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ocean blue hotel, sahel, egypt, north coast

Ocean Blue, A Brand Attack Gone Wrong?

As a social media instructor, one of things that always grab my attention is brand attacks. Analysis and learnings from a brand attack is...
dark social, whatsapp, research, digital boom

Why MENA communicators should care about dark social ‘WhatsApp’?

This blog post has been updated since WhatsApp announced plans to share user data with parent company Facebook from the original post. Let me ask you...
5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]

Here's an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics, a facebook video analytics tool. Share...
7 Big Stats That Show Which Ramadan Advertisements Resonated Most, ramadan ads, ramadan campaigns, 7 Big Stats That Show Which Ramadan Ads Really Resonated

7 Big Stats That Show Which Ramadan Advertisements Resonated Most

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the...
Instagram introduces new business tools, features

Instagram introduces new business tools, features

Instagram has announced the launch of its free built-in dashboard, full of data and insights, to help brands and small businesses understand how their photos and...
mohamed omar, egyptian publishing industry march report, korabia, youm7, akhbarak, contactcars

6 Interesting Insights from the Egyptian Publishing Industry – March 2016

Numbers never lie, So we talk numbers. The digital media industry pays great attention to "Data" every day, one of the important areas digital marketeers focus on...
Which categories will suffer most from increased prices?

Which categories will suffer most from increased prices in Egypt?

Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not yet. Unfortunately sooner or...

What makes branded content go viral?

Producing content that goes viral and creates waves of buzz on social media is every marketer’s dream. Everyday countless blog posts, infographics, videos, memes...
millennials, egyptian millennials, social media unfollow, digital boom

Infographic: 5 reasons why millennials unfollow brands on social media

Acquiring quality fans is an uneasy process, yet with valuable returns. Once they’re caught, losing them is not an option. However, many brands unintentionally drive those fans to...
video

The Most Viral Video of All Time on Facebook

In the last few years, the growth of online video has been unprecedented; we have seen already a lot of funny, inspirational and news...

Infographic | Top 10 in Egypt on Facebook

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