British women have no long-term financial plan and almost a third have no pension, according to a recent…
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Marketing & Advertising
The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai
The FIFA World Cup trophy has landed in Dubai yesterday as part of the global FIFA World Cup™ Trophy Tour…
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News
$10 million Facebook Community Leadership Programme open to MENA applicants
Today, Facebook in the Middle East and North Africa (MENA) announced the launch of the Facebook Community Leadership programme, a…
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News
Gemalto high speed passport readers come into operation at Cairo International Airport
Gemalto, the world leader in digital security, is supplying Cairo International, the second busiest airport in Africa, with automated document…
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Marketing & Advertising
Uber Egypt names Mohamed Salah as its brand Ambassador in 2018
Uber Egypt today signed a contract with MS Commercial to feature Mohamed Salah as its brand ambassador for 2018, making…
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News
FIFA selects Koorabia.com as media partner in World Cup 2018
The International Federation of Association Football (FIFA) has listed Koorabia.com as among the 25 official Arab media outlets to accompany…
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News
World-leading lifestyle channels now available on one platform in Egypt
Scripps Network Interactive (SNI) has today announced that four of its world leading lifestyle channels – Food Network, Fine Living,…
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Startups
Employee engagement tops business leaders’ challenges, according to global survey
The two top challenges facing today’s leaders are employee engagement and effective strategy execution, according to a survey of 1248…
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Events
7 Reasons Not To Miss TechWadi.org Annual Forum 2018
TechWadi Annual Forum, taking place on 27 Jan in Plug and Play Tech Center, Sunnyvale, California has been a frequent…
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Marketing & Advertising
Mohamed Salah Named Vodafone Egypt’s Brand Ambassador
Mohamed Salah, the Egyptian football star has been named as brand ambassador of Vodafone Egypt for 2018, announced the mobile…
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News
Grey Group (WPP) acquires a majority stake in hug digital
Grey Group has acquired a majority stake in hug digital – a leading independent regional digital marketing agency, based in…
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People Moves
Anghami Names Paul Akiki Chief Brand Officer
Anghami, the leading music streaming company in the MENA region, announced the appointment of Paul Akiki as Chief Brand Officer.…
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Sports
LaLiga scores big on social media in Arab world
LaLiga has managed to surpass 4,735,000 Facebook followers in Arab countries. The Spanish competition, which is currently fully immersed in…
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News
Egypt’s Mazady Wins Africa’s mCommerce Award 2017
Ten African ventures were awarded for excellence in mobile and tech at the annual AppsAfrica Innovation Awards 2017 held in…
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Events
WUZZUF crowns winners of Egypt’s first programming competition
15 winners were crowned at Egypt’s first programming competition “A2OJ’s Code Battle”, organized by WUZZUF.com on Saturday, Oct 28 at the…
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People Moves
Vodafone’s Ahmad Yousry buckles up for Uber Egypt
The global ridesharing app, Uber, appointed Vodafone Group‘s regional head of customer value management as its new director of marketing…
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Campaigns
McDonald’s Egypt Misspellings Spark Viral Campaign
Egyptians mocked McDonald’s on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah’s education development…
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News
YouGov: 10 most positively talked about brands among Egypt millennials
Facebook is the most positively talked about brand among millennials in Egypt, ahead of Pepsi and the National Bank of…
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Startups
Take Answers: A Quora-like Consultancy Service Mobile App
Connecting startups with more than 450 top-notch experts, the Take Answers App was recently launched to help entrepreneurs find expert…
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Case Studies
The Colour of Corruption Case Study
THE COLOUR OF CORRUPTION RECLAME AQUI | GREY BRAZIL “To fight corruption is to make it visible.” The Colour Of…
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Campaigns
Vodafone, Pepsi Celebrate Egypt’s Qualification to the 2018 World Cup
With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt’s qualification to the 2018 World…
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Tech
Google unveils Pixel 2, Home Mini, Max, PixelBook, more
Google has announced a new set of products today at a special event in San Francisco. Including the new Pixel 2,…
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News
Souqalmal.com Raises $10 Million in Series B Funding
The Dubai headquartered finance comparison website, Souqalmal.com, raised USD $10 million in Series B funding from GoCompare, a UK based…
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How To
5 Marketing Tips for Your Facebook and Instagram Campaigns
Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East, Africa and Pakistan at Facebook…
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News
Dubai tests Air Taxi
Government of Dubai has launched The first test flight of the Autonomous Air Taxi by RTA Dubai. Reported Government of Dubai…
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How To
Twitter and El Gouna Film Festival partner to broadcast live moments from the event’s first edition
Twitter announced today a partnership with El Gouna Film Festival (@ElGounaFilm), which is set to take place from September 22-29…
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Ramadan
Infographic: Issues Related to Food Wastage
A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage…
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Marketing & Advertising
Google tops YouGov’s inaugural global brand health rankings
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the…
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Startups
ADGM and KPMG launch ‘FinTech Abu Dhabi Innovation Challenge’
Abu Dhabi Global Market (ADGM) and KPMG have come together to launch the first ever FinTech Abu DhabiInnovation Challenge on…
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Events
5 Marketing Lessons by Christian Andersen from IBM
Christian Andersen, Director of Portfolio Marketing, Middle East and Africa, at IBM is presenting this coming October at the third edition…
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News
TPAY Acquires 100% of DCBEgypt
TPay, the MENA region’s first and biggest Direct Carrier Billing platform, and one of A15’s portfolio companies, announced today that…
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How To
British Council Offers Free Online Course for Understanding IELTS
The British Council and FutureLearn have collaborated to develop Understanding IELTS Techniques for English Language Tests. This is an interactive, elaborate…
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Tech
What’s in the EGP1,299 Vodafone Smart Turbo 7?
Vodafone Egypt has launched “Vodafone Smart Turbo 7” the newest phone in the telecommunications giant’s line up to the Egyptian…
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Events
5 Marketing Tips by Pierandrea Quarta from Head&Shoulders
Pierandrea Quarta, Global Digital Brand Manager at Head&Shoulders is one of the international speakers at the third edition of the…
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News
Mumm receives $200,000 investment from 500 Startups
The rising online homemade food platform, Mumm, received an investment worth $200,000 from 500 Startups, possibly one of the world’s…
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Ramadan
Egyptians spent 390 million minutes browsing OLX during Ramadan
OLX Egypt, the leading online classifieds platform, reveals the first of its kind report after monitoring user’s activities throughout the…
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People Moves
Incorta hires Wael Fakharany to lead international expansion
SAN MATEO, CA – Incorta, the real-time analytics platform has announced that it hired international sales executive Wael Fakharany as…
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News
PayMob launches ‘Accept’ to boost online payment
Egypt’s Fintech startup PayMob, and one of A15’s portfolio companies, launched a new product today called Accept – a payment…
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Events
Marketing Kingdom Cairo 3 to Focus on the Role of Agencies in Driving the Digital Revolution
Bassem ElHady from KIjamii, Amal Homosany from Initiative Media, Ahmed Abbas from DigiSay and Amr El Kalaawy from FP7/CAI will…
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Startups
InternsValley enables startups and students to exchange experience and efforts
Entrepreneurs and SMEs can now rely on talented employees who believe in their mission and form a team on a…
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Events
Social Media Day Jordan 2017
Connecting hundreds of social media and digital marketing professionals, Social Media Day Jordan will take place on July 8 at Zain…
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Events
Egypt to host the 4th Mashable Social Media Day
The 4th Annual Mashable Social Media Day, will take place from 8th to 10th of July in the Greek Campus, Cairo.…
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Ramadan
NGOs Ad Value Exceeds EGP 250 Million in Ramadan 2017
The number of commercial spots presented by non-profit organizations during Ramadan is valued at EGP 250 million in Egypt, according to…
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Ramadan
Seven Uplifting Ads That Make You Want To Give To Charity This Ramadan
Pain, misery and suffering have always been synonymous with charitable ads in Ramadan to gain viewers’ sympathy and increase donations…
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Tech
Watch: Apple launches ‘Why Switch Campaign’
Apple has launched a new campaign called “Switch” to showcase the differences between iPhone and other phones in the market.…
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News
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Ramadan
Save the Children launches Ramadan campaign for Syrian children
Save the Children, an international NGO, today launched the “It’s Not the Same For Them” campaign to remind people of…
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Ramadan
Orange Egypt features Mohamed Henedi in Ramadan campaign 2017
Orange Egypt features the comedian superstar Mohamed Henedi in a new branding campaign this Ramadan, which revolves around “Never Miss…
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Ramadan
Watch Vodafone Egypt’s Ramadan 2017 Campaign ‘First Time Joy’
Vodafone Egypt launched its Ramadan campaign with the theme of “first time joy” is power “فرحة_أول_مرة”. The telecom giant portrays how people…
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Ramadan
Etisalat Ramadan 2017: Hold on to your dream
Watch Etisalat Ramadan 2017 advert “Hold on to your dream”, airing on TV and Youtube. Rate the advert on a scale…
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