Case Studies

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Latest case studies in the digital and social media marketing sphere. Capturing real-time digital stories in the Middle East region, analyzing them and delivering an in-depth look at marketing learnings, tips and much more.
Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management

EgyptAir Lashes at Haaretz’s Misleading Tweet

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked Libyan plane yesterday. Egyptair's superb...
careem to uber

Careem Deploys Free Rescue Rides Post Cathedral Attack, Uber Joins Forces

Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in light of today's explosion inside...
Lipton Egypt, Lipton Campaign, Lipton Mood, Lipton Do Good, How Lipton lifted Egypt’s mood, lipton Egypt, Lipton el 7ad el awlany

How Lipton lifted Egypt’s mood

Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect that lifts Egyptians’ mood...
ocean blue hotel, sahel, egypt, north coast

Ocean Blue, A Brand Attack Gone Wrong?

As a social media instructor, one of things that always grab my attention is brand attacks. Analysis and learnings from a brand attack is...
alibaba $17.8 billion sales

Alibaba’s ‘Singles Day’ sale hit a record of $17.8bn in one...

E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year had reached 121bn yuan ($18bn;...
loacker Egypt, digital boom, social media, facebook viral post in egypt

Biscuit stock market shakes Facebook in Egypt

Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided with that, many products'...
body-shaming ad, gold's gym, dreamland case

Gold’s Gym terminates Egypt’s Dreamland over body-shaming ad

Gold's Gym has issued an official apology to its community around the world, dodged with a termination action to the Egyptian independent franchise located in Hilton Dreamland in...
Share against Hepatitis C Virus (HCV)

Akhbarak, Andalusia Hospitals Join Forces to Help Cure HCV

Share against Hepatitis C Virus (HCV) - A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian Cure Bank to fight against...
Careem App Raises EGP 105k for Food Bank in Ramadan

Careem App Raises EGP 105k for Food Bank in Ramadan

During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service application. In collaboration with the...
surprise-and-delight, emirates, ellen, free round-trip Dubai, big take off

Emirates showers Ellen’s audience with free Dubai flights

Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with free round tickets to...
women Cancer, Breast Cancer, baheya, uber, Juhayna, حافظ على حضن أم

Juhayna, Uber Join Forces on Mother’s Day to Help Combat Women...

Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by both Juhayna and Uber...
Mother's Day visual

Frico Egypt Accused of Plagiarism Over Mother’s Day Visual

Frico Egypt has been accused of plagiarizing the visual for its Mother's Day greeting, a digital agency have drawn similarities between Frico's recent Mother's Day greeting and the...
Whataboutz, social media, oscars, oscar, egypt

What about the ‘Whataboutz’?

Every year the Oscars ceremony provides us with interesting material to talk about and share over social media platforms, in 2015 it was the...
will arsenal hire egyptian digital agency, elneny, arsenal egypt, social media review arsenal, elneny social media review

3 Reasons Why Arsenal Should Hire an Egyptian Digital Agency

When news of Arsenal's interest in midfielder Mohamed Elneny leaked last December, thousands of enthusiastic Egyptians flooded the club's social media space, generating more than...

Are Egyptians the most effective marketers in the Middle East?

For all of you other Arab nationals (especially us Lebanese), please do forgive the question. But having sat through another round of judging at...
gloria ceramic, brand reputation, social media branding, social media marketing, social media in egypt, social media, proactive

Gloria Ceramic proves social media can empower brands

How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to improve the brand awareness,...
case study, the evolution of hooking up, digital republic, egypt, mena cristal, cairo cristal

Digital Republic Wins Cristal Gold at Mena Cristal 2015

Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes "Gold & Grand" Cristal awards, as the best...
video

Donald Trump Suggests: ‘Maybe we should boycott Starbucks’

US presidential candidate Donald Trump threatened to end Starbuck’s lease on Trump tower, asking whether it’s about time to boycott the coffee chain following the coffee...
starbucks christmas, plain red cups, digital boom, starbucks plain red cups, social media frenzy

Starbucks Christmas Cups Spark Heated Controversy

Trees, snowflakes, snowman, and santa went missing from Starbucks Christmas plain red cups this season sparking a social media frenzy with thousands of controversial conversations coming...
reham saeed, sabaya al khair, digital boom, egypt, media, advertising, brands, boycott

Major brands pull ads from Riham Saeed

Riham Saeed’s television talk show ‘Sabaya Al Khair’ lost 18 major sponsors and advertisers today following a storm of criticism on social media for...
Benfica, emirates airline, football sponsorship, UAE, Portugal, social media, digital boomvideo

Emirates Airline Fires Up Benfica Fans

Dressed in their elegant beige uniforms and red hats, Emirates airline hostesses walked into the soccer field's center circle to deliver safety-like match instructions,...
Dunkin' Donuts, social media, digital boom, egypt, cairo, campaign, opening

Crowd in Front of Dunkin Donuts Because of a Facebook Promo

Cairo – Dunkin Donuts Egypt announced a generous promotion of one year free donuts offered to the first 250 customers who arrive at the new branch...
sherine abdel wahab, sherine, egyptian sherine, sherine instagram, tearful photos instagram, digital boom

Sherine’s tearful photos backfired badly on social media

The Egyptian pop star Sherine Abdel-Wahab posted two tearful photos on Instagram & Facebook, asking for her fans' support and that she doesn't feel safe! The...
Huawei Egypt, social media, digital boom, digitalboom, adigitalboom, engagement, proactive

Huawei Egypt Exceeds Customer Expectations on Social Media

Huawei Egypt responded proactively to a tweet asking for the P8 device as a birthday gift. The tweet was signed with the hashtag #P8GoesNorth...
plagiarism , bsocial, vodafone egypt, General Electric

Digital Agency Accuses Vodafone Egypt of Plagiarism

Vodafone Egypt allegedly copied a health awareness Facebook post from GEhealthyme, said a digital agency early this month. "We found that Vodafone Egypt are copy-pasting the...
TBS Cairo, TBS Egypt, TBS Case, TBS, TBS Crisis, digital boom, om ali

TBS ‘s Om Ali Fuels Outrage on Social Media

Ever since TBS has opened, it vowed to offer the optimum ingredients, to successfully stand out as one of the top bakeries in Egypt,...
etisalat challenge, digital boom

Etisalat UAE Loses Its Own Challenge

Dubai - So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities and dozens of social media influencers. This is, so far, one...

YouTube Terminates Al Nahar TV Channel

YouTube took down Al Nahar TV channel over alleged copyright violations, the world's biggest online video platform said. "Al Nahar TV has been terminated because...

The Creative Twitter Account of the British Ambassador

When I first noticed the tweets of Mr. John Casson, The British Ambassador to Egypt, he was addressing the Egyptian Ministry of Foreign Affairs, and referring to someone...

Ayadina Restaurant, A Brand Attack Gone Wrong?

Usually in any brand attack we “the public audience” are clearly aware of the one specific reason that sparked the attack. United Airlines guitar...
mobinil, etisalat, social media, etisalat and mobinil conflict, social media conflict, visuals, Facebook photos, content marketing

Etisalat and Mobinil Visuals Issue on Social Media

In the age of social media and online branding, brands should treat the online communities with extra care and professionalism. Today, we've picked this example...

EA Sports FIFA’s Reply, a Lost Opportunity

This year's Valentine's Day, a woman bought the new EA Sports FIFA 2015 game for her boyfriend, then she discovered that she did the...
video

Juventus Selfie Contest a Success Story

With the growing success of Juventus social media team they did strike with their Juventus selfie contest having more than 45,000 selfies into the club...
chelsea Egypt, Digital Boom, chelsea localizing content, chelsea story, mohamed salah, mohamed salah chelsea, mohamed salah player, social media success, Facebook success

Chelsea Glocalizes Digital Content, Wins MENA & Egypt

Why sport social media? The answer is simple; a larger and a quantifiable monetization stream. The most widely adopted business model for any sports...

Juhayna Cheering for Egyptian Mothers

Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished moments. The Television Copy (TVC)...
social media leftbank, leftbank cairo, left bank cairo, left bank crisis

Social Media Nightmare in The Left Bank Valet

Why would you choose a certain place to visit on daily basis while you have a lot of other options in the surrounding area. Is...
nogoum fm, radio stations, facebook radio stations, Facebook media ranking, Facebook pages, egyptian radio, egypt radio, nogoum fm social media

Nogoum FM Tops All Radio Stations Globally

July 2014, Nogoum FM has been recognized as NUMBER ONE radio station worldwide with +4 million likes on Facebook. Nogoum FM online team has been able to help the...

Coca Cola Egypt World Cup Campaign Social Media Review

Coca Cola Egypt World Cup Campaign featuring Wael Gomaa "Defense player in Egypt's national team & Al Ahly club", became the most trending ad in...
kebdet el prince, el prince, food egypt, instafood, food crisis egypt, local food, restaurants

Kebdet El Prince Crisis Management Role Model

So many brands in the world become scared when it comes to crisis online "especially on social media", actually, they are afraid of their...
chelsea, salah, chelsea salah, chelsea egypt, chelsea social media

Officially Chelsea Hired Egyptian Agency

Chelsea Hired Egyptian Agency! Yes, Few weeks ago, we've advised Chelsea and other big four to start looking for Social Media agencies from Egypt to communicate, engage,...

forinternet.org Worths Fortune Cause of Zuckerberg WhatsApp Status

Alon Gal purchased forinternet.org to resell it for "a fortune", after Mark Zuckerberg mentioned in his WhatsApp status announcement.
arsenal, chelsea, man united, liverpool, digital boom, marketing, sports marketing, Facebook marketing, kijamii, AS Roma, market share, popularity, popular, middle east, africa

Chelsea Facebook Page and Other Big Four in Egypt

Egyptians on English Premier League's Big Four Clubs
Etisalat Digital Team Ruins The Brand in Egypt

Etisalat Digital Team Ruins The Brand in Egypt

Managing brands online is sensitive, learn more about Etisalat's bad strategy...

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