News
Obama-Inspired Social Media Mastery: Unlock Winning Strategies
We might all remember how US President Obama proved the importance and power of Social Media in his 2008 presidential campaign against Senator McCain.
He was able to secure 55 million US dollars in one month from campaigning through Social Media channels. Simultaneously, Senator McCain was only able to secure 11 million during the same period using traditional methods.
The New Obama Twitter Account Smart Activation
Although Obama has always been an active and prominent figure on Social Media since then with almost 60 million followers on Twitter, yet he was still able to surprise us and draw our attention to his new official government account, @POTUS (President of the United States)
Welcome @POTUS, the official government account of the President of the United States.
— Barack Obama (@BarackObama) May 18, 2015
Hello, Twitter! It's Barack. Really! Six years in, they're finally giving me my own account.
— President Obama (@POTUS44) May 18, 2015
His new account shattered the record for the fastest time to reach one million followers on Twitter (Which was previously held by Robert Downey Jr. at 23 hours and 22 minutes back in April 2014), after his new verified account reached the figure in less than five hours.
The new account is different in that tweets come exclusively from Obama and not through his team to serves as a method of engagement directly with the American people.
Obama proves again and again that Social Media is all about being Human. It doesn’t matter if the account belongs to the President of the United States or even the CIA (remember the unique and funny first tweet?); engagement on Social Media should always remain H2H (Human to Human)
We can neither confirm nor deny that this is our first tweet.
— CIA (@CIA) June 6, 2014
Obama displayed this same sense of humor and H2H interaction in his 3rd tweet in reply to Bill Clinton:
Welcome to @Twitter, @POTUS! One question: Does that username stay with the office? #askingforafriend
— Bill Clinton (@BillClinton) May 18, 2015
Good question, @billclinton. The handle comes with the house. Know anyone interested in @FLOTUS?
— President Obama (@POTUS44) May 18, 2015
Obama refers to the new @FLOTUS account, the official “First Lady of the United States” account, which “should” go to Bill Clinton if his wife Hillary Clinton becomes the next president.
This comic and witty reply shows that being funny is one guaranteed way to get engagement over social media, even if it is an official account.
Obama also shows that paying attention to small things can behave a far stronger impact than staying official and replying only to important stuff… (Regardless of agreeing or disagreeing on the context of Gay marriage). The focus here is on the engagement reply.
@POTUS A letter from my 5 year old niece. Right out of the mouths of babes! pic.twitter.com/Q8Sovz8eEL
— Dr Z (@DrFahmida) May 22, 2015
.@DrFahmida tell your niece I really like her letter. Couldn't agree more!
— President Obama (@POTUS44) May 22, 2015
@POTUS I will let her know you tweeted her back!
— Dr Z (@DrFahmida) May 22, 2015
Note that @DrFahmida’s account is a small account with only 406 followers, yet Obama took the time to reply and smartly put a period “.” at the start of his tweet to let all his followers see the tweet.
The last word of advice is to stay Human when you’re on Social Media; it doesn’t matter if you’re the United States president or the CIA or any other official account; being Human always wins.
News
Saudi Fintech Lendo Signs MOU with J.P. Morgan
Lendo, a Saudi Arabia-based Shariah-compliant crowdlending marketplace, has signed a Memorandum of Understanding (MOU) today with J.P. Morgan to improve access to financing for small and medium-sized enterprises (SMEs) across the country.
The MOU was signed during 24 Fintech, a premier fintech event that brings together industry leaders, innovators, and investors in Riyadh.
J.P. Morgan and Lendo are working together on potential opportunities to support the SME sector in Saudi Arabia in growing and sustaining the remarkable demand in this market.
“This strategic collaboration with J.P. Morgan, a pioneer in the financial industry, marks a significant milestone for Lendo,” said Osama Alraee, CEO and co-founder of Lendo. “By combining our strengths, we’ll deliver cutting-edge financial solutions to SMEs, supporting their growth and contributing directly to the realization of Saudi Arabia’s Vision 2030.”
The SME financing landscape in MENA presents a substantial market opportunity as limited financial access continues to restrict the growth of the region’s businesses, with commercial banks hesitant to issue loans to SMEs at scale, resulting in a high percentage of declined financing requests annually.
The total SME financing gap in developing countries is estimated to be approximately $5.2 trillion, according to the International Finance Corporation (IFC).
Lendo’s debt crowdfunding platform aims to bridge the financing gap for SMEs, aligning with Saudi Vision 2030’s goal to significantly expand SME lending from 4% in 2018 to 20% by 2030.
According to the latest available report from the Saudi Central Bank (SAMA), the total value of debt crowdfunding in Saudi Arabia surged from SAR 1.4 million in 2019 to SAR 771 million in 2022, marking a remarkable growth.
Lendo raised SAR 132 million ($35.2 million) in total funding from leading investors, including the most recent Series B led by Sanabil Investments, a wholly-owned company by the Public Investment Fund (PIF).
Since its inception in December 2019, Saudi fintech Lendo has processed over 5,000 financing transactions on its platform, providing over SAR 2 billion ($600 million) in financing to SMEs and generating SAR 280 million ($74 million) in returns for investors.
News
TA Telecom Introduces AnteThink: A New AI Decision Support Tool
TA Telecom, a prominent player in the Middle East’s tech sector, has unveiled AnteThink, an AI-driven tool designed to enhance decision-making processes for individuals and businesses alike.
With a history of influencing the tech landscape through various initiatives, including advanced mobile solutions, high-volume payment platforms, and ventures in e-commerce, fintech, and analytics, TA Telecom has carved a niche for itself. Serving a vast user base of 40 million and processing an impressive 15 billion transactions across its platforms, TA Telecom has cemented its position as a tech industry leader, with some of its ventures achieving the status of Y Combinator companies.
Established in 2000, TA Telecom has emerged as a prominent player in the technology sector. With over 40 million users and processing 15 billion transactions annually, TA Telecom has made a notable impact. Recognized for its contributions by the Financial Times and featured on Deloitte’s list of fastest-growing tech companies in EMEA, TA Telecom is known for its adaptability and forward-thinking approach in the ever-evolving global tech landscape.
Sameh Ibrahim, CEO of TA Telecom, highlights the potential of AnteThink: “AnteThink reflects our commitment to leverage technology for practical impact. It aims to provide clarity and confidence in decision-making, whether in the professional or personal sphere. AnteThink is a tool that can empower startup founders, executives, and individuals to make more informed choices, alleviating the stress and uncertainty often associated with critical decision-making.”
Mostafa Ashour, CEO of Y Combinator-backed startup NowPay, shared his perspective on AnteThink: “AnteThink transformed our strategic planning, allowing us to explore various scenarios and prepare for different outcomes. It has strengthened our decision-making process, helping us navigate the complexities of the business landscape.”
AnteThink embodies TA Telecom’s commitment to innovation, focusing on supporting the startup ecosystem. The tool is tailored to help leaders and executives navigate the complexities of business management and strategic development by providing a clear picture of potential outcomes.
Key Features of AnteThink include:
1. Second Order Mode: Offering a comprehensive analysis of broader impacts, fostering a strategic mindset for long-term success.
2. Optionality Mode: Enabling detailed evaluation and comparison of different choices to ensure decisions align with strategic objectives and values.
3. Inversion Mode: Focusing on identifying and mitigating potential risks, thereby strengthening risk management strategies.
AnteThink’s advanced AI technology aims to assist decision-makers with insightful analytics, offering guidance through the decision-making process.
News
GoDaddy’s Global Markets VP Predicts Egypt’s E-commerce to Hit $9.88 Billion by 2028
Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt’s e-commerce revenue. By 2028, it could reach $9.88 billion.
Godaddy is forming strategic partnerships and launching initiatives to help local entrepreneurs. These efforts align with Egypt’s digital transformation goals and its Vision 2030.
In an interview with the Arabic financial news “Amwal Al Ghad,” Bieber spoke about GoDaddy’s plans and how they match Egypt’s 2023 strategy. She highlighted the company’s aim to provide effective, easy-to-use digital tools and services. By 2024, GoDaddy wants to serve more customers in Egypt by making its digital tools more widespread.
The company is working closely with the Egyptian government, especially the Ministry of Planning. They are offering training programs to improve the digital skills of startups and existing businesses. GoDaddy’s services in Egypt include domain registration, web hosting, e-commerce solutions, and digital marketing tools.
Recent surveys support Bieber’s positive outlook for e-commerce in Egypt. They show a clear trend towards digital strategies among small businesses. Many are realizing the importance of having an online presence for their growth and success.
As GoDaddy continues its partnerships and supports government digital initiatives, its influence on Egypt’s digital landscape is growing. The company is committed to sustainability and reducing its carbon footprint. It aims not just for business growth but also to contribute to a sustainable and thriving digital economy in Egypt.
The 2028 projection indicates a vast potential for e-commerce, with GoDaddy playing a key role in this digital evolution.
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