Marketing
Stay ahead of the curve with our marketing news updates. Get the latest insights, strategies, and trends in the dynamic world of marketing. From digital campaigns to social media, we cover it all. Stay informed and discover innovative ways to boost your brand, engage your audience, and drive results. Explore the ever-evolving landscape of marketing and unlock new opportunities for your business.
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Gene Editing, New Mental Health, The Year of Giving, Halal Tourism – New Trends in MENA for 2017
J. Walter Thompson Innovation Group MEA released its Future 100 Trends and Change to Watch in 2017 report, which highlights…
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Egypt’s Employment News Bulletin (Feb 13 – 19)
Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email lina@adigitalboom.com with…
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Careem Egypt Brings Vertical Video Ads To The Middle East
Careem Egypt produced the first-ever vertical video ad in the Middle East, introducing its new car types Go and Go+.…
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Marketing Kingdom Amman 2: The Top 5 Marketing Tips For 2017
The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations…
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Snickers latest in-store campaign pulled off the shelves in Saudi
In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers.…
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Increasing Prices Situation: Products that will suffer the most in 2017
With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic…
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Coca-Cola Selfie Bottle Party in Israel Goes Viral
Coca-Cola Israel teamed up with creative agency Gefen Team to bring a new campaign called “The World’s First Selfie Bottle”. They attached…
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Creative Project: ‘Brand Yourself’ by GearBox Studios
GearBox Studios launched a new personal project to help job seekers show what’s important to recruiters. They used the philosophy…
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FC Barcelona drops Qatar Airways logo from jerseys next season
Starting next season, Japanese retailer Rakuten will replace Qatar Airways as the main global partner of the Spanish football team FC Barcelona,…
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Real Madrid Launches Arabic Ad Campaign on Facebook
Update: Real Madrid Appoints Kijamii as Digital Agency in MENA We’ve noticed today a circulated ad in Egypt by Real Madrid official…
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Google, Facebook ban fake news websites from advertising revenues, but is it enough?
Google said it’s working on changes to stop websites making money via Adsense. Facebook announced it would not serve ads in…
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4 digital strategies to gain an edge on your competition
With every meeting i have with either an advertising agency or direct clients, this question pops up “How do we win…
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5 Hacks Can Improve Your Twitter Advertising Strategy
Twitter is the most dynamic, live and conversational social media platform, we’ve prepared 5 more ways to get your even…
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10 Most Watched Ads on YouTube in MENA – July 2016
July’s monthly round up of most popular ads on YouTube showcases a continuation of a love for moving Ramadan ads,…
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The Entrepreneurship Opportunity in Egypt – 4: B2C Tech products: Selling Advertising
It is really easy to decide to base your product’s business model on Advertising. However, making it happen is anything…
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10 Most Watched Ads on YouTube in MENA – June
June or maybe we should call it Ramadan this year. Many brands celebrated the holy month and all, mainly telecom…
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Pokemon Go Craze in The Middle East
I wanted to write on something fairly light and fun today in light of recent the Middle East and Europe…
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7 Big Stats That Show Which Ramadan Advertisements Resonated Most
From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data.…
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Branded Content and Local SEO
Any entity that wants to make a splash online has dreams of going viral. Unfortunately, there’s no set formula people…
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Five Golden Rules For A Successful Video Marketing Strategy
Magnus Zar, Founder of Think Agency and Sweden and one of Europe’s biggest experts on video marketing is speaking at…
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Facebook now accepts payments in Egyptian pound
Egyptian digital advertisers can now choose to pay for facebook ads in the local currency (EGP). The social network has added the Egyptian…
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Facebook lifts 20% text overlay image restrictions for all
Your ads are Facebook-approved regardless of the amount of text used, as facebook has dropped it’s 20% text overlay rule for all marketeers…
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Emirates showers Ellen’s audience with free Dubai flights
Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with…
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10 Most Watched Ads in MENA April 2016 on YouTube
Football fever took a big part of April’s advertisements, due to the peak of international championships: UEFA champions league and…
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Eatimate Cost of Ramadan 2016 TV Ads in Egypt
Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP…
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The 10 Most Watched Ads Globally on YouTube in April 2016
Google has released the top ten most-watched advertisements on youtube in April 2016. Here’s a round-up of April’s most-watched ads worldwide according…
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10 Most Watched Ads on YouTube in MENA March 2016
Youtube has released the top 10 watched advertisements in the Middle East and North Africa region for March 2016. Here’s a round-up…
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6 Interesting Insights from the Egyptian Publishing Industry – March 2016
Numbers never lie, So we talk numbers. The digital media industry pays great attention to “Data” every day, one of the…
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The 10 Most Watched Ads on YouTube March 2016
YouTube March 2016 top ten most watched advertisements leaderboard has been revealed and here’s the list: 1- Always #LikeAGirl – Girl Emojis 72%…
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Which categories will suffer most from increased prices in Egypt?
Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not…
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Digital Managing Editor Mohamed Omar to Leave FilFan.com
FilFan.com’s key project/product manager, digital managing editor Mohamed Omar is stepping down from his position after 3 successful years of…
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Brands Stop Sponsoring Maria Sharapova over Failed Drug Test Results
Nike and TAG Heuer dropped sponsorship of Maria Sharapova, and Porsche suspended all activities with the famous tennis player until…
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Voting now open for 2016 Oscars best commercials in MENA
It’s time to take action, it’s time to VOTE! Our 2016 Oscars Best Commercials in collaboration with the leading Arabic digital…
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A Message To Humanity: Treat Refugees Like Animals
The Association for the Rights of Immigrants and Refugees in Tunisia “ADIRT” in collaboration with the media agency Memac Ogilvy Label launched a…
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Turkish Airlines Supports Fenerbahce From The Sky
Turkish Airlines decided to carry the love of soccer fans from ground to the sky, to support Fenerbahce team on their…
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Innovative Violence Against Women billboards in Cairo
FP7/CAI and UN Women teamed up to create some remarkable violence against women billboards campaign on 6th of October Bridge…
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African Cristal Festival: Sphinx Awards Winners 2015
The Sphinx Awards ceremony revealed the Egyptian winners of the African Cristal Festival in Cairo last week. The Jury, constituted…
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FP7/CAI named agency of the year 2015 at MENA Cristal
FP7/CAI was named “agency of the year 2015” at the MENA Cristal in Cairo last week, with Gold and Emerald for Baheya’s Pink…
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Coca-cola Boosts Happiness With a Bridge For Santa
The TV Commercial Ad titled “A bridge for Santa” was done by J. Walter Thompson advertising agency for Coca-cola in Brazil.…
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Jumia to repeat Black Friday e-commerce success in Egypt
Jumia, Africa’s largest online shopping mall, aims to surpass last year’s Black Friday e-commerce success, when the company experienced a tenfold in…
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Marketing Kingdom Cairo Will Bring Global Marketing Expertise To Egypt
Taking place from 25-26 October at the InterContinental Citystars Hotel in Cairo and with speakers from Twitter, Google, Facebook, Yahoo!…
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How to create your first Instagram advert?
You must have heard the news about Instagram ads launch, but how to create your first Instagram advert? Facebook is still rolling…
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Apple & Google on Top of 100 Best Global Brands List 2015
The best global brands annual ranking list has been released by Interbrand. Apple retained the first position to be on top of the list with…
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Crowd in Front of Dunkin Donuts Because of a Facebook Promo
Cairo – Dunkin Donuts Egypt announced a generous promotion of one year free donuts offered to the first 250 customers who arrive…
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Coca Cola becomes the first brand to get its emoji on twitter
Coca Cola became the first brand to get a branded emoji on twitter. The Coca-Cola emoji featuring two Coke bottles clinking…
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Instagram is Rolling out Ads in Egypt, MENA
Today, Egypt has woke up to exciting news on the social media scene. Instagram Ads are coming very soon. A…
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5 Tips For Marketers By Shazam’s Senior Director
Josh Partridge, Senior Director for EMEA, Latin America and Canada at Shazam. Josh is one of the keynote speakers at…
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Five Reasons Not To Miss The Marketing Kingdom Cairo
The Marketing Kingdom Cairo, taking place from 25-26 October in Cairo, has been a frequent topic of discussion between Egyptian…
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SoundCloud Launches Its Online Existence in Egypt
The famous digital audio platform Soundcloud has launched its page on Facebook in Arabic to users in Egypt, a step…
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Huawei Joins Ramadan Advertising Race
The beauty of Ramadan advertising is that you don’t always need to get overly creative to come up with an…
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Vodafone Kicks off Ramadan 2015 Media Race
Vodafone Egypt kicked-off Ramadan’s media race with a brand TVC. The ad theme “قوتك في عيلتك” is portraying how people…
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Etisalat UAE loses Its own challenge, backfires online
Dubai – So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed…
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19 Social Media Newsjacking Activations Over Egypt Weather
Social Media Newsjacking is essential for all brands. It’s a good opportunity to engage your customers on social media in a…
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Amr Diab Starring Western Union New TVC
The international money transfer giant “Western Union” kicked off a new TV Commercial featuring the Egyptian legend Amr Diab’s success story to build…
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Vodafone Egypt Features the Amr Diab Effect
Vodafone Egypt has launched a new advert featuring the Amr Diab’s effect on youth culture over the past three decades. Portraying…
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Dolce 2015, Thank You Jumana
Dolce kicked-off summer 2015 activations with a TVC hitting on the corporate life drama. The new product which called Dolce…
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Chipsy Egypt Draws 90 Million Happiness
Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a “90 million laugh”. Featuring Egyptian…
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Coca Cola Egypt Celebrates 100 Years With Sham El-Naseem
Coca-Cola is celebrating 100 years with the world this year. Each country/region is creating a localized campaign inline with the…
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Amazon Has Gone Retro and Google Maps Using PAC-MAN
Google and Amazon have kicked off this year’s April Fool’s Day with two out-of-the-box ideas. The famous e-commerce website, Amazon…
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Etisalat and Mobinil Visuals Issue on Social Media
In the age of social media and online branding, brands should treat the online communities with extra care and professionalism.…
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J. Walter Thompson Retains Partnership with Zain Kuwait
Zain Kuwait, a leading mobile telecommunications company has renewed its partnership with J. Walter Thompson (JWT) – following a competitive pitch where JWT…
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Easy way to add ‘call to action’ button to Facebook posts
We recently posted about new changes taking place in the Facebook arena, about the enhancements Facebook is going to roll-out…
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