News
Twitter reveals the biggest Ramadan stats of 2016
With the holy month of Ramadan approaching, brands and organizations will soon commence their campaigns to engage consumers in a conversation during the blessed month.
See Also: 7 Big Stats That Show Which Ramadan Advertisements Resonated Most in 2016
Ramadan is a great time for people across the globe to connect with one another through Twitter. From getting real-time updates on Ramadan activities in their neighbourhood, to connecting with people around the world, and even sharing well-wishes and special moments, people flock to Twitter every day during the blessed month.
Ramadan 2016 stats on Twitter
Overall Twitter activity increased by an average of 26.3% during the month of Ramadan. This was evident during Ramadan 2016, where over 10.7 billion impressions related to #Ramadan appeared on Twitter, with the most trending topics being: food/cooking, religion, health/wellness, and tv shows.
The below graph reflects the Twitter activity during a regular day in the month of Ramadan, and how people tend to be more active from Iftar time until sunrise.
Throughout the month, the volume of conversation increased steadily on a daily basis from the first day of Ramadan until Eid, with an 18% increase in Daily Active Users throughout the month.
In comparison to the year 2015, the overall conversations on Twitter related to Ramadan, increased by 88% YoY, with the MENA region being home to more than 50% of the world’s Ramadan content.
Brands on Twitter in Ramadan
People on Twitter are also engaging with brands, where in KSA there was a 27% increase in content searched for related to Ramadan, and a 33% increase in Tweets published.
In addition, Ramadan’s late nights witnessed an increase in consumer activity on Twitter, as the volume of conversation is at its highest levels post Iftar, and continues until early morning.
Overall usage and activities increased on Twitter during the month of Ramadan, by the following rates: +28% in KSA, +27% in UAE and +24% in Egypt. The main activities that have witnessed an increase in engagement on Twitter include Tweets published, videos viewed and content searched for.
2016 media highlights:
- Over 20 Q&As were conducted on Twitter, including with celebrities @Youssra, @GhadaAbdelRazek and @Fouad_Bayoumi, where a total of 500+ questions answered | 2.1M impressions | 160k video views.
- Daily Live shows were hosted on Periscope, Twitter’s live video streaming app
- Partnership with Al Arabiya News Channel offered Iftar and Imsak timings through an auto-responder service in any city around the world
.@MohamedSayyed10 #AskYoussra pic.twitter.com/UnpsrgXoai
— FilFan.com (@FilFan) July 5, 2016
.@Heshoz #AskGhada pic.twitter.com/NX9tc7Fn3r
— FilFan.com (@FilFan) June 15, 2016
Ramadan campaigns on Twitter
Campaigns held during the month of Ramadan also witnessed an increase in people’s engagement.
One such campaign that took place on Twitter last year includes Vimto, which captured the attention of the Twitter audience with a video first campaign, building on the spirit of family time, and giving back to the community, all under the hashtag of: #خلنا_نجتمع (Let’s gather)
The campaign delivered more than 40 million impressions and 3 million video views, reaching over 3 million people in the region, testifying to the importance of engagement during Ramadan.
Ramadan is a special month filled with celebrations among friends and family members, where people come together and share these special moments on Twitter.
News
Saudi Fintech Lendo Signs MOU with J.P. Morgan
Lendo, a Saudi Arabia-based Shariah-compliant crowdlending marketplace, has signed a Memorandum of Understanding (MOU) today with J.P. Morgan to improve access to financing for small and medium-sized enterprises (SMEs) across the country.
The MOU was signed during 24 Fintech, a premier fintech event that brings together industry leaders, innovators, and investors in Riyadh.
J.P. Morgan and Lendo are working together on potential opportunities to support the SME sector in Saudi Arabia in growing and sustaining the remarkable demand in this market.
“This strategic collaboration with J.P. Morgan, a pioneer in the financial industry, marks a significant milestone for Lendo,” said Osama Alraee, CEO and co-founder of Lendo. “By combining our strengths, we’ll deliver cutting-edge financial solutions to SMEs, supporting their growth and contributing directly to the realization of Saudi Arabia’s Vision 2030.”
The SME financing landscape in MENA presents a substantial market opportunity as limited financial access continues to restrict the growth of the region’s businesses, with commercial banks hesitant to issue loans to SMEs at scale, resulting in a high percentage of declined financing requests annually.
The total SME financing gap in developing countries is estimated to be approximately $5.2 trillion, according to the International Finance Corporation (IFC).
Lendo’s debt crowdfunding platform aims to bridge the financing gap for SMEs, aligning with Saudi Vision 2030’s goal to significantly expand SME lending from 4% in 2018 to 20% by 2030.
According to the latest available report from the Saudi Central Bank (SAMA), the total value of debt crowdfunding in Saudi Arabia surged from SAR 1.4 million in 2019 to SAR 771 million in 2022, marking a remarkable growth.
Lendo raised SAR 132 million ($35.2 million) in total funding from leading investors, including the most recent Series B led by Sanabil Investments, a wholly-owned company by the Public Investment Fund (PIF).
Since its inception in December 2019, Saudi fintech Lendo has processed over 5,000 financing transactions on its platform, providing over SAR 2 billion ($600 million) in financing to SMEs and generating SAR 280 million ($74 million) in returns for investors.
News
TA Telecom Introduces AnteThink: A New AI Decision Support Tool
TA Telecom, a prominent player in the Middle East’s tech sector, has unveiled AnteThink, an AI-driven tool designed to enhance decision-making processes for individuals and businesses alike.
With a history of influencing the tech landscape through various initiatives, including advanced mobile solutions, high-volume payment platforms, and ventures in e-commerce, fintech, and analytics, TA Telecom has carved a niche for itself. Serving a vast user base of 40 million and processing an impressive 15 billion transactions across its platforms, TA Telecom has cemented its position as a tech industry leader, with some of its ventures achieving the status of Y Combinator companies.
Established in 2000, TA Telecom has emerged as a prominent player in the technology sector. With over 40 million users and processing 15 billion transactions annually, TA Telecom has made a notable impact. Recognized for its contributions by the Financial Times and featured on Deloitte’s list of fastest-growing tech companies in EMEA, TA Telecom is known for its adaptability and forward-thinking approach in the ever-evolving global tech landscape.
Sameh Ibrahim, CEO of TA Telecom, highlights the potential of AnteThink: “AnteThink reflects our commitment to leverage technology for practical impact. It aims to provide clarity and confidence in decision-making, whether in the professional or personal sphere. AnteThink is a tool that can empower startup founders, executives, and individuals to make more informed choices, alleviating the stress and uncertainty often associated with critical decision-making.”
Mostafa Ashour, CEO of Y Combinator-backed startup NowPay, shared his perspective on AnteThink: “AnteThink transformed our strategic planning, allowing us to explore various scenarios and prepare for different outcomes. It has strengthened our decision-making process, helping us navigate the complexities of the business landscape.”
AnteThink embodies TA Telecom’s commitment to innovation, focusing on supporting the startup ecosystem. The tool is tailored to help leaders and executives navigate the complexities of business management and strategic development by providing a clear picture of potential outcomes.
Key Features of AnteThink include:
1. Second Order Mode: Offering a comprehensive analysis of broader impacts, fostering a strategic mindset for long-term success.
2. Optionality Mode: Enabling detailed evaluation and comparison of different choices to ensure decisions align with strategic objectives and values.
3. Inversion Mode: Focusing on identifying and mitigating potential risks, thereby strengthening risk management strategies.
AnteThink’s advanced AI technology aims to assist decision-makers with insightful analytics, offering guidance through the decision-making process.
News
GoDaddy’s Global Markets VP Predicts Egypt’s E-commerce to Hit $9.88 Billion by 2028
Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt’s e-commerce revenue. By 2028, it could reach $9.88 billion.
Godaddy is forming strategic partnerships and launching initiatives to help local entrepreneurs. These efforts align with Egypt’s digital transformation goals and its Vision 2030.
In an interview with the Arabic financial news “Amwal Al Ghad,” Bieber spoke about GoDaddy’s plans and how they match Egypt’s 2023 strategy. She highlighted the company’s aim to provide effective, easy-to-use digital tools and services. By 2024, GoDaddy wants to serve more customers in Egypt by making its digital tools more widespread.
The company is working closely with the Egyptian government, especially the Ministry of Planning. They are offering training programs to improve the digital skills of startups and existing businesses. GoDaddy’s services in Egypt include domain registration, web hosting, e-commerce solutions, and digital marketing tools.
Recent surveys support Bieber’s positive outlook for e-commerce in Egypt. They show a clear trend towards digital strategies among small businesses. Many are realizing the importance of having an online presence for their growth and success.
As GoDaddy continues its partnerships and supports government digital initiatives, its influence on Egypt’s digital landscape is growing. The company is committed to sustainability and reducing its carbon footprint. It aims not just for business growth but also to contribute to a sustainable and thriving digital economy in Egypt.
The 2028 projection indicates a vast potential for e-commerce, with GoDaddy playing a key role in this digital evolution.
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