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The Middle East region is one of the most booming regions online around the world. Digital Boom brings you the latest happenings in the region online, how people are perceiving the news and interacting from an online prospective.
zain ramadan commercial 2017, zain bombs violence with mercy, zain islamic advideo

Zain sends a message to the world in Ramadan ‘let’s bomb...

Zain group has kicked off Ramadan media race with an anti-terrorism commercial, portraying how terrorism is turning happiness into darkness in the name of Islam,...
Waklinha Wala, Khalsana Bshyaka, iflix launches in Egypt, Ramadan 2017

iflix makes Egypt debut with revolutionary content for the 2017 Ramadan...

Iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, has announced in a press release the launch of its revolutionary service...
video

Stetla3 Launches its Online Platform with a Social Awareness Campaign

Cairo, 24 May 2017 – Stetla3, an online platform that allows users to share their personal opinions and stories around different social issues; launched yesterday with...
Anghami Gears up for Ramadan with great opportunities in content generation

110 % increase in content consumption for Ramadan on Anghami in...

Dubai-23 May 2017- Anghami, the leading music streaming company in the MENA region, is gearing up for Ramadan, offering its 40 million listeners additional...
hireHunt bot, chatbot, facebook mena, facebook messenger challenge mena

Egyptian Bot ‘HireHunt’ among the 60 finalists in Facebook’s Messenger Challenge...

The HireHunt Bot has been selected as one of the the 60 finalists in Facebook’s Messenger Challenge Bot Competition, “after receiving over 1000 submissions...
pizza hut palatine, pizza hut boycott, pizza hut israel, boycott pizza hut

Why Middle East marketing and politics don’t mix

Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble, I was told, in...
pizza hut under fire in the middle east

Pizza Hut Under Fire For Mocking Palestinian Hunger Strike

Pizza Hut is facing a social media backlash and boycott campaign, after its Israeli branch posted an advert mocking the mass Palestinian prisoner hunger strike. Pizza Hut's...
video on twitter, why brand video works on Twitter, new research, digital boom, middle east, pepsi, coca cola, nido, careem

Twitter research explores the neurology of video consumption

What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best in a news-feed environment...
Barclays Egypt

Attijariwafa bank group acquires 100% of Barclays Egypt

In accordance with the agreement between Attijariwafa bank and Barclays Bank signed on October 4, 2016, the acquisition by Attijariwafa bank of 100% of...
anghami app

Anghami grows its Audio Ad business in the region three-fold in...

Dubai - Anghami, the leading music streaming company in the MENA region, revealed today that it has recorded an amazing three-fold growth in Audio...
Tecno mobile Egypt launches Camon CX

Tecno Launches the Camon CX in Egypt

Boasting an excellent variety of features and specs, the Camon CX is set to take Egypt by storm after Tecno launched it at a...
kijamii real madrid, real madrid kijamii, Real Madrid Appoints Kijamii as Digital Agency in MENA

Real Madrid Commissions Egyptian Agency to Lead its Regional Digital Presence

Real Madrid F.C. appointed Kijamii to lead its social media presence in the Middle East and North Africa, said Bassem El-Hady, CEO & Co-founder...
hug digital, Nokia phones, HMD Global

hug digital Signs Digital Partnership Deal with HMD Global

hug digital takes on HMD Global - The Home of Nokia Phones - across MENA as their regional social & digital agency. April 18th, 2017...
e3rafli app, Taxi rates detector, Vodafone E3ralfi App, Innovation app, Egypt, Blind Egypt, vodafone egypt

Vodafone Egypt Makes Life Easier for the Blind with Innovative App

Designed for the blind and the visually impaired, the E3rafli app is an innovative program from the bounds of Vodafone Egypt. As part of its...
video

Watch the behind the scenes making of the largest video billboard...

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square metres of...
Creative Industry Egypt, Cairo, 2017, digital boom, marketing, Advertising

Top Reasons To Attend The Creative Industry Summit in Cairo

Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative Industry Summit is connecting...
Facebook comes to life at Ramadan

Report: Facebook comes to life in Ramadan

Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on the platform during the...
Amazon Reaches an Agreement to Acquire Middle East's SOUQ.com, amazon acquires souq.com

Amazon Reaches an Agreement to Acquire Middle East’s SOUQ.com

Amazon announced that it has reached an agreement to acquire SOUQ.com, an e-commerce leader in the Middle East. Joining the Amazon family will enable...
71% of females believe employers should be in the driving seat to empower women

71% of females believe employers should be in the driving seat...

According to a new survey carried out by Professional Women’s Community, Hopscotch, 6 out of 10 women believe the UAE still has work to...
Emirates airline re marketing, emirates marketing, emirates social media, us electronics banvideo

Emirates Airline pledges to entertain passengers despite US electronics ban

Emirates Airline released a refurbished version of their Jennifer Aniston's TV advert showing off their 2500 channels of entertainment while wondering "Who needs tablets...

Mother’s Day Gifts Purchase Journey During The Floatation Era

During the past 3 weeks, many brands and service providers have been promoting their offers for Mother’s Day. Sons, Daughters, in laws, and even husbands...
The Golden Crown Awards, marketing kingdom cairo 3, the pworld

Marketing Kingdom Cairo 3: Conference and Awards

P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing gathering, will take place...
Wael Fakharany was fired from Careem

Careem Managing Director Wael Fakharany Says He Was Fired

Wael Fakharany, a leading business figure in the Middle East and North Africa, tweeted Monday that he was fired from Careem Egypt in a...
Wael Fakharany leaves Careem Egypt after 6 months

Wael Fakharany leaves Careem Egypt after 6 months

Wael Fakhrany left Careem Egypt after 6 months of leading the company as a Managing Director. Careem has appointed Ramy Kato, Head of Egypt Operations...
Top 10 Egyptian Fashionistas to Follow on Instagram

Top 10 Egyptian Fashionistas to Follow on Instagram

Fashion in Egypt has evolved over time to match – and, in some instances, even exceed – global standards. Today, a number of Egyptian fashionistas...
Ramadan on twitter 2016, Ramadan stats on Twitter 2016

Twitter reveals the biggest Ramadan stats of 2016

With the holy month of Ramadan approaching, brands and organizations will soon commence their campaigns to engage consumers in a conversation during the blessed...
Facebook launches Bots for Messenger Challenge in the MENA, Africa

Facebook launches Bots for Messenger Challenge in MENA, Africa

Facebook has announced its Bots for Messenger Challenge, a contest to recognize and reward developers who create an innovative new bot in either the Middle...
Instagram reaches 63 million users in the MENA region

Instagram reaches 63 million users in the MENA region

Cairo Feb 21 – Facebook-owned photo-sharing app Instagram has revealed for the very first time that the Instagram community in the MENA region is now 63 million users. Worldwide, Instagram...
TIEC, Microsoft Present 'Accelerate Your Business' Competition

TIEC, Microsoft Present ‘Accelerate Your Business’ Competition

A chance to win 90,000 EGP and receive Acceleration Program/ Consultation Services in Digital Marketing, Marketing, Finance and Technical from The Technology Innovation and Entrepreneurship Center (TIEC). The competition is...
Egypt’s Employment News Bulletin (Feb 13 – 19)

Egypt’s Employment News Bulletin (Feb 13 – 19)

Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email lina@adigitalboom.com with the details of your vacancies...

El3ab.com unleashes its new portal, receives EGP 2M investment from...

El3ab, Egypt’s classic gaming hub, relaunches its portal with more games and with its first ever app based game “Estimation Kings,” with investment from...
Marketing Kingdom Amman 2, PWorld, Amman, Jordan, Marketing, events

Marketing Kingdom Amman 2: The Top 5 Marketing Tips For 2017

The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations by global and regional marketing gurus from Facebook, Twitter, Shell, Unilever Hair Care, VISA and Rolls Royce.
MENA organizations do not measure printing costs, canon middle east, canon logo, digital boom, adigitalboom

62% of MENA organizations do not measure printing costs, says Canon...

Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of them do not measure...
mohamed aboutrika, magico, prince of hearts, egyptian, egypt player, aboutrika, ابوتريكة

Thousands Send Love to Egypt’s Prince of Hearts ‘Mohamed Aboutrika’

Mohamed Aboutrika received thousands of supportive posts on social media following a decision by authorities to add him to an official "terror list" on charges...
Dorra Endorses Juhayna Pure’s Pomegranate

Dorra Endorses Juhayna Pure’s Pomegranate

Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor. “Proud to...
Napata wins PepsiCo Social Impact Competition during AMWAJ Forum in Amman

Napata wins PepsiCo Social Impact Competition during AMWAJ Forum in Amman

AMWAJ (“waves” in English) is an international sustainability and entrepreneurship forum organized by PepsiCo and Revolve Media focused on offering socially innovative ideas, sharing...
Watch Dubai New Year's Eve fireworks live on Twitter

Watch Dubai New Year’s Eve fireworks live on Twitter

Twitter announced today that they are partnering with global property developer Emaar to live-stream the New Year’s Eve firework displays in Dubai. The live stream will...
#PostWisely, Du UAE sets off social media privacy alarm bell

Du UAE sets off social media privacy alarm bell

Warning social media users of the threatening consequences of sharing their personal lives online, UAE's giant mobile operator du launched a new public service...
Nile FM, 2 million followers on twitter, Egypt, MENa region, most followed

Nile FM reaches two million followers on Twitter

On Thursday, Cairo based radio station Nile FM reached two million followers on Twitter – making it the most followed radio station account in...
winter solstice, shortest day of the year

Today is the shortest day of the year, winter solstice

Today Dec. 21 marks the winter solstice, which represents the shortest day and longest night of the year in the northern hemisphere. What exactly is...
Shezlong

Shezlong offers free psychotherapy sessions for cathedral attack victims

Shezlong the pioneering startup launched yesterday a Nobel campaign that shows a sense of responsibility and support towards the Egyptian community. The Egyptian mental health...
A15, Careem Empower Tech Startups in Egypt

A15, Careem Empower Tech Startups in Egypt

A15, the leading technology investor, announced a strategic partnership with Careem, the car-hailing app and one of the fastest growing startups in the Middle...
Facebook looks back at 2016 with top UAE moments

Facebook looks back at 2016 with top UAE moments

Dubai, UAE, December 2016: Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about...
hype insights, digitree

Digitree Introduces ‘Hype Insights’ Social Media Analytics Tool

Egypt-based digital agency Digitree has kicked-off its very own social media analytics tool "Hype Insights". The tool enables brands, agencies, and freelancers to measure their managed...
Hussein M. Dajani, Most influential, World Marketing Congress, Hug Digital, 50 most influential digital marketing leaders

Hussein M. Dajani among the 50 most influential digital marketing leaders

With over 15 years of marketing experience, Hussein M. Dajani, Chief Operating Office, hug digital, has secured a position in the 50 most influential...
Coca-Cola Selfie Bottle Party in Israel Goes Viral

Coca-Cola Selfie Bottle Party in Israel Goes Viral

Coca-Cola Israel teamed up with creative agency Gefen Team to bring a new campaign called "The World's First Selfie Bottle". They attached a camera-equipped base to...
real madrid arabic, kijamii, real Madrid in Arabic, social media, real madrid social media, Egypt

Real Madrid Launches Arabic Ad Campaign on Facebook

Update: Real Madrid Appoints Kijamii as Digital Agency in MENA We've noticed today a circulated ad in Egypt by Real Madrid official page, promoting a 3-second video...
Dubai Skyline, Supermoon, Moon

Supermoon rises over UAE skyline

November's full moon isn't only the closest and brightest 'Supermoon' of 2016 but also the largest since 1948.
UAE visa via mobile

Apply for UAE visa using DVPC app

DVPC (Dubai Visa Processing Centre) has launched a mobile app, which allows applicants from any location in the world to apply for a UAE...
The Cairo International Film Festival, Twitter, CIFF

Cairo International Film Festival teams up with Twitter

The Cairo International Film Festival (CIFF) announced today a partnership with Twitter in preparation for the festival’s 38th edition scheduled on 15 November 2016....

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