Facebook enabled companies to initiate private messages to engaged users. Before this update, companies were only able to reply messages sent to the company page, they weren’t able to initiate new private messages to users who has issues with the company on Facebook.
What does that mean for businesses?
The new feature could be a revolution in the way companies handle customers service on Facebook, because it gives more power to companies to solve customers’ problems and build better relations with existing & potential customers.
How Facebook private messages work for pages?
It’s not an ultimate messaging feature, which means, there’re still restrictions. Pages can only initiate new messages to people who comment on the company posts via a quick “message” button added to the comment actions as below:
Now, what do you think of this update? And will it help your Facebook strategy or not?