Marketing Kingdom Cairo 3
Marketing Kingdom Cairo 3
Marketing Kingdom Cairo 3
Marketing Kingdom Cairo 3
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Case Studies

Latest case studies in the digital and social media marketing sphere. Capturing real-time digital stories in the Middle East region, analyzing them and delivering an in-depth look at marketing learnings, tips and much more.

chelsea Egypt, Digital Boom, chelsea localizing content, chelsea story, mohamed salah, mohamed salah chelsea, mohamed salah player, social media success, Facebook success

Chelsea Glocalizes Digital Content, Wins MENA & Egypt

Why sport social media? The answer is simple; a larger and a quantifiable monetization stream. The most widely adopted business model for any sports entity is built on increasing the number of engaging fans,...
Infographic: Issues Related to Food Wastage

Infographic: Issues Related to Food Wastage

A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage in the UAE, Egypt and Saudi Arabia is left over or discarded food in...
Cannes Lions 2017, Cannes Lions Predictions: Less roaring, more bite

Cannes Lions 2017 Predictions: Less roaring, more bite

“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to...
reham saeed, sabaya al khair, digital boom, egypt, media, advertising, brands, boycott

Major brands pull ads from Riham Saeed

Riham Saeed’s television talk show ‘Sabaya Al Khair’ lost 18 major sponsors and advertisers today following a storm of criticism on social media for invading the privacy of a sexual harassment victim and humiliating...

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