Marketing Kingdom Cairo 3
Marketing Kingdom Cairo 3
Marketing Kingdom Cairo 3
Marketing Kingdom Cairo 3
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Case Studies

Latest case studies in the digital and social media marketing sphere. Capturing real-time digital stories in the Middle East region, analyzing them and delivering an in-depth look at marketing learnings, tips and much more.

Cannes Lions 2017, Cannes Lions Predictions: Less roaring, more bite

Cannes Lions 2017 Predictions: Less roaring, more bite

“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to...
mobinil, etisalat, social media, etisalat and mobinil conflict, social media conflict, visuals, Facebook photos, content marketing

Etisalat and Mobinil Visuals Issue on Social Media

In the age of social media and online branding, brands should treat the online communities with extra care and professionalism. Today, we've picked this example for Etisalat and Mobinil Visuals Issue on Social Media, to spot...
careem to uber

Careem Deploys Free Rescue Rides Post Cathedral Attack, Uber Joins Forces

Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in light of today's explosion inside Cairo’s Coptic cathedral that killed at least 25 people and...
sherine abdel wahab, sherine, egyptian sherine, sherine instagram, tearful photos instagram, digital boom

Sherine’s tearful photos backfired badly on social media

The Egyptian pop star Sherine Abdel-Wahab posted two tearful photos on Instagram & Facebook, asking for her fans' support and that she doesn't feel safe! The photos were removed after criticism on social media. Sherine's tearful photos backfired on...

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