Ramadan is the peak season for advertising in the Middle East region. We spot on all marketing efforts, reviewing and analyzing all advertising campaigns from different prospectives, with an in-depth look at the digital sphere.

Ramadan emojis on Twitter

Twitter Launches Automated Ramadan TV Guide Experience

Twitter is set to launch the first Ramadan TV guide bot. TV viewers can send a Direct Message to the Arabic entertainment news portal @FilFan that will automatically display a variety of categories to...
zain ramadan commercial 2017, zain bombs violence with mercy, zain islamic advideo

Zain sends a message to the world in Ramadan ‘let’s bomb violence with mercy’

Zain group has kicked off Ramadan media race with an anti-terrorism commercial, portraying how terrorism is turning happiness into darkness in the name of Islam, while Islam is all about mercy. The ad featured some...
Waklinha Wala, Khalsana Bshyaka, iflix launches in Egypt, Ramadan 2017

iflix makes Egypt debut with revolutionary content for the 2017 Ramadan season

Iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, has announced in a press release the launch of its revolutionary service in Egypt with exclusive content for the 2017 Ramadan season. The...
Anghami Gears up for Ramadan with great opportunities in content generation

110 % increase in content consumption for Ramadan on Anghami in the UAE and...

Dubai-23 May 2017- Anghami, the leading music streaming company in the MENA region, is gearing up for Ramadan, offering its 40 million listeners additional content specifically tailored for the Holy Month. This includes religious...
Facebook comes to life at Ramadan

Report: Facebook comes to life in Ramadan

Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on the platform during the holy month. Community: Comes to life on Facebook Over 244M people on Facebook celebrate Ramadan. Including 86% of people...
Ramadan on twitter 2016, Ramadan stats on Twitter 2016

Twitter reveals the biggest Ramadan stats of 2016

With the holy month of Ramadan approaching, brands and organizations will soon commence their campaigns to engage consumers in a conversation during the blessed month. See Also: 7 Big Stats That Show Which Ramadan  Advertisements Resonated...
Creative industry Egypt, Ramadan Edition 2016

Six Reasons Not to Miss Creative Industry: Ramadan Edition 2016

Creatives, rejoice! The stage is almost set for the annual Ramadan Edition of Creative Industry Summit. Creative Industry is Egypt’s one and only hub for the creative ecosystem devoted to Egypt’s creatives and their...
ramadan big family, vodafone, 10 Most Watched Ads on YouTube in MENA – June 2016, youtube leaderboard, top 10

10 Most Watched Ads on YouTube in MENA – June

June or maybe we should call it Ramadan this year. Many brands celebrated the holy month and all, mainly telecom operators created customized ads - showcasing a true creativity. Here’s a round-up of June's top 10 most watched ads according...
5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

Here's an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics, a facebook video analytics tool. Share your views in the comments box below or join us on twitter& Facebook If...
Waslet Kheir's Charity Card Helps Shoppers Donate

Waslet Kheir’s Charity Card Helps Shoppers Donate

Giving to charity is becoming easier and more accessible to Egypt's shop goers through a new donations card introduced by Waslet Kheir. Kart El Kheir (Charity Card), which comes in a range of colors associated...

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