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Keeps you ahead of latest creative campaigns from the Middle East region.

Mountain View Passes the Crown

Mountain View Passes the Crown

A white and blue idyllic architectural design overlooking turquoise waters with a Greek crown in the foreground captured the attention of Egyptian social media users as influencers challenged followers to use the new filter...
Young Saudi woman Rawan Hamza drives all the way from the UAE to Saudi Arabia to surprise her mom back home! In Infiniti's Drive Back campaign

Young Saudi woman Rawan Hamza drives all the way from the UAE to Saudi...

last 24th of June 2018, women in Saudi Arabia started driving for the very first time in the Kingdom. It was a day of celebration, anxiety and certainly lots of expectations. While many brands...
Pepsi, Vodafone, Egypt, Mohamed Salah Advert Fires Up Egyptians Ahead of Russia World Cup 2018, Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting on the team’s t-shirts, gathering around TV screens at coffee...
Pepsi Egypt Latest Digital Campaign World Cup 2018, Pepsi Carries Voice of Egypt’s Fans, Footballers During Ramadan in New Digital Campaign, world cup, Egypt national team, ramadan campaign pepsi

Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs

Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign this Ramadan featuring players singing their training routine straight from...
Viber Releases New Video In Honor Of #DeleteFacebook

Viber Releases New Video In Honor Of #DeleteFacebook

In honor of the #DeleteFacebook campaign, Viber has released a video to detail exactly where it stands on this issue, compared to other messaging apps which violate users’ privacy: https://www.youtube.com/watch?v=rqT72rKiluI Viber claims that it takes privacy...
ABK Egypt, Kuwaiti bank talks Egyptian proverbs in new rebranding campaign

Kuwaiti bank talks Egyptian proverbs in new rebranding campaign

Featuring popular Egyptian proverbs, Al Ahli Bank of Kuwait - Egypt (ABK-Egypt) launched a new advertising campaign that promises to transform people’s relationship with money. ‘A white penny comes in handy on a dark day’...
Mosawer.net and Misr El-Kheir Join Forces to Free Women In Debt

Mosawer.net and Misr El-Kheir Join Forces to Free Women In Debt

Thousands of Egyptian women end up behind bars for failing to pay small personal debts. Misr El Kheir Foundation and Mosawer.net joined forces to pay off their debt and reunite them with their families. Mosawer.net...
Cottonil’s ‘Be Sure’ Campaign Hits a Guinness World Record

Cottonil’s ‘Be Sure’ Campaign Hits a Guinness World Record

Leading underwear and home-wear brand; Cottonil launched its prostate cancer awareness “Be Sure” campaign, providing 10,000 free PSA check-ups for males over the age of 40 across Cairo. The campaign that aims at early detection...
Inertia Egypt Reveals New Tagline ‘Remember to Live’

Inertia Egypt Reveals New Tagline ‘Remember to Live’

Inertia Egypt launched a campaign to reveal their new catchy tagline: remember to live. The campaign featured numerous videos across various social media platforms, including Facebook, Instagram, and YouTube. Inertia’s marketing campaign is the epitome...
Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for Flex tariff – They came up with a creative campaign designed to go viral and provide maximum exposure. The fun...

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