Jordan’s POSRocket launches its developer portal, marketplace

​POSRocket​, the cloud based point of sale platform has released the beta version of its developer portal and marketplace, to be the first application program interface (API) platform in the MENA region.

The developer portal which called “Launchpad” allows developers to build and integrate their apps on top of POSRocket’s cloud-based point-of-sale platform.

From within their dashboard at POSRocket, merchants will have access to Market Space, which offers a ​myriad of applications that are already integrated with their POS.

LaunchPad enables developers to build apps for everything from operation automation (accounting, HR), to bridging (payments, logistics), and to customer acquisition and retention (loyalty, promotions, online ordering, e-commerce) that merchants can access.

Developers and integrators can register with the BETA release of Launchpad API via ​this link.

Developers and third-party solutions will be able to build their apps on the platform, and release them – fully integrated – on the POSRocket Marketplace.

Each app will have its own rating and reviews from other business owners, in an App Store model.

Founded in 2016 by Zaid Farekh and Zeid Husban, POSRocket is a cloud-based point of sale platform headquartered in Jordan. It has expanded to form operations in Egypt and Kuwait and has grown its customer base across the MENA region.

CEO Zeid Husban said, “We’ve built our business to serve merchants as a platform rather than a service. We’re thrilled to be leading the way to becoming the first merchant-centric, value driven ecosystem in the region enabling merchants to maximize their benefits and returns on investment”.

Husban’s previous business ifood.jo could not leverage an integration with the point of sale, later becoming an inspiration for an open platform.

“Looking back at the ifood experience, cashiers had to receive our orders over bulky printers and punch them in,” says Husban, referring to the costly, error prone and non-streamlined process, “It was a losing game, we could not integrate with a single POS.”

POSRocket deploys products to facilitate and automate all aspects of managing the business, beginning from the point of sale and throughout the merchant value chain.

“Our secure public API allows third party developers to leverage POSRocket’s deep experience in managing workflows on the merchant side. The app developer does not have to worry about all the complexities. You can quickly bring out innovative new applications producing value for the merchants and their customers,” says POSRocket VP of Engineering, Michael Motta.

Looking at the future, Business Development Director, Wadi Hawi affirms the major role the company will play in accelerating the retail-tech ecosystem in MENA, “We are the point of sale platform of the region. To build impact, we need to go beyond the point of sale, and to provide a platform for those who are adding more value through their innovations”.