5 Marketing Tips for Your Facebook and Instagram Campaigns

5 Marketing Tips for Your Facebook and Instagram Campaigns

Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East, Africa and Pakistan at Facebook are both presenting at the third edition of the Marketing Kingdom Cairo, Egypt’s most...
Mumm Engages Egypt's Work Community, Spreads Gratitude

Mumm Engages Egypt’s Work Community, Spreads Gratitude

Asking employees all over Egypt to post photos of their role model colleagues at work using the hashtag #El_Mf7ot (The dedicated), the homemade food platform, Mumm, promised to give free homemade meal prizes for...
vodafone egypt social media, ‘Stop Talking Football’ Vodafone Egypt's Bold Campaign for the 2018 World Cup Qualifiers

‘Stop Talking Football’: Vodafone Egypt’s Campaign for the 2018 World Cup Qualifiers

Since the last time the Pharaohs qualified for the FIFA World Cup, it's been 28 long years. Telecommunications giant Vodafone Egypt is not happy about this and is therefore suggesting, nay strongly campaigning, for...
3 Ways Telecom Companies Can Outlive the Digital Revolution, can telecom adapt digital revolution?

3 Ways Telecom Companies Can Outlive the Digital Revolution

The telecom industry is approaching a tipping point. Average revenue is falling and many telecom providers are experiencing significant reductions in their basic communication service revenues: as much as 30% in SMS messaging, 20% in...

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