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Social Media Listening: Power or Peril?, Natasha Ighodaro, Digital Strategy Director, Newslab at J. Walter Thompson Worldwide in Dubai

Social Media Listening: Power or Peril?

Natasha Ighodaro, Digital Strategy Director, Newslab at J. Walter Thompson Worldwide in Dubai is one of the keynote speakers at the Marketing Kingdom Cairo...
Top 12 blockchain startup ICOs in Feb 2018

Top 12 blockchain startup ICOs in Feb 2018

Which startups raising funds through ICOs are most likely to succeed? Using Aingel’s AI based Deal Flow Analyzer, we generate an Inception Score™ that...
olx egypt ramadan report 2017, Momtaz Moussa, OLX’s General Manager of Egypt

Egyptians spent 390 million minutes browsing OLX during Ramadan

OLX Egypt, the leading online classifieds platform, reveals the first of its kind report after monitoring user’s activities throughout the holy month of Ramadan.OLX...
video on twitter, why brand video works on Twitter, new research, digital boom, middle east, pepsi, coca cola, nido, careem

Twitter research explores the neurology of video consumption

What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best in a news-feed environment...
Twitter users data in Egypt

Report: How Egyptians Use Twitter

Twitter is one of the top social networks in Egypt. Here's an official report by Twitter on how Egyptians use the platform. How Egyptians Use Twitter Report ...
Increasing Prices Situation: Products that will suffer the most in 2017

Increasing Prices Situation: Products that will suffer the most in 2017

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in...
instagram, year in review 2016, global trends, instagram stats, instagram statistics, charts

Instagram Reveals 2016’s Top Data [Infographics]

Showing top moments, most followed celebrities, most liked photos and more, Instagram released its 2016 global data report.Most-followed CelebritiesMost Liked PhotoMost Geo-Tagged CitiesTop DrinksTop AthletesKey Moments Sports BrandsEating...
A Look Back at UBER Egypt in 2016: Top Driver, Riders and More Data

A Look Back at UBER Egypt in 2016: Top Driver, Riders and More Data

Cairo remains UBER’s fastest growing city across EMEA region, the company reached over 40,000 drivers a month, from 2000 at the same time last year.UBER...
hype insights, digitree

Digitree Introduces ‘Hype Insights’ Social Media Analytics Tool

Egypt-based digital agency Digitree has kicked-off its very own social media analytics tool "Hype Insights". The tool enables brands, agencies, and freelancers to measure their managed...
ocean blue hotel, sahel, egypt, north coast

Ocean Blue, A Brand Attack Gone Wrong?

As a social media instructor, one of things that always grab my attention is brand attacks. Analysis and learnings from a brand attack is...
dark social, whatsapp, research, digital boom

Why MENA communicators should care about dark social ‘WhatsApp’?

This blog post has been updated since WhatsApp announced plans to share user data with parent company Facebook from the original post.Let me ask you...
5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

Here's an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook.Analysis done by our partners at Minitrics, a facebook video analytics tool.Share...
7 Big Stats That Show Which Ramadan Advertisements Resonated Most, ramadan ads, ramadan campaigns, 7 Big Stats That Show Which Ramadan Ads Really Resonated

7 Big Stats That Show Which Ramadan Advertisements Resonated Most

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data.We collected digital stats for the...
Instagram introduces new business tools, features

Instagram introduces new business tools, features

Instagram has announced the launch of its free built-in dashboard, full of data and insights, to help brands and small businesses understand how their photos and...
mohamed omar, egyptian publishing industry march report, korabia, youm7, akhbarak, contactcars

6 Interesting Insights from the Egyptian Publishing Industry – March 2016

Numbers never lie, So we talk numbers.The digital media industry pays great attention to "Data" every day, one of the important areas digital marketeers focus on...
Which categories will suffer most from increased prices?

Which categories will suffer most from increased prices in Egypt?

Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not yet. Unfortunately sooner or...

What makes branded content go viral?

Producing content that goes viral and creates waves of buzz on social media is every marketer’s dream. Everyday countless blog posts, infographics, videos, memes...
millennials, egyptian millennials, social media unfollow, digital boom

Infographic: 5 reasons why millennials unfollow brands on social media

Acquiring quality fans is an uneasy process, yet with valuable returns. Once they’re caught, losing them is not an option.However, many brands unintentionally drive those fans to...

The Most Viral Video of All Time on Facebook

In the last few years, the growth of online video has been unprecedented; we have seen already a lot of funny, inspirational and news...

Pepsi Masr Tops Ramadan Ads With Nostalgia

Pepsi has been hitting single with its new nostalgia ads. Will it make a home-run?Over the past years, Pepsi’s global direction has been to invest...

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