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We capture real-time digital marketing news stories, with a sneak peak at future trends in the digital sphere, and an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more.
#PostWisely, Du UAE sets off social media privacy alarm bell

Du UAE sets off social media privacy alarm bell

Warning social media users of the threatening consequences of sharing their personal lives online, UAE's giant mobile operator du launched a new public service...
Increasing Prices Situation: Products that will suffer the most in 2017

Increasing Prices Situation: Products that will suffer the most in 2017

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in...
Which categories will suffer most from increased prices?

Which categories will suffer most from increased prices in Egypt?

Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not yet. Unfortunately sooner or...
Vodafone Egypt Brings Generations Together, Unlocks 4G Power, جيل بيكمل جيل, Vodafone Egypt 4G campaign, Vodafone 4G, vodafone brand ad, vodafone branding campaign, vodafone commercial ad

Vodafone Egypt Brings Generations Together, Unlocks 4G Power

With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt launched its 4G service today showing how power can transmit...
cheer for egypt to win, Egypt, vodafone Egypt, #شجع_مصر_تكسب, Influencers Cheer for Egypt's National Team

Influencers Cheer for Egypt’s National Team

Top influencers called on their followers to support Egypt's national team ahead of the 2017 Cup of African Nations in an anonymous campaign using the hashtag #شجع_مصر_تكسب (cheer for...

Russian Women Taking Hot Selfies, Because Why Not!

Russian women taking hot selfies because why not, after Ellen DeGeneres's selfies in Oscar 2014 and how Ellen crashed twitter with her selfies. Selfie photos &...
Vodafone's new Campaign 'Cheer for Egypt to Win' Focuses on Fans

Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans

Vodafone Egypt has kicked off a new marketing campaign "Cheer for Egypt to Win" makes fans into active participants ahead of the 2017 Cup of African Nations taking place this...
Huawei Nova Plus Triggers Egypt’s True Potential, nova plus, huawei, Egypt, digital boom, campaign 2016, هواوي, masr, kjamii

Huawei Nova Plus Triggers Egypt’s True Potential

The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives a race car crossing...
instagram, year in review 2016, global trends, instagram stats, instagram statistics, charts

Instagram Reveals 2016’s Top Data [Infographics]

Showing top moments, most followed celebrities, most liked photos and more, Instagram released its 2016 global data report. Most-followed Celebrities Most Liked Photo Most Geo-Tagged Cities Top Drinks Top Athletes Key Moments  Sports Brands Eating...
Dorra Endorses Juhayna Pure’s Pomegranate

Dorra Endorses Juhayna Pure’s Pomegranate

Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor. “Proud to...

6 Facts you should know about Egyptian Super Cup 2015

2015 Egyptian Super Cup has been able to oust all topics in the country's trends list on social media with many controversial topics, after Zamalek and Al Ahly Super...
trump, digital boom, adigitalboom, donald trump lets you blow Donald Trump’s face with a trumpet

Why Donald Trump when you can Trump Donald? is a new website which allows visitors to blast Donald Trump's face/hair with a virtual trumpet. Over...
snapchat life, qatar, arab, millions views, digital boom

How to get 3-5 millions views on Snapchat?

Snapchat has always celebrated the way that people see the world. It’s fun to experience different perspectives through Snaps, Stories and Our Story. One of the...
Instagram Rolls Out Live Stories Globally, instagram live stories, live video,

Instagram Rolls Out Live Stories Globally

The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and followers. To go live, just...
Marketing Kingdom Amman 2, PWorld, Amman, Jordan, Marketing, events

Marketing Kingdom Amman 2: The Top 5 Marketing Tips For 2017

The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations by global and regional marketing gurus from Facebook, Twitter, Shell, Unilever Hair Care, VISA and Rolls Royce.
Pregnant Beyonce breaks Instagram's most liked photo record

Beyonce breaks Instagram’s record for the most liked photo

Beyonce's pregnancy of twins announcement has broken the record for most liked photo on Instagram ever, hitting 7.6 million likes in less than 24 hours (and counting).
dark social, whatsapp, research, digital boom

Why MENA communicators should care about dark social ‘WhatsApp’?

This blog post has been updated since WhatsApp announced plans to share user data with parent company Facebook from the original post. Let me ask you...
How to report potential violations of privacy rights on Facebook?

How to report potential violations of privacy rights on Facebook?

Ever wanted to report a photo on Facebook/Instagram that violates your privacy rights, but didn't know what to do than the traditional reporting method? The normal process...
mohamed omar, egyptian publishing industry march report, korabia, youm7, akhbarak, contactcars

6 Interesting Insights from the Egyptian Publishing Industry – March 2016

Numbers never lie, So we talk numbers. The digital media industry pays great attention to "Data" every day, one of the important areas digital marketeers focus on...
Chipsy Egypt, Chipsy digital, chipsy Masr, Chipsy Misr, Chipsy Campaign, Chipsy Egypt 90 million, chipsy, marketing, advertising, happiness, digital boom, digitalboom

Chipsy Egypt Draws Happiness

Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a "90 million laugh". Featuring Egyptian comedian Ahmed Helmy, the...
rimmel london, kate moss, meltwater

How Rimmel London Leverages Influencer Marketing in MENA

The global beauty brand Rimmel London and the reigning supermodel and beauty icon Kate Moss have recently introduced a special-edition lipstick collection to the market. The...
Brands Stop Sponsoring Maria Sharapova over Failed Drug Test Results

Brands Stop Sponsoring Maria Sharapova over Failed Drug Test Results

Nike and TAG Heuer dropped sponsorship of Maria Sharapova, and Porsche suspended all activities with the famous tennis player until details of her failed...
nogoum fm, radio stations, facebook radio stations, Facebook media ranking, Facebook pages, egyptian radio, egypt radio, nogoum fm social media

Nogoum FM Tops All Radio Stations Globally

July 2014, Nogoum FM has been recognized as NUMBER ONE radio station worldwide with +4 million likes on Facebook. Nogoum FM online team has been able to help the...
Dunkin' Donuts, social media, digital boom, egypt, cairo, campaign, opening

Crowd in Front of Dunkin Donuts Because of a Facebook Promo

Cairo – Dunkin Donuts Egypt announced a generous promotion of one year free donuts offered to the first 250 customers who arrive at the new branch...
How Much Does a Ramadan TV Ad Cost?

How Much Does a Ramadan TV Ad Cost?

Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP 750 million compared to...
ramadan ads, ramadan campaigns, 7 Big Stats That Show Which Ramadan Ads Really Resonated

7 Big Stats That Show Which Ramadan Ads Resonate Most

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the...
body-shaming ad, gold's gym, dreamland case

Gold’s Gym terminates Egypt’s Dreamland over body-shaming ad

Gold's Gym has issued an official apology to its community around the world, dodged with a termination action to the Egyptian independent franchise located in Hilton Dreamland in...
reham saeed, sabaya al khair, digital boom, egypt, media, advertising, brands, boycott

Major brands pull ads from Riham Saeed

Riham Saeed’s television talk show ‘Sabaya Al Khair’ lost 18 major sponsors and advertisers today following a storm of criticism on social media for...
Ad of the day: Coca Cola New Song For Egypt's National Team

Coca-Cola Kicks Off New Year’s Ad, Sings for Egypt National Football...

Coca Cola calls up players' names for the national team and the final say is for Hector Cuper. Watch the ad
this is egypt, social media campaign, egypt tourism, digital boom

Egypt launches social media campaign to support tourism

Egypt’s Ministry of Tourism launched a new social media campaign calling upon Egyptian youth to promote the country’s hard-hit industry just one month after...

Funny Pepsi Halloween Ad, Coca Cola Responds Beautifully

Pepsi & Coca Cola's war continues with a genius pepsi Halloween ad, along with a beautiful response by Coca Cola, which went viral like fire...
Facebook Introduces New Tools to Help Control Your Information

Facebook Introduces New Tools to Help Control Your Information

Dubai, UAE, 26th January 2017 –  Facebook announced today the launch of the Privacy Basics site, a new resource that makes it easier for...
digital boom, global page strategy, Facebook pages, Facebook global pages, adigitalboom, digitalboom

Why Facebook Global Page Strategy is Important for Your Brand

Any multinational brand invests millions every year to develop, sustain its image, and ensure that all operating-in markets are following & implementing the brand updates. Aiming to...
cairo international airport terminal 2

Cairo International Airport is getting bigger, better

Cairo international airport terminal 2 is preparing to increase its capacity by about 8 million passengers, bringing its total capacity to 26 million passengers a...
no more screenshots on instagram, saved posts, bookmark icon

Instagram now lets you save posts to revisit later

Facebook's Instagram has released a new feature which enables users to save posts for later, right from the feed. The feature was first introduced...
year in review, instagram 2015, social media

Instagram year in review 2015: Top hashtag, liked photos and more

The photo sharing giant Instagram has released 2015's year in review report. Instagram revealed the most used hashtag, top locations, most liked photos, and top...
How the 2017 #GoldenGlobes lit up Twitter, digital boom, golden globes on twitter

How the 2017 #GoldenGlobes lit up Twitter

The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon), brought together the best...
amr diab digital boom, amr diab, amr diab hacked, amrdiab

Amr Diab Was Hacked On Twitter!

Amr Diab's Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
egypt, violence against women, FP7 Cairo, FP7/CAI, UN Women, digital boom

UN Women Reveals Next Phase of Violence Against Women Campaign

UN Women's Egypt in collaboration with the National Council for Women has produced a campaign on Ending Violence Against Women called “Mateskotoosh” (‘Speak Up’). The...
starbucks christmas, plain red cups, digital boom, starbucks plain red cups, social media frenzy

Starbucks Christmas Cups Spark Heated Controversy

Trees, snowflakes, snowman, and santa went missing from Starbucks Christmas plain red cups this season sparking a social media frenzy with thousands of controversial conversations coming...
Juhayna's Talking Babies Ads Win Laughs, el dando

Juhayna’s Talking Babies Ads Win Laughs

Three talking baby boys appeared in a TV commercial that won viewers' laughter on the first day of Ramadan as they discuss growing out...
Snickers KSA, Snickers Saudi, Snickers Saudi Arabia, Public relations pros, Snicker’s latest in-store campaign pulled off the shelves in Saudi

Snickers latest in-store campaign pulled off the shelves in Saudi

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which...

Egyptian Cat Sinbad Sparks Strong Social Media Sentiment

The story of the Egyptian cat Sinbad, which found himself in England after getting locked up in a shipping container for 16 days, sparked...
skysports and twitter, skysports partners with twitter, sky sports, twitter, transfer market, transfer deadline, football transfer market,

Sky Sports offers more ways than ever to follow Deadline Day

As the January transfer window reaches its final hours, Sky Sports News HQ will offer more ways than ever before for football fans to stay up to date with the latest breaking news.
Facebook now accepts payments in Egyptian pound

Facebook now accepts payments in Egyptian pound

Egyptian digital advertisers can now choose to pay for facebook ads in the local currency (EGP). The social network has added the Egyptian pound to its accepted...
A Look Back at UBER Egypt in 2016: Top Driver, Riders and More Data

A Look Back at UBER Egypt in 2016: Top Driver, Riders and More Data

Cairo remains UBER’s fastest growing city across EMEA region, the company reached over 40,000 drivers a month, from 2000 at the same time last year. UBER...

#GetWellSoonTheo sends 45K tweets to Support Walcott

Arsenal invited fans to send their messages of support Theo Walcott on Twitter using the hashtag #GetWellSoonTheo
KLM Christmas ad, viral

KLM Christmas Ad Scores Viral Win

The Royal Dutch Airlines KLM posted its Christmas ad with the tagline "bringing people together for Christmas". The video has been viewed over 12 million times on...

Rihanna Shakira Boom in 2014

A new booming Duet will be released by the beginning of 2014!
vodafone ramadan 2015, digital boom, adigitalboom

Vodafone Kicks off Ramadan 2015 Media Race

Vodafone Egypt kicked-off Ramadan's media race with a brand TVC. The ad theme "قوتك في عيلتك" is portraying how people get empowered by their families. Vodafone...