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Sponsors hijack Egypt's World Cup 2018 airplane branding, Osman Badran Shares His Thoughts on Egypt’s National Football Team’s Plane Branding

Sponsors hijack Egypt’s World Cup 2018 airplane branding

Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding which dominated the paint work. "These are not the colors of the Egyptian...
7 Big Stats That Show Which Ramadan Advertisements Resonated Most, ramadan ads, ramadan campaigns, 7 Big Stats That Show Which Ramadan Ads Really Resonated

7 Big Stats That Show Which Ramadan Advertisements Resonated Most

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the first 20 days of Ramadan in collaboration with our soul partners...
A look into Apple's iPhone X Marketing Strategies, iPhone X, apple marketing strategies, apple iPhone X, apple watch series 3, iOS 11

A look into Apple’s iPhone X Marketing Strategies

The tech baron announced three new iPhones and an Apple watch. As though that was not enough to draw attention, the company employed advertising techniques that have not been used before in smartphones. The iPhone...
Revealed: Who Egyptians trust most, least when it comes to brand building

Who Egyptians trust most, least when it comes to brands

Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person relying on and believing in a second person, is key to changing attitudes and...

19 Social Media Newsjacking Activations Over Egypt Weather

Social Media Newsjacking is essential for all brands. It's a good opportunity to engage your customers on social media in a creative way, to show them how does your brand fit in their lives. Today, we've collected some brand activations...
Mohamed Salah named UBER Egypt ambassador

Uber Egypt names Mohamed Salah as its brand Ambassador in 2018

Uber Egypt today signed a contract with MS Commercial to feature Mohamed Salah as its brand ambassador for 2018, making him the first sports player to be the face of the leading ride hailing...
The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai

The FIFA World Cup Trophy Tour by Coca-Cola Touches Down in Dubai

The FIFA World Cup trophy has landed in Dubai yesterday as part of the global FIFA World Cup™ Trophy Tour by Coca-Cola. The arrival of the trophy was celebrated with an official launch ceremony...
YouGov, best brands in Egypt 2017, vodafone egypt social media, Kitkat, iPhone, Google, Youtube, Facebook, National bank of Egypt, Almarai, Galaxy

YouGov: top 10 best perceived brands by women in Egypt

YouGov’s Brandindex yearly rankings of the best perceived brands by women in Egypt has been topped by Facebook. This year’s ranking of the best perceived brands by women leans heavily toward two categories: technology and...
Vodafone New Brand Identity, the future is exciting, ready?, Vodafone Unveils New Brand Positioning As It Moves On From 'Power To You'

Vodafone Unveils New Brand Identity As It Moves On From ‘Power To You’

Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand since the "Power to you" strapline  introduction in 2009. The strategy is meant to be...
Snickers KSA, Snickers Saudi, Snickers Saudi Arabia, Public relations pros, Snicker’s latest in-store campaign pulled off the shelves in Saudi

Snickers latest in-store campaign pulled off the shelves in Saudi

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which goes by the tag line ‘feeling hungry’, has been forced...

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