Case Studies

EgyptAir Lashes at Haaretz’s Misleading Tweet

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked Libyan plane yesterday.

Haaretz over a tweet reporting the Libyan plane hijack situation – Screenshot by Menna Alaa @TheMiinz

Egyptair’s Superb Social Media Crisis Management

Egyptair’s social media monitoring process has proven efficiency, it detected a photo with the company’s logo on, there were no related keywords used in the tweet to be detected by the traditional monitoring tools. Also, the company quickly responded to the tweet before it goes viral and causes a real crisis.

Screenshot credit goes to Menna Alaa @TheMiinz
Screenshot Credit: Menna Alaa @TheMiinz

The company’s response imposed Haartez to remove and replace the wrong image with real ones.

Haaretz’s Fake Photo

Haaretz made a fatal journalism mistake by using a wrong photo of the hijacked plane, as it might have caused a real crisis for the Egyptian airlines.

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