Inertia Egypt Reveals New Tagline ‘Remember to Live’

Inertia Egypt Reveals New Tagline ‘Remember to Live’

Inertia Egypt launched a campaign to reveal their new catchy tagline: remember to live. The campaign featured numerous videos across various social media platforms, including Facebook, Instagram, and YouTube. Inertia’s marketing campaign is the epitome...
laliga arabic

LaLiga scores big on social media in Arab world

LaLiga has managed to surpass 4,735,000 Facebook followers in Arab countries. The Spanish competition, which is currently fully immersed in a brand internationalization programme, has been publishing geo-localized content across Arabic-speaking countries on its...
Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for Flex tariff – They came up with a creative campaign designed to go viral and provide maximum exposure. The fun...
McDonald's Egypt Misspellings, mcdonald's Egypt Ezbet Khairallah, McDonald's Misspellings Spark Viral Campaign

McDonald’s Egypt Misspellings Spark Viral Campaign

Egyptians mocked McDonald's on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah's education development project. The fast food giant made those intentional spelling mistakes to spark interest and raise...
5 Marketing Tips for Your Facebook and Instagram Campaigns

5 Marketing Tips for Your Facebook and Instagram Campaigns

Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East, Africa and Pakistan at Facebook are both presenting at the third edition of the Marketing Kingdom Cairo, Egypt’s most...
Mumm Engages Egypt's Work Community, Spreads Gratitude

Mumm Engages Egypt’s Work Community, Spreads Gratitude

Asking employees all over Egypt to post photos of their role model colleagues at work using the hashtag #El_Mf7ot (The dedicated), the homemade food platform, Mumm, promised to give free homemade meal prizes for...
vodafone egypt social media, ‘Stop Talking Football’ Vodafone Egypt's Bold Campaign for the 2018 World Cup Qualifiers

‘Stop Talking Football’: Vodafone Egypt’s Campaign for the 2018 World Cup Qualifiers

Since the last time the Pharaohs qualified for the FIFA World Cup, it's been 28 long years. Telecommunications giant Vodafone Egypt is not happy about this and is therefore suggesting, nay strongly campaigning, for...
3 Ways Telecom Companies Can Outlive the Digital Revolution, can telecom adapt digital revolution?

3 Ways Telecom Companies Can Outlive the Digital Revolution

The telecom industry is approaching a tipping point. Average revenue is falling and many telecom providers are experiencing significant reductions in their basic communication service revenues: as much as 30% in SMS messaging, 20% in...
ADGM and KPMG launch ‘FinTech Abu Dhabi Innovation Challenge’

ADGM and KPMG launch ‘FinTech Abu Dhabi Innovation Challenge’

Abu Dhabi Global Market (ADGM) and KPMG have come together to launch the first ever FinTech Abu DhabiInnovation Challenge on 22 October 2017 in Abu Dhabi to enable start-ups access industry-leading solutions that may...
manage social media crisis, handle critical situations online, social media crisis management, social media tools

Managing crisis on social media in three simple steps

It takes one person to ruin your brand and a crisis management team to regain it! As smartphone users jump to an estimated 2 billion in 2017, more people are expected to generate content on...

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