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Keeps you ahead of latest creative campaigns from the Middle East region.

the future is exciting, ready?, Vodafone Unveils New Brand Positioning As It Moves On From 'Power To You'

Vodafone Unveils New Brand Positioning As It Moves On From ‘Power To You’

Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand since the "Power to you" strapline  introduction in 2009. The strategy is meant to be...
Vodafone, Pepsi Celebrate Egypt's Qualification to the 2018 World Cup, amr diab song for Egypt

Vodafone, Pepsi Celebrate Egypt’s Qualification to the 2018 World Cup

With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt's qualification to the 2018 World Cup. See also: Most Popular World Cup Songs in History Liverpool’s Mohamed Salah scored a penalty in...
Mumm Engages Egypt's Work Community, Spreads Gratitude

Mumm Engages Egypt’s Work Community, Spreads Gratitude

Asking employees all over Egypt to post photos of their role model colleagues at work using the hashtag #El_Mf7ot (The dedicated), the homemade food platform, Mumm, promised to give free homemade meal prizes for...
vodafone egypt social media, ‘Stop Talking Football’ Vodafone Egypt's Bold Campaign for the 2018 World Cup Qualifiers

‘Stop Talking Football’: Vodafone Egypt’s Campaign for the 2018 World Cup Qualifiers

Since the last time the Pharaohs qualified for the FIFA World Cup, it's been 28 long years. Telecommunications giant Vodafone Egypt is not happy about this and is therefore suggesting, nay strongly campaigning, for...

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