Facebook has announced on their newsroom the decrease of reach for plain text status updates for
brands and the increase for individuals due issues related to engagement level.
Reason behind from our point of view:
We can rely this on Facebook’s strategy, They want to make use of brands’ popularity to spread the awareness and use of “a link-share“. As we can see, Facebook is rolling out a new feature called “Trending” and it’s mainly based on how many links are being shared on the site.
Facebook couldn’t deny that “Plain Text Status Updates” is doing great, they confirmed that when people see “Text Status Updates” that lead to 9 million more status updates each day, because of that Facebook decided to show “People” more text status updates in their News Feed via friends NOT Brands!!
However, Facebook sees that Pages and individuals have different behave toward status updates, claiming that pages are not doing well in terms of engagement but reach, that’s why Facebook decided to differentiate the two type of status updates.
“Over time, we noticed that this effect wasn’t true for text status updates from Pages. As a result, the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types. This will help us show people more content they want to see. Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.” Chris Turitzin said
Facebook Plain Text Status Update Going Down For Brands, so our advice to brands is to continue posting more Photos, Links and less plain text status updates to reduce losing in reach.
Hence, the best way to share a link after this update will be to use a link-share, so it looks like the one below. We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds. as Facebook explained in they blog post.
Hope to see your comments on how will you manage your brand after algorithm update.