Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand since the "Power to you" strapline introduction in 2009. The strategy is meant to be...
With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt's qualification to the 2018 World Cup. See also: Most Popular World Cup Songs in History Liverpool’s Mohamed Salah scored a penalty in...
Asking employees all over Egypt to post photos of their role model colleagues at work using the hashtag #El_Mf7ot (The dedicated), the homemade food platform, Mumm, promised to give free homemade meal prizes for...
Since the last time the Pharaohs qualified for the FIFA World Cup, it's been 28 long years. Telecommunications giant Vodafone Egypt is not happy about this and is therefore suggesting, nay strongly campaigning, for...
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