Marketing Kingdom Cairo 3
Marketing Kingdom Cairo 3
Marketing Kingdom Cairo 3
Marketing Kingdom Cairo 3
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Case Studies

Latest case studies in the digital and social media marketing sphere. Capturing real-time digital stories in the Middle East region, analyzing them and delivering an in-depth look at marketing learnings, tips and much more.

etisalat challenge, digital boom

Etisalat UAE Loses Its Own Challenge

Dubai - So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities and dozens of social media influencers. This is, so far, one of the best case studies we recommend to any marketer....
body-shaming ad, gold's gym, dreamland case

Gold’s Gym terminates Egypt’s Dreamland over body-shaming ad

Gold's Gym has issued an official apology to its community around the world, dodged with a termination action to the Egyptian independent franchise located in Hilton Dreamland in Cairo, over a Facebook post last week shaming girls for being...

Ayadina Restaurant, A Brand Attack Gone Wrong?

Usually in any brand attack we “the public audience” are clearly aware of the one specific reason that sparked the attack. United Airlines guitar and Domino’s Pizza cases in 2009, Kevin Smith vs Southwest...
Cannes Lions 2017, Cannes Lions Predictions: Less roaring, more bite

Cannes Lions 2017 Predictions: Less roaring, more bite

“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to...

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