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Keeps you ahead of latest creative campaigns from the Middle East region.
Dorra Endorses Juhayna Pure’s Pomegranate

Dorra Endorses Juhayna Pure’s Pomegranate

Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor. “Proud to...
Vodafone's new Campaign 'Cheer for Egypt to Win' Focuses on Fans

Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans

Vodafone Egypt has kicked off a new marketing campaign "Cheer for Egypt to Win" makes fans into active participants ahead of the 2017 Cup of African Nations taking place this...
cheer for egypt to win, Egypt, vodafone Egypt, #شجع_مصر_تكسب, Influencers Cheer for Egypt's National Team

Influencers Cheer for Egypt’s National Team

Top influencers called on their followers to support Egypt's national team ahead of the 2017 Cup of African Nations in an anonymous campaign using the hashtag #شجع_مصر_تكسب (cheer for...
#PostWisely, Du UAE sets off social media privacy alarm bell

Du UAE sets off social media privacy alarm bell

Warning social media users of the threatening consequences of sharing their personal lives online, UAE's giant mobile operator du launched a new public service...
Huawei Nova Plus Triggers Egypt’s True Potential, nova plus, huawei, Egypt, digital boom, campaign 2016, هواوي, masr, kjamii

Huawei Nova Plus Triggers Egypt’s True Potential

The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives a race car crossing...
Vodafone Egypt Brings Generations Together, Unlocks 4G Power, جيل بيكمل جيل, Vodafone Egypt 4G campaign, Vodafone 4G, vodafone brand ad, vodafone branding campaign, vodafone commercial ad

Vodafone Egypt Brings Generations Together, Unlocks 4G Power

With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt launched its 4G service today showing how power can transmit...
fern

Fern Fans Generate Food Mood-Shifters, Join 20k Challenge

Fern launched a new campaign called “#كله_بالأكل_بيفك” (Food shifts the mood); features three characters in three nerve-wracking situations. Fern invites fans to contribute with the...
Lipton Egypt, Lipton Campaign, Lipton Mood, Lipton Do Good, How Lipton lifted Egypt’s mood, lipton Egypt, Lipton el 7ad el awlany

How Lipton lifted Egypt’s mood

Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect that lifts Egyptians’ mood...
orange, 4G, Egypt, influencers

Orange teams up with influencers to jump start the 4G race...

After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers last week, for the very...
Careem Sharetracker, Halloween, Egypt

Zombies? No problem with Careem ShareTracker new feature

Facebook was buzzing with a supernatural incident posted on two distinct Facebook accounts on 25th and 26th of October. We all know this might be...
fight against hunger, fatafeat

Fatafeat Launches ‘Fight Hunger’ Campaign

Fatafeat launched “Fight Hunger” campaign, an initiative encouraging the public to join the fight against hunger worldwide. Offering an easy way to raise awareness by supporting the movement against...
Mountain View Finding Migo Activation

Mountain View scores viral win with ‘Finding Migo’ activation campaign

Trending this week is Egypt, yet surprisingly smart activation campaign from the real-estate company, Mountain View. Maged El-Kedwany appeared in a video sending a message to...
Careem's Agmad Captains Fi El Sahel vs Uber's 3ala Fein Ya Negm

Careem’s Agmad Captains Fi El Sahel vs Uber’s 3ala Fein Ya...

In recent years, Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport, rather than the classic white...
Nestlé Pure Life celebrates 150th anniversary with a 'Recycling' campaign

Nestlé Pure Life celebrates 150th anniversary with a ‘Recycling’ campaign

There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we do with all the...
baraka water, Nour El Sherbiny, Squash, Egypt, Baraka Water features Nour El-Sherbiny in its inspiring 'keep on' campaign

Baraka Water features Nour El-Sherbiny in its inspiring ‘keep going’ campaign

Baraka Water launched a new digital video that shows that great things can be achieved with persistence. The three-minute video portrayed the victory moment...
7 Big Stats That Show Which Ramadan Advertisements Resonated Most, ramadan ads, ramadan campaigns, 7 Big Stats That Show Which Ramadan Ads Really Resonated

7 Big Stats That Show Which Ramadan Advertisements Resonated Most

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the...
Baraka Waters Features Karim El-Zoghby's Success Story

Baraka Water Features Karim El-Zoghby’s Success Story – Inspiring Ad

Baraka Water released one of the most artful and ambitious ads of the year to promote hope. The campaign features the Egyptian horse-rider Karim El-Zoghby's success story with...
surprise-and-delight, emirates, ellen, free round-trip Dubai, big take off

Emirates showers Ellen’s audience with free Dubai flights

Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with free round tickets to...
Nestle Egypt paints bright future on 150th birthday, digital boom

Nestle Egypt paints bright future on 150th birthday

To celebrate 150 years of presence around the world, Nestle Egypt decided to amplify its Nutrition, Health and Wellness message through launching an inspirational...
women Cancer, Breast Cancer, baheya, uber, Juhayna, حافظ على حضن أم

Juhayna, Uber Join Forces on Mother’s Day to Help Combat Women...

Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by both Juhayna and Uber...
water for life, unicef egypt, digital boom

UNICEF Egypt is using click-funding to fundraise ‘Water for Life’

For the first time, UNICEF Egypt is using click-funding to fundraise "Water for Life" project. Each view, like, comment or share to the campaign...
this is egypt, social media campaign, egypt tourism, digital boom

Egypt launches social media campaign to support tourism

Egypt’s Ministry of Tourism launched a new social media campaign calling upon Egyptian youth to promote the country’s hard-hit industry just one month after...
dolcevideo

Dolce 2015, Thank You Jumana

Dolce kicked-off summer 2015 activations with a TVC hitting on the corporate life drama. The new product which called Dolce Mistecca "Gum", was first...
Chipsy Egypt, Chipsy digital, chipsy Masr, Chipsy Misr, Chipsy Campaign, Chipsy Egypt 90 million, chipsy, marketing, advertising, happiness, digital boom, digitalboom

Chipsy Egypt Draws Happiness

Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a "90 million laugh". Featuring Egyptian comedian Ahmed Helmy, the...

Hyundai Sends a Message to Space

When Stephanie started missing her dad she never thought this will happen! Stephy's dad has one of the weirdest jobs in life... " An Astronaut...
Coca Cola Egypt 100 Years of Happinessvideo

Coca Cola Egypt Celebrates 100 Years With Sham El Nessim

Coca Cola is celebrating 100 years with the world this year, each country/region is creating a localized campaign inline with the big picture celebration "100...

Durex Are Really Enjoying Earth Hour

Millions of people around the world will turn off the lights for 60+ minutes on March 28 at 8:30 p.m. as part of Earth Hour global movement –...

Pepsi Masr Tops Ramadan Ads With Nostalgia

Pepsi Egypt’s been hitting singles with its new nostalgia ads. But will it make a home-run? Over the past years, Pepsi’s global direction has been...

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