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Keeps you ahead of latest creative campaigns from the Middle East region.

Viber Releases New Video In Honor Of #DeleteFacebook

Viber Releases New Video In Honor Of #DeleteFacebook

In honor of the #DeleteFacebook campaign, Viber has released a video to detail exactly where it stands on this issue, compared to other messaging apps which violate users’ privacy: https://www.youtube.com/watch?v=rqT72rKiluI Viber claims that it takes privacy...
ABK Egypt, Kuwaiti bank talks Egyptian proverbs in new rebranding campaign

Kuwaiti bank talks Egyptian proverbs in new rebranding campaign

Featuring popular Egyptian proverbs, Al Ahli Bank of Kuwait - Egypt (ABK-Egypt) launched a new advertising campaign that promises to transform people’s relationship with money. ‘A white penny comes in handy on a dark day’...
Mosawer.net and Misr El-Kheir Join Forces to Free Women In Debt

Mosawer.net and Misr El-Kheir Join Forces to Free Women In Debt

Thousands of Egyptian women end up behind bars for failing to pay small personal debts. Misr El Kheir Foundation and Mosawer.net joined forces to pay off their debt and reunite them with their families. Mosawer.net...
Cottonil’s ‘Be Sure’ Campaign Hits a Guinness World Record

Cottonil’s ‘Be Sure’ Campaign Hits a Guinness World Record

Leading underwear and home-wear brand; Cottonil launched its prostate cancer awareness “Be Sure” campaign, providing 10,000 free PSA check-ups for males over the age of 40 across Cairo. The campaign that aims at early detection...
Inertia Egypt Reveals New Tagline ‘Remember to Live’

Inertia Egypt Reveals New Tagline ‘Remember to Live’

Inertia Egypt launched a campaign to reveal their new catchy tagline: remember to live. The campaign featured numerous videos across various social media platforms, including Facebook, Instagram, and YouTube. Inertia’s marketing campaign is the epitome...
Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for Flex tariff – They came up with a creative campaign designed to go viral and provide maximum exposure. The fun...
McDonald's Egypt Misspellings, mcdonald's Egypt Ezbet Khairallah, McDonald's Misspellings Spark Viral Campaign

McDonald’s Egypt Misspellings Spark Viral Campaign

Egyptians mocked McDonald's on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah's education development project. The fast food giant made those intentional spelling mistakes to spark interest and raise...
the future is exciting, ready?, Vodafone Unveils New Brand Positioning As It Moves On From 'Power To You'

Vodafone Unveils New Brand Positioning As It Moves On From ‘Power To You’

Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand since the "Power to you" strapline  introduction in 2009. The strategy is meant to be...
Vodafone, Pepsi Celebrate Egypt's Qualification to the 2018 World Cup, amr diab song for Egypt

Vodafone, Pepsi Celebrate Egypt’s Qualification to the 2018 World Cup

With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt's qualification to the 2018 World Cup. See also: Most Popular World Cup Songs in History Liverpool’s Mohamed Salah scored a penalty in...
Mumm Engages Egypt's Work Community, Spreads Gratitude

Mumm Engages Egypt’s Work Community, Spreads Gratitude

Asking employees all over Egypt to post photos of their role model colleagues at work using the hashtag #El_Mf7ot (The dedicated), the homemade food platform, Mumm, promised to give free homemade meal prizes for...

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