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Your ultimate destination for an in-depth close-up on regional and international breaking news, opinions, innovation and even more.
hireHunt bot, chatbot, facebook mena, facebook messenger challenge mena

Egyptian Bot ‘HireHunt’ among the 60 finalists in Facebook’s Messenger Challenge...

The HireHunt Bot has been selected as one of the the 60 finalists in Facebook’s Messenger Challenge Bot Competition, “after receiving over 1000 submissions...
pizza hut palatine, pizza hut boycott, pizza hut israel, boycott pizza hut

Why Middle East marketing and politics don’t mix

Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble, I was told, in...
pizza hut under fire in the middle east

Pizza Hut Under Fire For Mocking Palestinian Hunger Strike

Pizza Hut is facing a social media backlash and boycott campaign, after its Israeli branch posted an advert mocking the mass Palestinian prisoner hunger strike. Pizza Hut's...
video on twitter, why brand video works on Twitter, new research, digital boom, middle east, pepsi, coca cola, nido, careem

Twitter research explores the neurology of video consumption

What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best in a news-feed environment...
Barclays Egypt

Attijariwafa bank group acquires 100% of Barclays Egypt

In accordance with the agreement between Attijariwafa bank and Barclays Bank signed on October 4, 2016, the acquisition by Attijariwafa bank of 100% of...
anghami app

Anghami grows its Audio Ad business in the region three-fold in...

Dubai - Anghami, the leading music streaming company in the MENA region, revealed today that it has recorded an amazing three-fold growth in Audio...
WhatsApp Down

WhatsApp Down, ‘Unable to Connect’ for Millions of Users

WhatsApp went offline 9:00PM GMT for Millions of users across the globe as users reported inability to connect to the messaging app server. For over 60 minutes...
Tecno mobile Egypt launches Camon CX

Tecno Launches the Camon CX in Egypt

Boasting an excellent variety of features and specs, the Camon CX is set to take Egypt by storm after Tecno launched it at a...
kijamii real madrid, real madrid kijamii, Real Madrid Appoints Kijamii as Digital Agency in MENA

Real Madrid Commissions Egyptian Agency to Lead its Regional Digital Presence

Real Madrid F.C. appointed Kijamii to lead its social media presence in the Middle East and North Africa, said Bassem El-Hady, CEO & Co-founder...
hug digital, Nokia phones, HMD Global

hug digital Signs Digital Partnership Deal with HMD Global

hug digital takes on HMD Global - The Home of Nokia Phones - across MENA as their regional social & digital agency. April 18th, 2017...
e3rafli app, Taxi rates detector, Vodafone E3ralfi App, Innovation app, Egypt, Blind Egypt, vodafone egypt

Vodafone Egypt Makes Life Easier for the Blind with Innovative App

Designed for the blind and the visually impaired, the E3rafli app is an innovative program from the bounds of Vodafone Egypt. As part of its...
video

Watch the behind the scenes making of the largest video billboard...

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square metres of...
Emirates airline responds to United Express with a video

United Express Fails and Emirates Airline Strikes Back

It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly Dragged out of the flight,...
Creative Industry Egypt, Cairo, 2017, digital boom, marketing, Advertising

Top Reasons To Attend The Creative Industry Summit in Cairo

Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative Industry Summit is connecting...
NRJ Egypt, NRJ FM, NRJ Cairo

NRJ FM Makes Its Maiden Debut in Cairo, Egypt

  After months of preparation; NRJ Egypt finally launched at a star-studded event. The new radio station, NRJ Egypt will mostly cater to the listening needs...
Facebook comes to life at Ramadan

Report: Facebook comes to life in Ramadan

Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on the platform during the...
Amazon Reaches an Agreement to Acquire Middle East's SOUQ.com, amazon acquires souq.com

Amazon Reaches an Agreement to Acquire Middle East’s SOUQ.com

Amazon announced that it has reached an agreement to acquire SOUQ.com, an e-commerce leader in the Middle East. Joining the Amazon family will enable...
71% of females believe employers should be in the driving seat to empower women

71% of females believe employers should be in the driving seat...

According to a new survey carried out by Professional Women’s Community, Hopscotch, 6 out of 10 women believe the UAE still has work to...
Emirates airline re marketing, emirates marketing, emirates social media, us electronics banvideo

Emirates Airline pledges to entertain passengers despite US electronics ban

Emirates Airline released a refurbished version of their Jennifer Aniston's TV advert showing off their 2500 channels of entertainment while wondering "Who needs tablets...

Mother’s Day Gifts Purchase Journey During The Floatation Era

During the past 3 weeks, many brands and service providers have been promoting their offers for Mother’s Day. Sons, Daughters, in laws, and even husbands...
The Golden Crown Awards, marketing kingdom cairo 3, the pworld

Marketing Kingdom Cairo 3: Conference and Awards

P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing gathering, will take place...
Wael Fakharany was fired from Careem

Careem Managing Director Wael Fakharany Says He Was Fired

Wael Fakharany, a leading business figure in the Middle East and North Africa, tweeted Monday that he was fired from Careem Egypt in a...
Wael Fakharany leaves Careem Egypt after 6 months

Wael Fakharany leaves Careem Egypt after 6 months

Wael Fakhrany left Careem Egypt after 6 months of leading the company as a Managing Director. Careem has appointed Ramy Kato, Head of Egypt Operations...
Top 10 Egyptian Fashionistas to Follow on Instagram

Top 10 Egyptian Fashionistas to Follow on Instagram

Fashion in Egypt has evolved over time to match – and, in some instances, even exceed – global standards. Today, a number of Egyptian fashionistas...
will smith in Egypt, will smith in Cairo, Will Smith in Giza, Will Smith visits Egypt

Will Smith Escapes US, Vacations in Egypt

The Legend Will Smith captured his first selfie by the Sphinx early this morning as he visited the Giza Pyramids with his family in...
Ramadan on twitter 2016, Ramadan stats on Twitter 2016

Twitter reveals the biggest Ramadan stats of 2016

With the holy month of Ramadan approaching, brands and organizations will soon commence their campaigns to engage consumers in a conversation during the blessed...
Oscars Red Carpet 2017 in Pictures

Oscars Red Carpet 2017 in Pictures

Stars on the red carpet as they make their way into the Dolby Theatre for the 89th Academy Awards.
Facebook launches Bots for Messenger Challenge in the MENA, Africa

Facebook launches Bots for Messenger Challenge in MENA, Africa

Facebook has announced its Bots for Messenger Challenge, a contest to recognize and reward developers who create an innovative new bot in either the Middle...
Instagram reaches 63 million users in the MENA region

Instagram reaches 63 million users in the MENA region

Cairo Feb 21 – Facebook-owned photo-sharing app Instagram has revealed for the very first time that the Instagram community in the MENA region is now 63 million users. Worldwide, Instagram...
TIEC, Microsoft Present 'Accelerate Your Business' Competition

TIEC, Microsoft Present ‘Accelerate Your Business’ Competition

A chance to win 90,000 EGP and receive Acceleration Program/ Consultation Services in Digital Marketing, Marketing, Finance and Technical from The Technology Innovation and Entrepreneurship Center (TIEC). The competition is...
Egypt’s Employment News Bulletin (Feb 13 – 19)

Egypt’s Employment News Bulletin (Feb 13 – 19)

Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email lina@adigitalboom.com with the details of your vacancies...

El3ab.com unleashes its new portal, receives EGP 2M investment from...

El3ab, Egypt’s classic gaming hub, relaunches its portal with more games and with its first ever app based game “Estimation Kings,” with investment from...
Pregnant Beyonce breaks Instagram's most liked photo record

Beyonce breaks Instagram’s record for the most liked photo

Beyonce's pregnancy of twins announcement has broken the record for most liked photo on Instagram ever, hitting 7.6 million likes in less than 24 hours (and counting).
Marketing Kingdom Amman 2, PWorld, Amman, Jordan, Marketing, events

Marketing Kingdom Amman 2: The Top 5 Marketing Tips For 2017

The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations by global and regional marketing gurus from Facebook, Twitter, Shell, Unilever Hair Care, VISA and Rolls Royce.
skysports and twitter, skysports partners with twitter, sky sports, twitter, transfer market, transfer deadline, football transfer market,

Sky Sports offers more ways than ever to follow Deadline Day

As the January transfer window reaches its final hours, Sky Sports News HQ will offer more ways than ever before for football fans to stay up to date with the latest breaking news.
MENA organizations do not measure printing costs, canon middle east, canon logo, digital boom, adigitalboom

62% of MENA organizations do not measure printing costs, says Canon...

Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of them do not measure...
mohamed aboutrika, magico, prince of hearts, egyptian, egypt player, aboutrika, ابوتريكة

Thousands Send Love to Egypt’s Prince of Hearts ‘Mohamed Aboutrika’

Mohamed Aboutrika received thousands of supportive posts on social media following a decision by authorities to add him to an official "terror list" on charges...
Meryl Streep, Meryl Streep fires up Golden Globes with anti-Trump message

Meryl Streep fires up Golden Globes with anti-Trump message

At the Golden Globes, Meryl Streep gets political with anti-Trump message: "Join me in supporting the committee to protect journalists." Watch Meryl Streep's Powerful Speech
Dorra Endorses Juhayna Pure’s Pomegranate

Dorra Endorses Juhayna Pure’s Pomegranate

Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor. “Proud to...
Vodafone's new Campaign 'Cheer for Egypt to Win' Focuses on Fans

Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans

Vodafone Egypt has kicked off a new marketing campaign "Cheer for Egypt to Win" makes fans into active participants ahead of the 2017 Cup of African Nations taking place this...
Napata wins PepsiCo Social Impact Competition during AMWAJ Forum in Amman

Napata wins PepsiCo Social Impact Competition during AMWAJ Forum in Amman

AMWAJ (“waves” in English) is an international sustainability and entrepreneurship forum organized by PepsiCo and Revolve Media focused on offering socially innovative ideas, sharing...
Watch Dubai New Year's Eve fireworks live on Twitter

Watch Dubai New Year’s Eve fireworks live on Twitter

Twitter announced today that they are partnering with global property developer Emaar to live-stream the New Year’s Eve firework displays in Dubai. The live stream will...
Egyptian celebrities who joined Twitter in 2016

Egyptian celebrities who joined Twitter in 2016

As the year draws to an end, Twitter compiled a list of the Egyptian celebrities who joined the platform this year. From film and...
#PostWisely, Du UAE sets off social media privacy alarm bell

Du UAE sets off social media privacy alarm bell

Warning social media users of the threatening consequences of sharing their personal lives online, UAE's giant mobile operator du launched a new public service...
Nile FM, 2 million followers on twitter, Egypt, MENa region, most followed

Nile FM reaches two million followers on Twitter

On Thursday, Cairo based radio station Nile FM reached two million followers on Twitter – making it the most followed radio station account in...
winter solstice, shortest day of the year

Today is the shortest day of the year, winter solstice

Today Dec. 21 marks the winter solstice, which represents the shortest day and longest night of the year in the northern hemisphere. What exactly is...
Radio.garden, Live map of the globe's radio channels

Radio.Garden Live Map of The Globe’s Radio Stations

Radio.garden is a new radio aggregator service, that enables you to live streaming radio stations of your choice across the globe using map. Select any region...
Shezlong

Shezlong offers free psychotherapy sessions for cathedral attack victims

Shezlong the pioneering startup launched yesterday a Nobel campaign that shows a sense of responsibility and support towards the Egyptian community. The Egyptian mental health...
A15, Careem Empower Tech Startups in Egypt

A15, Careem Empower Tech Startups in Egypt

A15, the leading technology investor, announced a strategic partnership with Careem, the car-hailing app and one of the fastest growing startups in the Middle...
Facebook looks back at 2016 with top UAE moments

Facebook looks back at 2016 with top UAE moments

Dubai, UAE, December 2016: Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about...

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