Media

An eye on happenings in the media scene in the Middle East.

El gouna film festival partners with Twitter

Twitter and El Gouna Film Festival partner to broadcast live moments from the event’s...

Twitter announced today a partnership with El Gouna Film Festival (@ElGounaFilm), which is set to take place from September 22-29 in El Gouna Red Sea, Egypt. To the delight of those unable to attend...
ipsos logo

Egypt orders closure of research firm Ipsos’s office

Reuters – Egypt's Manpower Ministry ordered the closure of leading market research firm Ipsos's business in the country, citing workplace health and safety violations, a ministry decree dated June 20 showed. See Also: NGOs Ad Value...
Waklinha Wala, Khalsana Bshyaka, iflix launches in Egypt, Ramadan 2017

iflix makes Egypt debut with revolutionary content for the 2017 Ramadan season

Iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, has announced in a press release the launch of its revolutionary service in Egypt with exclusive content for the 2017 Ramadan season. The...
video on twitter, why brand video works on Twitter, new research, digital boom, middle east, pepsi, coca cola, nido, careem

Twitter research explores the neurology of video consumption

What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best in a news-feed environment and how effective brand video can be. We partnered with...

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