Facebook rolls out new video metrics, Instagram ‘Drafts’, MacBook Pro touch ID, more

Facebook keeps empowering video-content creators by rolling out a new set of analytics metrics, an interesting update is coming to Instagram as users will be able to save drafts for later posting, on the technology lane; LG V20 is becoming the first Android Nougat phone, and MacBook Pro is getting a modernization soon. Surprisingly, P&G has decided to stop advertising on Facebook and Walmart acquired Jet.com for $3B.

1. LG V20 unboxing date

LG said that V20 handset will come with the latest Android software “Nougat”, making it the first phone to accommodate Android 7.

LG V20
photo credit: GSMArena
V20 will be available 6th of September, don’t know yet which markets.

2. Facebook rolls out new video insights and major update for 360 degrees’ videos:

Facebook added 3 new metrics to videos insights:

  1. Audience Demographics
  2. Engagement with Live Video
  3. The Sharing Effect

facebook video insights Audience Demographics

facebook video insights the sharing effect

facebook video insights engagement with live videos

Also, Facebook 360 degrees photos are now more powerful, watch this video:

Quick comparison social networks in terms of video-growth:

  • Facebook – 700% growth in video views in the last 14 months
  • Snapchat – 150% growth in video views in the past 12 months
  • Instagram – 150% growth in video consumption in the last 6 months
  • Twitter – 50% increase in video content since the beginning of 2016

3. Save photos as ‘Draft’ on Instagram:

Instagram is rolling out a new option helps users save photos/videos as draft for later posting.

instagram draft posts

4. MacBook Pro with Touch ID sensor and OLED mini screen, soon:

Apple is building a completely new MacBook pro with many new features, like Touch ID sensor and an OLED mini screen above the keyboard – Bloomberg reported

macbook pro with touch idThe new MacBook expected to be available this October.

Can’t wait :)

5. Procter & Gamble moving away from Facebook targeted ads

Procter & Gamble, one of the biggest ad spenders in the world, decided to cut down all targeted Facebook ads – according to the WSJ

But why?

Marc Pritchard, P&G’s chief marketing officer, said “the company has realized it took the strategy too far”, he added, we targeted too much, and we went too narrow and now we’re looking at: What is the best way to get the most reach but also the right precision?”

Pritchard said “P&G won’t cut back on Facebook spending and will employ targeted ads where it makes sense, such as pitching diapers to expectant mothers”. He said “P&G has ramped up spending both on digital sites and traditional platforms. One category the company is scaling back: smaller websites that lack the reach of sites such as Facebook, Google and YouTube”.

Source: a report on WSJ

Will this decision affect other advertisers? And in your opinion, how can Facebook retain its biggest clients?

6. Walmart acquired Jet.com for $3B in cash


Walmart has acquired the 2 years old startup Jet.com for $3 billion in cash and up to $300 million in shares.

Jet.com will continue to operate as a separate brand and Marc Lore, the CEO of Jet.com, will lead both Jet and Walmart online.

See you next Sunday.