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Don’t Overlook the Importance of Your Shipping Materials

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Don't Overlook the Importance of Your Shipping Materials

We live in an advanced world where technology seems to be everywhere. Pretty much every device that you use in your daily life has at least some aspect of technology involved in the manufacturing process, or it may even contain at least some aspect of technology.

If you are in the business of manufacturing parts for computers or other delicate technical items, you probably need to ship your products to the customer. Since they are very delicate and can become damaged if not handled properly, it is important that you package them properly so that they can withstand the shipping process. You want to make a good impression on your customer, so you want your product to arrive in perfect condition.

If your product arrives broken, it will not only make a bad impression on your customer, but they are not likely going to order from you again. You may have the very best products on the market, but unless you can ship them properly, that doesn’t matter.

The Different Types of Cardboard

Cardboard is also very versatile and there are different types of cardboard. Some cardboard is very thin while other types of cardboard are thicker. The thicker type is used for making strong boxes, and the thinner type can be used to wrap items to protect them so that they do not get broken when they are shipped.

It Offers Protection

Cardboard offers a lot of cushion for shipping items, especially for fragile items, and protects your product from getting damaged during the shipping process. The corrugated layers makes cardboard boxes more durable and eliminates the need for a lot of additional packing materials. It is also less expensive to manufacture, which means that it will help to keep your costs low. A large portion of the budget for many companies goes towards shipping and packaging costs. If you can reduce those costs, you will be able to keep more money in your pocket.

Shop For Shipping Materials From the Professionals

High-quality boxes, such as Bolt Boxes, let you customize the style and size of the box that you need so that you can put your best foot forward and present your product and company the way that you want to. When you order your packaging materials from a company that specializes in creating custom boxes, you will have more say as far as customization goes. The people at Bolt Boxes have capabilities and expertise in flexo, litho, and digital printing that allows them to offer solutions for a range of print quality needs. You will also be able to buy in bulk to help reduce the cost of your shipping materials.

Choose the Right Shipping Materials

Shipping plays a very big role in the success of your business. You want your shipping materials to be made of high-quality materials and to be durable enough to withstand the transportation and shipping process. You also want your packing materials to convey the message that your product is also of high-quality and that you care about customer service. In other words, your shipping box should tell your customer that you want them to be happy from the time they order your product to the day that it arrives on their doorstep.

Cardboard is very easy to seal as well since you can stick glue or tape to it easily. It is not difficult to work with. This means that you won’t have a hard time getting your products wrapped up and ready to ship. They will also stay sealed until they reach the customer.

Packaging Doubles as Another Way to Advertise

Not only does packaging offer protection for your products, but it is also another way that you can advertise your product and company. It is essentially another selling point. You could even display how to use your product and other information about your product on the packaging so that your customer will have easy access to that important information. Many companies use their packaging materials to tell a little more about their product; to tell the story of how their company began or to display their company logo.

Cardboard Boxes Are Environmentally Friendly

Using cardboard boxes for your packaging material helps to reduce the impact on the environment since cardboard is recyclable and is also biodegradable. It can even be made of recycled materials.

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5 Best URL Shortener Services in 2024 [Free & Paid]

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The 5 Best URL Shorteners 2020

A URL Shortener is a technique in which a URL may be made shorter and still redirect to the original long page.

Most URL Shorteners are free and easy to use but come with limitations.

Google shut down its Google URL Shortener in 2018 with continued support until March 30, 2019. However, all existing links will continue to redirect to the intended destination.

Top URL Shortener Services on the Internet

1. Bitly.com

Bitly offers a free and enterprise version of its URL shortening service. No signup necessary, but creating an account allows you to manage links quickly and change the short link characters if you wish.

According to this Quora answer, the enterprise version of Bitly costs around $995/month.

Pro Tip: add + after the short link to access analytics of any bitly link. bitly.com/link+

2. TinyURL

A simple shortener that requires no sign-up and allows users to customize the keyword. The service is free to use, but there is no analytics.

3. Short.io

The best shorten link provider so far, it has so many useful features such as google analytics integration, bulk import, broken links detection, built-in analytics with so many details, link cloaking, and more.

Cost: affordable compared to similar solutions.

4. Rebrandly 

Rebrandly is one of the popular URL shortener services in the market. It’s the most complete and reliable link management platform. Their solution provides the easiest way to create, measure, and manage short URLs with a custom domain name.

You can buy your domain name using Rebrandly, tag your URLs using UTM tagging, allow social media pixels to optimize for conversions, and more.

It’s expensive compared to other solutions.

5. eg.gd

eg.gd is a new URL shortener service that offers the same as rebrandly but for free. It was launched last year when bit.ly service was blocked in Egypt.

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How to include current URL in a Webflow form?

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How to include current URL in a Webflow form?

In the course of my professional endeavors, I consistently inquire about the origins of information, the methods by which our audience discovers us, and the roots of potential leads. These inquiries, among others, are integral to unraveling the complexities of the marketing funnel.

A commonplace challenge encountered by numerous marketers on a daily basis revolves around a pivotal question: which blog post proves most effective in generating leads and conversions?

If you have a blog on Webflow that includes a lead gen form or a newsletter form in all blog posts, when you receive an email from one of the forms – of course, you have to find out the URL of the respective page. This way, you can detect the top converting posts.

I’ve been searching for a solution here and there and finally found it. So, I thought to share it here.

How to automatically include the current URL in the webflow form?

  1. Add an embed code before the submit button of your lead generation form or any other form type – make it hidden, and insert the following code into it then save.
  2. The javascript code you need to make this work:
<script type="text/javascript"> window.onload=function() 
{document.getElementById('pageurl').value = window.location.href;} </script> 
<input type="hidden" id="pageurl" name="pageurl" value="pageurl" />

3. Once published, any new form submission will have a new column called “pageurl” so you can detect the source page of this submission.

Follow us for more Webflow hacks.

(more…)

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Google’s E-E-A-T Principle Explained for SEO Success

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Demystifying Google's E-A-T Principle for SEO Success

In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. One essential factor that often flies under the radar is Google’s E-A-T principle, which stands for Expertise, Authoritativeness, and Trustworthiness. This principle, now upgraded to E-E-A-T to include Experience, plays a pivotal role in enhancing website credibility and user experience.

In this article, we’ll delve into how understanding and implementing E-E-A-T can significantly influence your search engine rankings.

Unearthing the Essence of Google E-E-A-T

E-E-A-T is an acronym that encapsulates the qualities Google values when assessing the quality of online content. While it might not be explicitly mentioned in Google’s 200 known ranking factors, it holds undeniable significance in the eyes of quality raters and SEO professionals alike.

Expertise: Mastering Your Domain

Expertise is the cornerstone of E-E-A-T. It revolves around showcasing your in-depth knowledge and proficiency in your niche. To demonstrate your expertise effectively, consider these strategies:

1. Comprehensive Subject Mastery: Your content should reflect a deep understanding of your subject matter, leaving no room for ambiguity.

2. Credentials and Qualifications: Display relevant qualifications and credentials to bolster your credibility.

3. Proven Track Record: Highlight your past accomplishments and successes, as they can instill trust in your audience.

4. Research and Data: Stay updated with the latest research and trends in your field and back your content with accurate data.

5. Niche Specialization: Focus on a specific niche to establish yourself as an expert in that area.

6. Active Contribution: Contribute to your field by publishing content, and research papers, speaking at relevant events, or joining professional organizations.

Experience: Real-World Application Matters

Experience complements expertise by emphasizing practical, real-world application. To convey your experience effectively, consider these tactics:

1. Practical Application: Apply your knowledge in real-world scenarios and showcase your problem-solving skills.

2. Case Studies: Present real-world examples and results to illustrate your expertise in action.

3. Success Stories: Share stories of achievements or satisfied clients to instill confidence in your abilities.

4. Portfolio Display: For creative fields, such as design, art, or writing, showcase your previous work to demonstrate your experience.

5. Knowledge Demonstration: Stay updated with industry best practices, trends, and new developments, and share your insights through blog posts, articles, or speaking engagements.

6. Customer Testimonials: Positive testimonials from satisfied customers provide social proof of your expertise.

Authoritativeness: Building a Trustworthy Reputation

Authoritativeness centers on establishing your website as a reliable source of information within your niche. To enhance your authoritativeness, consider the following strategies:

1. Backlinks and Citations: Earn backlinks from authoritative websites in your industry, a strong signal of your website’s trustworthiness.

2. Awards and Recognition: Credible recognition, such as awards and certifications, contributes to your reputation.

3. Thought Leadership: Demonstrate authority through original research or innovative ideas, and engage in industry discussions.

4. Collaboration with Experts: Collaborate with recognized experts in your field through co-authored articles or speaking engagements.

5. Strong Social Media Presence: Engage with your audience on social media platforms to establish yourself as an authoritative figure.

6. Consistent, Relevant Content: Create high-quality content consistently to build credibility with users and search engines.

Trustworthiness: The Bedrock of Credibility

Trustworthiness is the final piece of the E-E-A-T puzzle, focusing on the credibility of your website’s information. To foster trustworthiness, adhere to these guidelines:

1. Transparency: Be transparent about your brand, contact details, business operations, and the purpose of your content.

2. Provide Accurate Information: Ensure your content is factually correct and up-to-date, and avoid misleading practices.

3. Ethical Practices: Follow ethical guidelines, respect user privacy, handle sensitive data responsibly, and comply with relevant laws.

4. User Experience and Security: Create a positive user experience and prioritize website security with HTTPS connections.

5. Customer Testimonials and Reviews: Genuine testimonials from satisfied customers bolster your website’s trustworthiness.

6. Customer Support: Offer prompt and helpful customer support to engage with your audience effectively.

7. Disclosure of Affiliations: Clearly disclose any affiliations or sponsorships that might impact your content.

While Google’s Quality Rater Guidelines may not explicitly mention E-E-A-T, adhering to these principles can significantly improve your website’s credibility and user experience. Remember, achieving higher SERP rankings requires a holistic approach, and understanding and implementing E-E-A-T is a valuable piece of the puzzle.

If you need expert guidance, consider enlisting the support of professional SEO services to help you navigate this ever-changing landscape.

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