Ramadan

Ramadan is the peak season for advertising in the Middle East region. We spot on all marketing efforts, reviewing and analyzing all advertising campaigns from different prospectives, with an in-depth look at the digital sphere.

Pepsi, Vodafone, Egypt, Mohamed Salah Advert Fires Up Egyptians Ahead of Russia World Cup 2018, Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting on the team’s t-shirts, gathering around TV screens at coffee...
Pepsi Egypt Latest Digital Campaign World Cup 2018, Pepsi Carries Voice of Egypt’s Fans, Footballers During Ramadan in New Digital Campaign, world cup, Egypt national team, ramadan campaign pepsi

Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs

Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign this Ramadan featuring players singing their training routine straight from...
Elios Egypt continues with 'Dark Humor' campaign in Ramadan

Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan

After the success of "Dark Humor" campaign in March, Elios Egypt has decided to continue with the same concept in Ramadan by producing three more copies. The campaign imagines the year 2033 and humanity’s life in the...
Baraka Water distributes goodness during Ramadan, Careem joins forces

Baraka Water distributes goodness during Ramadan, Careem joins forces

Baraka Water called on social media users to post photos of the new Baraka Water bottle using the hashtag #تلاتين_يوم_بركة (Thirty days of blessing) – the company said it will donate 20 bottles during Iftar time...
5 reasons why you should donate via mobile in Ramadan 2018

5 reasons why you should donate via mobile in Ramadan 2018

Revolutionizing non-profit fundraising one text message at a time, mobile technology has been key in raising millions for Egyptian charities and empowering donors. With the Muslim holy of month of Ramadan marking the peak of...
Creative Industry Ramadan 2017: Everything you need to know

Get ready for Creative Industry’s 3rd Ramadan Edition: Everything you need to know

Creative Industry Ramadan edition of this year will take place on the Tuesday, September 19 at the Four Seasons Nile Plaza Hotel Cairo. This energetic one-day event brings together the bigwigs of the creative...
Infographic: Issues Related to Food Wastage

Infographic: Issues Related to Food Wastage

A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage in the UAE, Egypt and Saudi Arabia is left over or discarded food in...
olx egypt ramadan report 2017, Momtaz Moussa, OLX’s General Manager of Egypt

Egyptians spent 390 million minutes browsing OLX during Ramadan

OLX Egypt, the leading online classifieds platform, reveals the first of its kind report after monitoring user’s activities throughout the holy month of Ramadan. OLX platform analyzes users’ behavioral patterns and the platform’s usage peak...
ipsos ramadan report, ramadan 2017, hospital 57357, non-profit advertising , ipsos NGOs Egypt report 2017

NGOs Ad Value Exceeds EGP 250 Million in Ramadan 2017

The number of commercial spots presented by non-profit organizations during Ramadan is valued at EGP 250 million in Egypt, according to IPSOS report. The report, which has been conducted for the first ten days of Ramadan,...
Seven Uplifting Ads That Make You Want To Give To Charity This Ramadanvideo

Seven Uplifting Ads That Make You Want To Give To Charity This Ramadan

Pain, misery and suffering have always been synonymous with charitable ads in Ramadan to gain viewers’ sympathy and increase donations but more charities this season resorted to joyful storylines in a clear shift from...

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