Spotify is gearing up for the Middle East and North Africa launch

The music-streaming service Spotify will go live in the Middle East and North Africa soon, according to its verified twitter MENA account @SpotifyArabia.

The twitter account was created last month, hasn’t any tweets yet, gained over 8,000 followers, and covered with “Spotify is coming soon”.

spotify pre-launch on social media in mena region, spotify is coming to MENA
Source: Twitter

The platform is now in Arabic across the region’s 13 countries – Which wasn’t the case few days ago when we went to verify reports by MENABytes highlighting an invite-only signup in four countries Egypt, Jordan, Saudi Arabia and the UAE, which was unavailable when we visited the site.

We reached out to Spotify for a comment, but they did not respond.

Typically, the service will be launched with the offer of a one-month free ­trial, after users provide their credit card information, similar to Netflix two years ago.

Last month, the music-streaming platform Deezer become available in the Middle East region. To join Apple Music and local music streaming Anghami.

Earlier this year, Spotify began hiring for a number of positions locally, indicating an imminent regional launch. In February, it also disclosed that it had opened its regional office in Dubai, UAE.

In September, Spotify was looking for six brands to advertise, at a cost of $200,000 each, ahead of the platform’s November launch. According to Gulf news.

With over 83 million paid subscribers worldwide, Spotify’s business model relies on a combination of advertising and paid subscriptions. In 2017, Spotify earned €4.1 billion in revenues.

Operating across 65 markets, Spotify continues to be unavailable in a number of key territories, including India, Russia, and most of Africa.

Related Articles