MENA

The Middle East region is one of the most booming regions online around the world. Digital Boom brings you the latest happenings in the region online, how people are perceiving the news and interacting from an online prospective.

laliga arabic

LaLiga scores big on social media in Arab world

LaLiga has managed to surpass 4,735,000 Facebook followers in Arab countries. The Spanish competition, which is currently fully immersed in a brand internationalization programme, has been publishing geo-localized content across Arabic-speaking countries on its...
Bahrain’s Jehan Abdulkarim Among Holmes Innovator 25 EMEA

Bahrain’s Jehan Abdulkarim Among Holmes Innovator 25 EMEA

Bahraini national and accenture’s marketing and communications director Jehan Abdulkarim has become the first Gulf national marketer to be named as the first Holmes Report Innovator. "The region’s talents are making their mark globally" Since launched...
Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’

Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’

If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications and marketing – The sentiment was a common theme amongst the communications and marketing...
Dubai Air Taxi

Dubai tests Air Taxi

Dubai Crown Prince, Hamdan Bin Mohammed Bin Rashid Al Maktoum has witnessed the first test flight of the Autonomous Air Taxi by RTA Dubai. Reported Government of Dubai Media Office today on Facebook. Have something to say on this...
AWS opens in Middle East

Amazon Web Services To Open Its Data Centers in the Middle East By Early...

Amazon Web Services (AWS) announced that it plans to open an infrastructure region in the Middle East by early 2019. The new AWS Middle East (Bahrain) Region will consist of three Availability Zones at...
Creative Industry Ramadan 2017: Everything you need to know

Get ready for Creative Industry’s 3rd Ramadan Edition: Everything you need to know

Creative Industry Ramadan edition of this year will take place on the Tuesday, September 19 at the Four Seasons Nile Plaza Hotel Cairo. This energetic one-day event brings together the bigwigs of the creative...
Infographic: Issues Related to Food Wastage

Infographic: Issues Related to Food Wastage

A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage in the UAE, Egypt and Saudi Arabia is left over or discarded food in...
Google tops YouGov’s inaugural global brand health rankings, google headquarter

Google tops YouGov’s inaugural global brand health rankings

Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in just above sister company YouTube and number three, Facebook. According to...
6 Co-Working Spaces for Entrepreneurs Based in Cairo

6 Co-Working Spaces for Entrepreneurs Based in Cairo

As an entrepreneur, you will most likely start with a raw idea working from the comfort of your small home office. But, as you take on more responsibility, you will start looking for a...
British Council Offers Free Online Course for Understanding IELTS

British Council Offers Free Online Course for Understanding IELTS

The British Council and FutureLearn have collaborated to develop Understanding IELTS Techniques for English Language Tests. This is an interactive, elaborate and free online course that is designed to help people in non-native English speaking...

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