Ramadan

Ramadan is the peak season for advertising in the Middle East region. We spot on all marketing efforts, reviewing and analyzing all advertising campaigns from different prospectives, with an in-depth look at the digital sphere.

Pepsi, Vodafone, Egypt, Mohamed Salah Advert Fires Up Egyptians Ahead of Russia World Cup 2018, Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting...
Pepsi Egypt Latest Digital Campaign World Cup 2018, Pepsi Carries Voice of Egypt’s Fans, Footballers During Ramadan in New Digital Campaign, world cup, Egypt national team, ramadan campaign pepsi

Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs

Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign...
Elios Egypt continues with 'Dark Humor' campaign in Ramadan

Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan

After the success of "Dark Humor" campaign in March, Elios Egypt has decided to continue with the same concept in Ramadan by producing three more...
Baraka Water distributes goodness during Ramadan, Careem joins forces

Baraka Water distributes goodness during Ramadan, Careem joins forces

Baraka Water called on social media users to post photos of the new Baraka Water bottle using the hashtag #تلاتين_يوم_بركة (Thirty days of blessing) – the...
5 reasons why donors prefer mobile donations in Egypt, mobile donations in Egypt, 5 reasons why you should donate via mobile in Ramadan 2018

5 reasons why donors prefer mobile donations in Egypt

Revolutionizing non-profit fundraising one text message at a time, mobile technology has been key in raising millions for Egyptian charities and empowering donors.With the...
Creative Industry Ramadan 2017: Everything you need to know

Get ready for Creative Industry’s 3rd Ramadan Edition: Everything you need to know

Creative Industry Ramadan edition of this year will take place on the Tuesday, September 19 at the Four Seasons Nile Plaza Hotel Cairo. This...
Infographic: Issues Related to Food Wastage

Infographic: Issues Related to Food Wastage

A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage in the UAE, Egypt...
olx egypt ramadan report 2017, Momtaz Moussa, OLX’s General Manager of Egypt

Egyptians spent 390 million minutes browsing OLX during Ramadan

OLX Egypt, the leading online classifieds platform, reveals the first of its kind report after monitoring user’s activities throughout the holy month of Ramadan.OLX...
ipsos ramadan report, ramadan 2017, hospital 57357, non-profit advertising , ipsos NGOs Egypt report 2017

NGOs Ad Value Exceeds EGP 250 Million in Ramadan 2017

The number of commercial spots presented by non-profit organizations during Ramadan is valued at EGP 250 million in Egypt, according to IPSOS report.The report, which...
Seven Uplifting Ads That Make You Want To Give To Charity This Ramadan

Seven Uplifting Ads That Make You Want To Give To Charity This Ramadan

Pain, misery and suffering have always been synonymous with charitable ads in Ramadan to gain viewers’ sympathy and increase donations but more charities this...
Camon CX competition in Egypt, Camon CX in Egypt, tecno Camon CX in Egypt

Tecno Mobile Crowns the Camon CX Craze in Egypt

The last day of May will crown the Camon CX craze in Egypt. What began as a social media activation campaign will see three...
Save the Children launches Ramadan campaign for Syrian children

Save the Children launches Ramadan campaign for Syrian children

Save the Children, an international NGO, today launched the “It’s Not the Same For Them” campaign to remind people of the harsh realities that...
Orange Egypt features Mohamed Henedi in Ramadan campaign 2017

Orange Egypt features Mohamed Henedi in Ramadan campaign 2017

Orange Egypt features the comedian superstar Mohamed Henedi in a new branding campaign this Ramadan, which revolves around "Never Miss a Thing with Orange".Hendi...
Watch Vodafone Egypt's Ramadan 2017 Campaign 'First Time Joy', Vodafone Ramadan 2017: First time joy

Watch Vodafone Egypt’s Ramadan 2017 Campaign ‘First Time Joy’

Vodafone Egypt launched its Ramadan campaign with the theme of "first time joy" is power “فرحة_أول_مرة”. The telecom giant portrays how people get empowered by seeing their...
Etisalat Ramadan 2017: Hold on to your dream

Etisalat Ramadan 2017: Hold on to your dream

Watch Etisalat Ramadan 2017 advert "Hold on to your dream", airing on TV and Youtube.https://www.youtube.com/watch?v=8bRfCqCOGeQRate the advert on a scale of 1 to 10 in...

TEAMA Ramadan 2017: You Got The Wrong Cheese

Watch TEAMA Ramadan 2017 advert "you got the wrong cheese", airing on TV and social media.https://vimeo.com/170111326Credits: Client: Teama Milk Agency: JWT Cairo
Ramadan emojis on Twitter

Twitter Launches Automated Ramadan TV Guide Experience

Twitter is set to launch the first Ramadan TV guide bot. TV viewers can send a Direct Message to the Arabic entertainment news portal...
Zain group bombs violence with mercy in Ramadan Campaign

Zain group bombs violence with mercy in Ramadan Campaign

Zain group has kicked off Ramadan media race with an anti-terrorism advert, portraying how terrorism is turning happiness into darkness in the name of Islam,...
Waklinha Wala, Khalsana Bshyaka, iflix launches in Egypt, Ramadan 2017

iflix makes Egypt debut with revolutionary content for the 2017 Ramadan season

Iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, has announced in a press release the launch of its revolutionary service...
Anghami Gears up for Ramadan with great opportunities in content generation

110 % increase in content consumption for Ramadan on Anghami in the UAE and...

Dubai-23 May 2017- Anghami, the leading music streaming company in the MENA region, is gearing up for Ramadan, offering its 40 million listeners additional...

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