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Reporting on brand marketing efforts, marketing & advertising agencies, and creative work.

Carrefour Signs A Partnership with Meta

Carrefour Signs A Partnership with Meta

Carrefour has launched a partnership with Meta; to support the group's digital transformation, and provide more personalized experiences for customers and 320,000 employees. The initiative will be rolled out across the group's nine integrated countries (France,...
Performance Marketing Manager Job Description

How to write the perfect Performance Marketing Manager job description?

Performance marketing plays a critical part in any startup's growth. Sourcing high-quality applications for the performance marketing role is crucial. Use the following job description template when hiring for a Performance Marketing Manager. Reporting to:...
Case Study: La Poire Wins Socially Distanced Ramadan

Case Study: La Poire Wins Socially Distanced Ramadan

Tarek Nour Communications (TNC) released a short and sweet case study on their Ramadan 2020 Campaign for La Poire, and we believe it is marketing gold. In the two-minute case study published on Youtube, TNC...
Facebook teams up with TBWA\RAAD to showcase people behind #LoveLocal

Facebook teams up with TBWARAAD to showcase people behind #LoveLocal

Facebook has teamed up with leading regional creative agency, TBWARAAD, for its new campaign, #LoveLocal, an initiative to support local small and medium businesses (SMBs) in the Middle East and North Africa (MENA) region,...
Facebook Launches '#LoveLocal' campaign to support local businesses in MENA

Facebook Launches ‘#LoveLocal’ campaign to support local businesses in MENA

Facebook has launched a new initiative to offer digital support to local small and medium businesses in the MENA region, which suffered the hardest during the Coronavirus pandemic. #LoveLocal campaign aims to support SMBs regionally pivot...
What are the most common issues that the HR department deal with?

What are most common issues that HR deal with?

Human resources. Suppose you've worked in an office before you may know them as the people who deal with the payroll or the employment recruitment drives. In reality, however, they do all that and...
How Can Startups Use Virtual Credit Cards To Empower Growth?, tribal credit

How Can Startups Use Virtual Credit Cards To Empower Growth?

Virtual credit cards are quickly gaining traction around the world in the B2B payment space. Created for online transactions, they enable greater control and security, provide safeguards against fraud, and can even simplify companies’...
A Short History of Influencer Marketing

A Short History of Influencer Marketing

Promoting or recommending a product is commonly seen all over the internet, particularly on social media or bloggers pages. Influencer Marketing has become one of the top ways that companies and brands generate interest...
Facebook Reveals Top Emojis in MENA, Celebrates World Emoji Day

Facebook Reveals Top Emojis in MENA, Celebrates World Emoji Day

History has shown us that images are worth more than words. Thanks to the rise of visual-based communication, we are returning to more graphic forms of expression. Driven by a desire for intimacy, there...
Going viral - is it luck or is it planning?

Going viral – is it luck or is it planning?

Back in 1975, viral videos weren’t a thing. Or perhaps they sort of were, but they didn’t have a name. Why 1975? This was the year that gave us the TV show that would...

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