olx egypt ramadan report 2017, Momtaz Moussa, OLX’s General Manager of Egypt

Egyptians spent 390 million minutes browsing OLX during Ramadan

OLX Egypt, the leading online classifieds platform, reveals the first of its kind report after monitoring user’s activities throughout the holy month of Ramadan. OLX platform analyzes users’ behavioral patterns and the platform’s usage peak...
video on twitter, why brand video works on Twitter, new research, digital boom, middle east, pepsi, coca cola, nido, careem

Twitter research explores the neurology of video consumption

What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best in a news-feed environment and how effective brand video can be. We partnered with...
Twitter users data in Egypt

Report: How Egyptians Use Twitter

Twitter is one of the top social networks in Egypt. Here's an official report by Twitter on how Egyptians use the platform. How Egyptians Use Twitter Report #Egypt twitter users from Digital Boom
Increasing Prices Situation: Products that will suffer the most in 2017

Increasing Prices Situation: Products that will suffer the most in 2017

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in consumer expenditure is inevitable, especially among the most consumed and...
instagram, year in review 2016, global trends, instagram stats, instagram statistics, charts

Instagram Reveals 2016’s Top Data [Infographics]

Showing top moments, most followed celebrities, most liked photos and more, Instagram released its 2016 global data report. Most-followed Celebrities Most Liked Photo Most Geo-Tagged Cities Top Drinks Top Athletes Key Moments  Sports Brands Eating Lifestyle Hashtags Most Popular Emojis Sports Events, Leagues and Teams Top Fruits UAE's Geo-Tagged Places Travel...
A Look Back at UBER Egypt in 2016: Top Driver, Riders and More Data

A Look Back at UBER Egypt in 2016: Top Driver, Riders and More Data

Cairo remains UBER’s fastest growing city across EMEA region, the company reached over 40,000 drivers a month, from 2000 at the same time last year. UBER Egypt has revealed some of its app usage and data...
hype insights, digitree

Digitree Introduces ‘Hype Insights’ Social Media Analytics Tool

Egypt-based digital agency Digitree has kicked-off its very own social media analytics tool "Hype Insights". The tool enables brands, agencies, and freelancers to measure their managed social media assets' performances in a super user-friendly way, at...
ocean blue hotel, sahel, egypt, north coast

Ocean Blue, A Brand Attack Gone Wrong?

As a social media instructor, one of things that always grab my attention is brand attacks. Analysis and learnings from a brand attack is always a great topic to discuss in any course… and...
dark social, whatsapp, research, digital boom

Why MENA communicators should care about dark social ‘WhatsApp’?

This blog post has been updated since WhatsApp announced plans to share user data with parent company Facebook from the original post. Let me ask you a question. Name the most popular application on the phones...
5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

Here's an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics, a facebook video analytics tool. Share your views in the comments box below or join us on twitter& Facebook If...

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