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Vodafone Egypt tests waters for 'Ready Digital’

Vodafone Egypt tests waters for ‘Ready Digital’

Telecom giant Vodafone Egypt set foot in the digital marketing industry, launching a new service called "Vodafone Ready Digital" – that promises to help small businesses start Facebook pages and reach customers on social...
How To Increase Participation, Create a Supportive Facebook Group Culture

How To Increase Participation, Create a Supportive Facebook Group Culture

When you create a Facebook group community, the tone and culture of your group will be determined and created by the person who first establishes it. It is your responsibility and that of the other...
Useful Tips To Grow Your Facebook Group

Useful Tips To Grow Your Facebook Group

Now that you have created your Facebook group, it’s time to add members. Adding your friends and family is simply not enough if you mean for your Facebook group to bring in revenue for...
Osman Badran Shares His Thoughts on Egypt’s National Football Team’s Plane Branding

Sponsors hijack Egypt’s World Cup 2018 airplane branding

Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding which dominated the paint work. "These are not the colors of the Egyptian...

Facebook’s Profile Picture Guard and Design Feature Now Available in Egypt

Facebook introduced Profile Picture Guard and Design features in Egypt, empowering people to have more control over the way others engage with their profile photo to help keep them safe online. Protected pictures will feature...
Chef Manal Al Alem becomes the latest investor in Yumamia

Chef Manal Al Alem becomes the latest investor in Yumamia

Famous TV celebrity, Chef Manal Al Alem has become the latest investor in the Cairo-based food tech startup Yumamia. The total funding for the company since its inception stands at $1.3 million. The startup has...
Revealed: Who Egyptians trust most, least when it comes to brand building

Revealed: Who Egyptians trust most, least when it comes to brand building

Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person relying on and believing in a second person, is key to changing attitudes and...
Careem, Uber, Easy Taxi to Hit Jordan Roads

Careem, Uber, Easy Taxi to Legally Hit Jordan Roads

Jordan gave ride-hailing apps the green light to operate in the country after fulfilling some transport and safety regulations, the Prime Ministry said in a statement today. The move, which comes after months of resistance...

Tweeps Add Satirical Flavor to Saudi Arabia’s Cinema Ban Lift

Twitter feeds saw an outburst of memes carrying satirical movie title suggestions in reaction to Saudi Arabia’s recent decision to lift a three-decade ban on cinemas in light of the Kingdom’s recent liberalizing efforts. “Prison...
Instagram Launches the Ability to Follow Hashtags

Instagram Launches the Ability to Follow Hashtags

Instagram has launched a new feature that enables users to follow hashtags, which allows them to discover more posts from the interests and communities they care about, right in the feed. Now, when you visit...

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